Mission Statement, Vision, & Core Values (2026) of JVCKENWOOD Corporation.

Meet JVCKENWOOD Corporation, the Yokohama-based innovator born from the JVC-Kenwood merger that now operates in over 30 countries across three core sectors-Mobility & Telematics, Safety & Security, and Entertainment Solutions-delivering products from car audio to professional communication systems while aligning business with the UN SDGs; guided by the enduring mission of 'Creating excitement and peace of mind for the people of the world' and a vision to grow sustainably by pursuing that same dual promise, the company posted revenue of 359.5 billion yen in fiscal 2023 with a core operating income margin of 5.5%, and drives strategic priorities through initiatives such as VISION 2025, anchored in core values-Change, Create, Earning Power, and Connect-that steer innovation, financial resilience, stakeholder collaboration, and employee development across its global product portfolio.

JVCKENWOOD Corporation (6632.T) - Intro

• Headquarters: Yokohama, Japan
• Global footprint: Operations in 30+ countries
• Primary business sectors: Mobility & Telematics; Safety & Security; Entertainment Solutions
• Key product categories: car audio systems, professional communication equipment, home entertainment devices

• Deliver innovative audio, visual and communications solutions that enrich people's lives and ensure reliable mission-critical communications.
• Create long-term value for customers, shareholders and communities by blending technology, design and service excellence.

• Be the trusted global partner for integrated mobility, safety and entertainment solutions - advancing connectivity and human-centric experiences.
• Accelerate transformation toward electrified, connected and autonomous mobility while expanding solutions for public safety and professional communications.

• Customer-first innovation - prioritize user needs and real-world reliability.
• Quality & craftsmanship - deliver durable, high-performance products and systems.
• Collaboration & respect - global teamwork across R&D, manufacturing and sales channels.
• Sustainability & responsibility - align business decisions with social and environmental impact.

• JVCKENWOOD integrates sustainability into strategy, focusing on energy-efficient products, waste reduction and responsible procurement.
• Targets and initiatives are aligned with the United Nations Sustainable Development Goals, including industry, innovation and infrastructure (SDG 9), sustainable cities and communities (SDG 11), and climate action (SDG 13).

• FY2023 revenue: 359.5 billion JPY; core operating income margin: 5.5% (core operating income ≈ 19.77 billion JPY).
• Balanced portfolio across automotive, professional safety/communication and consumer entertainment reduces single-market exposure.
• Ongoing investments in telematics, connected car platforms and professional digital radio systems to capture growth in mobility and public safety markets.

• Mobility & Telematics: in-vehicle infotainment, navigation and connected services for OEMs and aftermarket.
• Safety & Security: digital radio, dispatch systems and integrated command solutions for public safety and enterprise.
• Entertainment Solutions: high-fidelity audio, video production equipment and consumer AV devices emphasizing sound quality and design.

JVCKENWOOD Corporation (6632.T) - Overview

Mission Statement: 'Creating excitement and peace of mind for the people of the world.'

This mission encapsulates JVCKENWOOD's dual focus: delivering emotionally engaging audio‑visual experiences while ensuring safety, reliability and trust across professional communication systems. The phrase 'excitement' aligns with the company's legacy in high‑performance audio, in‑vehicle infotainment, and consumer electronics, whereas 'peace of mind' reflects commitments in public safety radios, professional wireless systems, and quality control across products.

• Enduring mission continuity: the mission has remained consistent over corporate evolution, guiding long‑term R&D and product roadmaps.
• Customer satisfaction orientation: product development prioritizes UX, durability, interoperability and compliance with safety standards.
• Balanced portfolio strategy: consumer AV, automotive solutions, and professional communications are aligned under the mission to deliver excitement and reliability.

Strategic emphasis driven by mission:

• Innovation investment focused on immersive audio, camera and display technologies to heighten user excitement.
• Quality, certification and ruggedization programs in professional communications to deliver peace of mind for public safety and enterprise customers.
• Collaborations with automotive OEMs and software partners to integrate safety‑centric and entertainment features into vehicles and professional systems.

How the mission shapes product and business decisions:

• Product design: immersive sound tuning and intuitive interfaces to create excitement while ensuring fail‑safe behaviors and diagnostics to provide peace of mind.
• Quality systems: ISO certifications, rigorous QA and field reliability testing for mission‑critical professional communications gear.
• After‑sales and support: global service networks and firmware/update policies built to maintain dependable operation over product lifecycles.
• Segment prioritization: sustained investments in automotive infotainment and professional radio platforms where safety and user experience intersect.

