Mission Statement, Vision, & Core Values (2026) of Sanjiang Shopping Club Co.,Ltd.

Founded in 1995, Sanjiang Shopping Club Co., Ltd. (listed on the Shanghai Stock Exchange as 601116.SS) has grown from a regional grocer in Ningbo into a multifaceted retail group operating community supermarkets, Hema-style stores, neighborhood outlets, online sales, supply-chain and wholesale services, and ancillary ventures from software development to vegetable market and tobacco retailing, employing approximately 3,302 people as of late 2025; driven by a mission to deliver high-quality products and services, integrate technology for enhanced customer satisfaction, and pursue tangible sustainability initiatives, the company's vision seeks expanded domestic and international reach and a reputation for innovation, while its core values-customer satisfaction, innovation, sustainability, integrity, teamwork and excellence-shape loyalty programs, operational improvements and community contributions across its retail and logistics ecosystem.

Sanjiang Shopping Club Co.,Ltd (601116.SS) - Intro

• Primary business lines: community supermarkets, Hema-style new retail stores, neighborhood outlets, online retail, wholesale and supply-chain services.
• Ancillary operations: computer software development & consulting, vegetable market operations, tobacco retail, general freight/logistics.
• Listing: Shanghai Stock Exchange, ticker 601116.SS.

• To make daily life easier and healthier for communities by providing accessible, affordable, high-quality food and consumer goods supported by an efficient, digitally-enabled supply chain.
• To create shared value for customers, employees, suppliers and investors through service excellence, operational integrity and continuous innovation.

• To be China's leading community-centric retail and fresh food platform, combining local convenience with modern retail technology to achieve sustainable growth and strong customer loyalty.
• To expand a resilient omnichannel network that seamlessly connects urban communities to fast, fresh and affordable products while optimizing environmental and social impact.

• Customer First - prioritize accessibility, freshness and price fairness for everyday consumers.
• Integrity & Compliance - operate transparently, meet regulatory requirements and uphold food-safety standards.
• Operational Excellence - pursue efficiency across procurement, inventory, logistics and store operations.
• Innovation - adopt digital tools, data-driven merchandising and new retail formats to enhance convenience and margins.
• People Development - invest in frontline staff and supply-chain partners to build capability and retention.
• Sustainability - reduce waste, optimize logistics and promote responsible sourcing practices.

• Omnichannel integration: blend store footprint with e-commerce, community group-buying and local delivery.
• Fresh-category leadership: prioritize perishable procurement, cold-chain investments and supplier partnerships.
• Supply-chain scale: expand distribution centers and third-party logistics to lower unit costs and improve turnover days.
• Format optimization: calibrate store sizes and SKUs between neighborhood convenience and larger community supermarkets.
• Digital enablement: deploy inventory management, demand forecasting and CRM to raise sales per square meter and reduce shrinkage.

• Same-store sales growth (SSSG) and transaction frequency per customer.
• Per-store average transaction value and sales per sqm.
• Fresh-category sell-through rates, spoilage and cold-chain uptime.
• Supply-chain lead time, order fulfillment rate and logistics cost per order.
• Employee turnover, training hours and frontline labor productivity.
• Digital penetration: share of sales from online or app-driven channels.

• Board oversight emphasizes compliance, food safety and risk management given the regulated nature of fresh produce and tobacco retail.
• Supplier governance programs focus on quality audits, price transparency and joint forecasting to stabilize margins.
• Investor communications highlight margin recovery, store optimization and incremental benefits from supply-chain investments.

• Reduce inventory days by 12% within 12 months through improved forecasting and DC replenishment cadence.
• Increase digital sales penetration from current mid-teens percentage to 30% of total sales within 24 months.
• Raise fresh-category gross margin by 150-200 basis points via supplier renegotiation and private-label expansion.

Sanjiang Shopping Club Co.,Ltd (601116.SS) - Overview

Sanjiang Shopping Club Co.,Ltd (601116.SS) positions itself as a leading regional retail operator in China, combining traditional grocery and departmental retail with digital channels and sustainability initiatives. The company's strategic focus aligns around delivering quality products and services, strengthening customer engagement, integrating technology across operations, and reducing environmental impact while maintaining competitive market share.

• Mission Statement: Provide high-quality products and services while continually improving customer experiences through technology and sustainability.
• Vision: Be the preferred omnichannel neighborhood retailer offering trusted products, seamless digital services, and responsible operations.
• Core Values: Customer-first, quality assurance, innovation, sustainability, and community engagement.

Key operational and strategic priorities manifest in measurable targets and programs:

• Customer engagement - expansion of loyalty programs and membership services to deepen repeat purchase behavior.
• Technology integration - investments in omnichannel platforms, supply‑chain digitization, and in-store automation to raise operational efficiency.
• Sustainability - waste reduction, energy efficiency in stores and warehouses, and supplier sustainability standards.
• Market position - store network optimization and geographic focus to preserve margins in competitive retail markets.

