Mission Statement, Vision, & Core Values (2026) of Jiajiayue Group Co., Ltd.

Jiajiayue Group Co., Ltd. (603708.SS) has grown from its 2000 Shandong roots into a retail powerhouse operating over 1,400 stores nationwide, reporting approximately RMB 20 billion in sales revenue in 2024 as it blends supermarket and convenience formats, heavy tech investment and community ties to serve diverse consumers; its mission commits to high-quality products, a customer-centric approach that achieved a 93% satisfaction rate and pledges like a 25% reduction in carbon emissions by 2025 and CNY 30 million in social projects, while the vision targets opening 100 new stores by end-2024, major technology and digital transformation investments (including roughly RMB 200 million in 2023 and planned multi-million dollar upgrades) to lift engagement and cut supply-chain costs, and core values-integrity, innovation, social responsibility and teamwork-backed by metrics such as a Net Promoter Score of 68, $10 million in R&D producing five new lines, $1.5 million in charitable donations, an 88% employee engagement score and an 8% turnover rate that together illustrate how strategy, numbers and community commitments shape Jiajiayue's next chapter

Jiajiayue Group Co., Ltd. (603708.SS) - Intro

Jiajiayue Group Co., Ltd. (603708.SS) is a leading Chinese food retail operator founded in 2000 in Shandong Province. Focused on fresh and packaged food products, the company has grown into a multi-format retailer operating supermarkets and convenience stores, with a footprint exceeding 1,400 stores across multiple provinces. In 2024 Jiajiayue reported total sales revenue of approximately RMB 20 billion, underpinned by investments in technology, supply chain optimization, and strong community relationships.

Mission

• Provide safe, high-quality and affordable food to urban and rural consumers across China.
• Support local agricultural partners to ensure traceability and stable sourcing.
• Deliver convenient shopping experiences across physical stores and digital channels.

Vision

• Become the most trusted community food retailer in China by expanding omni-channel reach and deepening local partnerships.
• Drive sustainable growth to surpass RMB 30 billion in annual revenue within the next 3-5 years through store network optimization and digital transformation.

Core Values

• Customer First - prioritize food safety, freshness, and value.
• Integrity - transparent sourcing and fair trade with suppliers, including local farmers.
• Innovation - continuous investment in technology to improve efficiency and customer experience.
• Community - active engagement with local communities and social responsibility.
• Operational Excellence - data-driven supply chain and cost discipline to protect margins.

Key Strategic Priorities & Investments

• Digital transformation: ~RMB 200 million invested in 2023 to upgrade online platforms, mobile apps, and supply chain systems.
• Store expansion & format optimization: maintain and grow a network of 1,400+ stores, balancing supermarkets and convenience formats for urban density and community reach.
• Supply chain integration: direct sourcing programs with local farmers to increase fresh product margins and reduce spoilage.
• Sustainability & CSR: community programs and local-event sponsorships to strengthen brand loyalty and local sourcing.

Selected Financial & Operating Metrics

Further financial details and analysis are available here: Breaking Down Jiajiayue Group Co., Ltd. Financial Health: Key Insights for Investors

Jiajiayue Group Co., Ltd. (603708.SS) - Overview

• Mission: Deliver high-quality products and services that meet customer needs while contributing positively to society and the environment.
• Quality control: Rigorous inspection and testing protocols ensure every item meets high standards before reaching consumers.
• Customer satisfaction: Priority target of >90%; recent internal and third‑party surveys report a 93% satisfaction rate.
• Social responsibility: Allocated CNY 30,000,000 to community projects, including education and environmental conservation initiatives.
• Environmental targets: Committed to reducing carbon emissions by 25% by 2025, with interim monitoring and reporting mechanisms in place.
• Customer-centric approach: Strategy centered on quality, satisfaction, and measurable social and environmental impact.

For additional context on corporate history, ownership, and how Jiajiayue operates: Jiajiayue Group Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money

Jiajiayue Group Co., Ltd. (603708.SS) - Mission Statement

• Deliver consistent value and product quality across all store formats and e‑commerce channels.
• Accelerate digital adoption to make shopping seamless, personalized, and data‑driven.
• Invest in communities and sustainable practices to balance profit with social impact.
• Optimize supply chain and operations to reduce costs while improving speed and resilience.

• Network expansion: open 100 new stores in key regions throughout China by the end of 2024, supporting a projected revenue increase of 20% year‑over‑year.
• Technology investments: allocate $50 million to technology upgrades (mobile apps, online shopping) to drive a targeted 15% increase in customer satisfaction ratings.
• Digital transformation: invest a further $30 million toward company‑wide digital transformation by 2024 to integrate technology across merchandising, customer experience, and back‑office systems.
• Supply chain efficiency: implement AI‑driven logistics solutions aiming for a 25% reduction in supply chain costs versus current baseline.
• Community investment: commit $5 million in 2024 to local community projects and charity events to engage over 1 million community members.

• Customer First - prioritize convenience, safety, and satisfaction across channels; aim for measurable uplift in NPS and CSAT through tech and service improvements.
• Integrity & Compliance - uphold transparent governance and regulatory compliance as a listed company (603708.SS).
• Innovation - apply AI, mobile platforms, and data analytics to merchandising, logistics, and customer engagement.
• Sustainability - pursue environmentally responsible sourcing, waste reduction, and community investments tied to measurable outcomes.
• Operational Excellence - reduce costs (target: 25% supply chain savings) while improving fill rates, delivery speed, and in‑store availability.

Jiajiayue Group Co., Ltd. (603708.SS) - Vision Statement

• Customer-centric growth: sustain and build upon a 93% customer satisfaction rate and an NPS of 68.
• Innovation-led product expansion: continue targeted R&D investment to fuel new product lines and revenue growth.
• Responsible governance: retain a 100% regulatory compliance rate and further reduce infractions.
• Inclusive employment and community engagement: deepen recruitment from underserved communities and scale philanthropic contributions.

• Customer Satisfaction - 93% satisfaction rate; NPS 68, reflecting strong loyalty and repeat business.
• Integrity - 100% compliance with local and international regulations; a 25% reduction in regulatory infractions year-over-year.
• Innovation - $10 million invested in R&D leading to five new product lines and an 18% year-over-year revenue increase.
• Social Responsibility - $1.5 million donated to local charities and educational programs in 2024; over 300 employees hired from underserved communities.
• Teamwork - 88% employee engagement score (2023); bi-weekly team meetings and cross-departmental workshops improved project completion rates by 20%.
• Culture & Retention - 8% employee turnover rate and a 90% employee satisfaction score in internal surveys.