Representative initiatives reflecting mission alignment:

• Advanced audio platforms for vehicles and home entertainment-aimed at elevating emotional engagement.
• Digital trunked radio and IP‑based communication systems-designed for first‑responder reliability.
• Software and cloud services for device management-enabling remote diagnostics and ensuring operational peace of mind.

Key performance indicators linked to mission execution:

• Customer satisfaction scores and NPS in consumer AV and automotive channels.
• Field failure rates and MTBF metrics for professional communications equipment.
• R&D efficiency measured as new product revenue share and time‑to‑market for next‑gen audio/imaging systems.

Corporate identity and stakeholder alignment: JVCKENWOOD positions the mission at the center of investor communications, partner negotiations, and talent recruitment-reinforcing a brand promise that blends excitement with reliability.

For historical context and further corporate details: JVCKENWOOD Corporation: History, Ownership, Mission, How It Works & Makes Money

JVCKENWOOD Corporation (6632.T) - Mission Statement

• Customer-centric innovation: prioritize products that create emotional appeal ('excitement') while ensuring reliability and safety ('peace of mind').
• Sustainable growth: align business expansion with environmental stewardship and social contribution.
• Global collaboration: strengthen partnerships and integration across regions to deliver consistent brand value.

• Integration with Vision: translate 'excitement and peace of mind' into measurable targets-product safety metrics, customer satisfaction scores, and lifecycle environmental impact reductions.
• KPIs and governance: use quantitative indicators (sales mix, operating margin, CO2 reduction, and social impact measures) to track progress toward the mission.

• R&D investment: focus on AI, connectivity, EV/AV-related interfaces, and audio-visual technologies to create differentiated experiences.
• Sustainability initiatives: CO2 reduction across supply chain, energy-efficient product design, and circular-economy measures tied to quantitative reduction targets.
• Quality and safety standards: strengthen testing and certification to deliver 'peace of mind'-metrics include defect rates, recall reduction, and customer satisfaction indices.

JVCKENWOOD Corporation (6632.T) - Vision Statement

• Change - Embracing adaptability to drive growth and innovation: JVCKENWOOD prioritizes organizational agility, pursuing M&A, platform integration, and cross-border R&D to respond to shifting mobility and media markets.
• Create - Fostering a culture of creativity to develop new value and solutions: Product teams combine acoustics, imaging, and communication technologies to deliver next-generation in-vehicle systems, professional two-way radios, and consumer AV equipment.
• Earning Power - Strengthening financial performance to support sustainable development: Management emphasizes margin expansion, portfolio optimization, and efficiency measures to sustain investment in R&D and ESG initiatives.
• Connect - Building strong relationships with stakeholders to enhance collaboration and trust: JVCKENWOOD invests in dealer networks, strategic alliances with OEMs and software partners, and employee development programs to deepen customer and partner engagement.
• Embedding the values - The company promotes these values through employee training, cross-functional programs, sustainability targets, and targeted capital allocation to high-growth domains.

• Accelerate connected-car and ADAS-related product rollouts to capture automotive electrification and smart-mobility demand.
• Expand solutions business (software, services, subscriptions) to increase recurring revenue and improve earning stability.
• Drive margin improvement via supply-chain optimization, platform commonization, and global procurement.
• Advance sustainability: reduce scope 1-3 emissions, improve energy efficiency in manufacturing, and design for recyclability.

• Change: agile product-development squads, regional P&L autonomy, and periodic portfolio reviews to reallocate capital to growth segments.
• Create: internal innovation challenges, partnerships with universities and startups, and expanded acoustic/imaging labs.
• Earning Power: cost transformation programs, focus on higher-margin solutions, and disciplined capex prioritization.
• Connect: structured OEM co-development agreements, enhanced CRM for dealers, and leadership development programs for global teams.

• Investor relations: regular earnings briefings, technological roadmaps, and targeted investor days to explain strategy and capital allocation.
• Customers and partners: co-innovation projects, long-term supply agreements with OEMs, and after-sales service expansion.
• Employees: career-path programs, technical academies, and diversity & inclusion initiatives to sustain talent for creative and connected work.