Mission Statement, Vision, & Core Values (2026) of Topsports International Holdings Limited.

Topsports International Holdings Limited stands at the forefront of China's sports retail scene, operating over 2,200 outlets and serving everyone from elite athletes to casual fitness fans while acting as the official distributor for global names like Nike and Adidas; the company posted revenue of CNY 15.89 billion in the fiscal year ending March 2023-a 10.2% year‑on‑year increase-backs community engagement with more than 1,000 sports events annually, is investing $15 million to upgrade its e‑commerce platform in 2024 to boost an 85% customer satisfaction rate toward a 90% target, and is pursuing sustainability goals including a planned 50% reduction in plastic packaging by 2025 to align growth with environmental responsibility.

Topsports International Holdings Limited (6110.HK) - Intro

• To make sport accessible and inclusive across China by delivering authentic, high-quality athletic products and exceptional customer experiences.
• To partner with global sports brands and local communities to promote active lifestyles from grassroots to professional levels.

• To be the leading omnichannel sportswear retailer in Greater China, driving participation in sport through retail innovation, brand partnerships, and community engagement.
• To create a sustainable retail ecosystem that supports athletes, enthusiasts, and families across urban and regional markets.

• Customer-centricity - prioritize service, product authenticity, and in-store/online experience.
• Partnership - cultivate long-term, mutually beneficial relationships with global brands (e.g., Nike, Adidas) and suppliers.
• Integrity - ensure genuine products, transparent practices, and responsible governance.
• Innovation - leverage digital, supply chain, and retail technologies to enhance accessibility and efficiency.
• Community - invest in programs that increase participation in sport and public health.

• Retail footprint: an extensive network of over 2,200 retail outlets across China, serving urban and regional markets.
• Customer reach: a broad demographic from professional athletes to casual fitness enthusiasts, emphasizing accessibility and inclusivity.
• Brand partnerships: official distributor and key retail partner for major global brands (notably Nike and Adidas), embedding Topsports in regional sports culture.
• Community engagement: runs health and fitness initiatives across schools and local organizations, hosting over 1,000 community sports events annually.

• Omnichannel integration: unifying offline store networks with e-commerce to improve convenience and inventory availability.
• Store experience: training staff, enhancing product assortments for various sport segments, and localized merchandising.
• Digital engagement: loyalty programs, targeted promotions, and mobile-first interactions to drive frequency and lifetime value.

• Grassroots programs: partnerships with schools and local organizations to promote youth participation in sports.
• Events and outreach: more than 1,000 community sports events annually to raise fitness awareness and brand presence.
• Responsible retailing: commitments to product authenticity, ethical sourcing, and initiatives aligning with healthier lifestyles.

Topsports International Holdings Limited (6110.HK) - Overview

• Mission: Make sports accessible to everyone; elevate customer experience via innovation and quality.
• Reach: Operates over 2,200 retail outlets across China, serving urban and regional markets.
• Flagship partnerships: Official distributor for major global brands including Nike and Adidas, ensuring authentic product availability.
• Community engagement: Hosts over 1,000 community sports events annually and runs school and local fitness initiatives.

• Product authenticity: Exclusive distribution agreements to guarantee brand genuineness.
• Customer-centric innovation: Store experience, merchandise mix, and digital channels tuned to diverse consumer segments.
• Accessibility & scale: Nationwide retail network exceeding 2,200 outlets to broaden access.
• Community & health promotion: Continuous investment in grassroots sporting activities and educational programs.

Topsports International Holdings Limited (6110.HK) - Mission Statement

• Customer-centricity: prioritize user experience, service quality and product reliability.
• Innovation-led growth: invest in digital and product innovation to extend market reach.
• Sustainability: reduce environmental impact across product lifecycle and packaging.
• Brand leadership: position as a world-leading, stylish sports brand originating from China.

• Investing in digital infrastructure: planned $15 million upgrade to the e-commerce platform in 2024 to enhance user experience and streamline purchase processes.
• Customer satisfaction targets: achieved 85% in 2023 with a target to reach 90% by the end of 2024.
• Sustainability initiative: target to cut plastic use in product packaging by 50% by 2025.

• Excellence - rigorous product quality and design standards.
• Integrity - transparent operations and customer trust.
• Agility - rapid adoption of technology and market feedback.
• Responsibility - measurable environmental commitments (e.g., 50% plastic reduction).

Topsports International Holdings Limited (6110.HK) - Vision Statement

• Serve With Sportsmanship - operate with integrity, transparency, and fair play in supplier relations, retail operations, and investor communications.
• Go Above and Beyond to Win - pursue continuous improvement in store experience, digital capabilities, supply chain efficiency, and product assortment to capture market leadership.
• Individual and Team Synergy - cultivate teamwork, cross-functional collaboration, and talent development programs that elevate individual contribution and organizational outcomes.
• Fairness in Competition and Corporate Environments - adhere to ethical commercial practices, anti-corruption policies, and compliant market conduct.
• Perfect Harmony between Employee, Organization, Society, and Nature - align employee wellbeing, corporate growth, community engagement, and environmental protection to create shared value.
• Integration of Environmental Considerations - incorporate ESG principles across sourcing, packaging, logistics, retail operations, and stakeholder engagement to build a sustainable ecosystem.

• Operational excellence: optimize inventory turnover and omnichannel conversion to improve gross margin and reduce working capital days.
• Talent & culture: implement structured leadership programs and team-based KPIs to raise employee engagement and retention, tracked by annual employee net promoter score (eNPS).
• Ethical sourcing & supplier partnerships: enforce supplier code of conduct, third-party audits, and supplier training to ensure fairness and compliance across the supply chain.
• Environmental integration: scale sustainable materials, energy-efficient store designs, and logistics consolidation to meet carbon reduction targets and lower per-store environmental footprint.
• Community engagement: expand grassroots sports programs and local partnerships to strengthen brand affinity and social impact metrics (participants, hours volunteered, community investment).