Mission execution is supported by concrete programs and KPIs:

• High-quality products: supplier vetting, quality-control labs, and SKU rationalization to prioritize fresh and trusted brands.
• Technology integration: unified POS/OMS rollouts, mobile app enhancements, and partnerships for last‑mile delivery.
• Sustainability measures: store-level waste sorting pilots, LED retrofits, and supplier engagement on sustainable packaging.
• Customer engagement: tiered loyalty benefits, personalized promotions, and community marketing to increase basket size and frequency.
• Continuous improvement: data-driven category management, pilot stores for new retail formats, and employee training programs.

Financial discipline and investment priorities are reflected in capital allocation and operating metrics:

To track progress, Sanjiang monitors a mix of customer, operational and sustainability KPIs:

• Member retention rate and average spending per member.
• Same-store-sales growth (SSSG) and online order conversion rates.
• Store energy consumption per square meter and waste diversion rates.
• Inventory turnover and fresh-category shrinkage.

For deeper historical context and a fuller view of how these mission, vision and values have shaped corporate development, see Sanjiang Shopping Club Co.,Ltd: History, Ownership, Mission, How It Works & Makes Money

Sanjiang Shopping Club Co.,Ltd (601116.SS) - Mission Statement

• Deliver consistent, high-quality shopping experiences across physical stores and digital channels.
• Use technology and data to personalize services, optimize supply chains, and improve margin efficiency.
• Expand market reach responsibly, balancing organic growth and selective partnerships.
• Invest in employee development and a culture of innovation to adapt to rapid consumer changes.
• Contribute to local communities through employment, procurement, and targeted social programs.

• Becoming a leading retail enterprise in China with differentiated local-market strength and scalable omni-channel capabilities.
• Expanding market presence both domestically and selectively internationally through franchising, alliances, and digital cross-border channels.
• Being recognized for a steadfast commitment to customer satisfaction measured by repeat purchase rates, Net Promoter Score (NPS), and customer lifetime value.
• Leveraging technology-AI-driven merchandising, omnichannel fulfillment, and data analytics-to drive growth and operational efficiency.
• Fostering a culture of innovation and adaptability that accelerates new format testing, private label development, and faster time-to-market.
• Contributing positively to communities served via job creation, local sourcing, and environmental stewardship initiatives.

• Omnichannel integration: unify POS, CRM, and logistics for seamless customer journeys and fulfillment speed improvements.
• Private label and category optimization: expand higher-margin SKUs and localized assortments tailored to community preferences.
• Data & tech investments: scale AI merchandising, demand forecasting, and last-mile logistics to reduce markdowns and stockouts.
• Store network optimization: refurbish high-potential locations, close or reposition underperforming formats, and pilot new community retail concepts.
• ESG & community programs: improve energy efficiency in store operations and increase local employment and supplier engagement.

Sanjiang Shopping Club Co.,Ltd (601116.SS) - Vision Statement

• Customer-centric growth: embed customer insights into product assortment, pricing and service design to increase loyalty and lifetime value.
• Digital-first innovation: integrate data, logistics and store ecosystems to shorten fulfillment time and raise conversion.
• Responsible retailing: minimize environmental impact across sourcing, stores and logistics while maximizing social benefit in operating communities.
• Employee empowerment: build cross-functional teams that accelerate decision-making and continuous improvement.

• Deliver affordable, quality goods daily to urban and suburban households through convenient, digitally enabled touchpoints.
• Continuously improve customer satisfaction benchmarks and elevate service standards across physical stores and online channels.
• Maintain disciplined financial stewardship to support long‑term investments in technology, supply chain and sustainability.

• Customer Satisfaction - prioritize meeting the needs and expectations of customers through product quality, price fairness and reliable service.
• Innovation - encourage creativity and rapid piloting of new retail formats, omnichannel tools and assortment strategies.
• Sustainability - commit to environmentally responsible practices across procurement, packaging and store operations.
• Integrity - uphold honesty and transparency with customers, suppliers, employees and investors.
• Teamwork - foster a collaborative and supportive work environment that rewards shared success.
• Excellence - pursue the highest standards in merchandising, operations and customer experience.

• Customer Satisfaction: expand membership programs and personalized promotions to raise average basket and repeat purchase rates; target member penetration of 40% by FY2026.
• Innovation: rollout of real-time inventory and checkout-free pilots across 150 stores by FY2025 to reduce friction and shrink cycle time from order to delivery.
• Sustainability: transition to 100% recyclable primary packaging for private-label SKUs and increase energy-efficiency retrofits in 60% of stores by FY2026.
• Integrity: publish annual supplier audits and compliance summaries to ensure traceability and fair procurement practices.
• Teamwork: implement cross-store skill rotations and data-driven KPIs to boost store-level productivity by 10% year-over-year.
• Excellence: adopt category-level scorecards for top 300 SKUs to lift gross margin contribution and reduce stockouts to under 2% for core SKUs.

• Same-store sales and ticket size (short-run demand signal).
• Online penetration and fulfillment cost per order (digital margin drivers).
• Gross margin mix between national brands and private label.
• Cash conversion cycle and capex intensity for store and logistics investments.
• Sustainability KPIs: waste diversion rate, energy use per sqm, supplier audit coverage.