Mission Statement, Vision, & Core Values (2026) of JL Mag Rare-Earth Co., Ltd.

Founded in 2008 and backed by a registered capital of approximately RMB 1,343 million with 11 subsidiaries, JL MAG Rare-Earth Co., Ltd. stands at the heart of the clean-energy supply chain-supplying NdFeB magnets used in NEVs, wind turbines, robots and 3C electronics-while pursuing a mission to 'create a better life with rare earth' through customer orientation and value co-creation, leading technology and reliable quality; in 2024 the company posted RMB 6.763 billion in revenue (a 1.13% YoY rise) and a net profit of RMB 291 million despite a 48.37% profit decline amid volatile rare-earth prices, and has rapidly expanded capacity from 38,000 tonnes in 2024 with a plan to reach 60,000 tonnes by 2027, all while reporting a 95% customer satisfaction rate, cutting carbon emissions by 20% year-over-year and committing to carbon neutrality by 2030 as it diversifies into rubber soft magnets (Ganzhou division) aiming leadership by 2028 and prepares an October 2025 EGM on interim profit distribution and share issuance to support its growth, green production, resource recycling and risk-hedging procurement mechanisms.

JL Mag Rare-Earth Co., Ltd. (6680.HK) - Intro

JL Mag Rare-Earth Co., Ltd. (6680.HK) is a leading global producer of high-performance rare-earth permanent magnets, specializing in neodymium-iron-boron (NdFeB) technology. Since its establishment in 2008, the company has scaled operations across multiple end markets-new energy vehicles (NEVs), energy-efficient home appliances, wind power turbines, industrial robots, and 3C electronics-positioning itself as a critical upstream supplier in electrification and automation supply chains.

Mission

• Deliver world-class NdFeB magnet solutions that drive efficiency and performance in green energy and intelligent manufacturing.
• Maintain technological leadership through sustained R&D investment and process innovation to reduce reliance on scarce resources.
• Ensure stable, vertically integrated supply and responsible sourcing across the rare-earth value chain.

Vision

• Be the preferred global partner for high-performance permanent magnets supporting the transition to electrified transportation and renewable energy.
• Scale capacity and capability to meet global demand while achieving sustainability and resilience in raw material sourcing.
• Grow shareholder value through disciplined capital allocation and strategic expansion to support long-term industry secular trends.

Core Values

• Quality-first manufacturing and process control to ensure product reliability for mission-critical applications.
• Innovation-driven R&D with focus on material efficiency and performance optimization.
• Responsible stewardship of rare-earth resources and compliance with environmental and social governance standards.
• Customer-centric partnership, ensuring tailored solutions and consistent supply for OEMs in NEVs, wind, and robotics.

Key Corporate Overview & Financial Highlights (Selected)

Strategic Growth Priorities

• Capacity ramp: operationalizing expansions to reach 60,000 tonnes by 2027 from 38,000 tonnes in 2024 to capture NEV and renewable energy demand.
• Margin management: navigating raw-material price fluctuations and improving cost structure through process improvements and vertical integration.
• Capital and governance: proactive capital management exemplified by the October 2025 extraordinary general meeting to discuss a 2025 interim profit distribution plan and authority for additional share issuance.
• Market diversification: deepen partnerships across automotive OEMs, appliance manufacturers, wind-turbine suppliers, and robotics integrators.

Further analysis of operational and financial health can be explored in this detailed investor resource: Breaking Down JL Mag Rare-Earth Co., Ltd. Financial Health: Key Insights for Investors

JL Mag Rare-Earth Co., Ltd. (6680.HK) - Overview

• "Create a better life with rare earth" - delivering high-quality rare-earth materials to support electrification, renewable energy, and advanced electronics through continuous innovation and application.
• Customer orientation and value co-creation: prioritizing close collaboration with customers to meet needs while enabling mutual growth and downstream ecosystem development.
• Business philosophy: leading technology, reliable quality, punctual delivery, managerial (service) upgrading, capital assistance, and leapfrog development.

• Customer satisfaction: 95% reported in 2024, reflecting service and quality alignment with market needs.
• Sustainability targets: commitment to achieving carbon neutrality by 2030.
• Emissions performance: 20% reduction in carbon emissions in 2024 versus 2023 after implementing an energy-efficient production system.

• Technology leadership - sustained R&D investment to improve magnetic-material performance and processing efficiency.
• Quality and delivery - strict quality control and logistics systems to support timely supply to OEMs in EV, wind, and electronics sectors.
• Sustainable operations - energy-efficient production upgrades, resource recycling, and emissions control aligned with the 2030 carbon-neutral objective.
• Customer co-creation - joint development projects, customized formulations, and integrated supply solutions to deepen partnerships and capture higher value.

• Product innovation: continuous optimization of rare-earth alloy and compound formulations to meet higher-performance specifications for motors and generators.
• Operational upgrades: energy-efficiency investment and process modernization that delivered a 20% emissions reduction in 2024.
• Customer programs: feedback-driven quality improvements and service-level commitments that contributed to a 95% satisfaction rate in 2024.
• Governance and capital deployment: using capital allocation to support technology upgrades and scale production in green-industry supply chains.

JL Mag Rare-Earth Co., Ltd. (6680.HK) - Mission Statement

• Deliver market-leading NdFeB and soft-magnet products with focused improvements in energy density, thermal stability, and material utilization.
• Support global carbon-neutral goals by supplying magnet solutions that increase electric motor and generator efficiency, reducing lifecycle CO2 emissions.
• Expand product portfolio and manufacturing footprint to capture downstream integration opportunities and provide full-path magnetic system solutions.

• 2025 - Strategic entry into the rubber soft magnet market, integrating rare-earth magnetic technology to produce flexible, high-performance soft-magnetic components.
• 2025 - Establishment of the Rubber Soft Magnetic Division in Ganzhou to concentrate R&D and scale manufacturing.
• 2028 - Target to become a leading supplier in rubber soft magnet applications, aiming for significant market share in automotive sensors, wearable actuators, and flexible power modules.

• Global permanent magnet demand is driven primarily by electrification: electric motors, wind generators, and consumer electronics account for the majority of tonnage and value-supporting JL Mag's focus on NEVs and renewable power.
• Rubber soft magnets open applications in flexible electronics and sensors where polymer-based magnetic composites are required for durability and form-factor advantages.
• By targeting material efficiency and recycling pathways, JL Mag contributes to critical material supply resilience and reduced environmental impacts per unit of magnet performance.

• Advanced materials engineering to boost magnetic energy product (BHmax) while reducing reliance on critical alloying elements where possible.
• Manufacturing scale-up in Ganzhou for rubber soft magnets to shorten time-to-market and lower per-unit cost through automated compounding and vulcanization lines.
• Commercial partnerships with automakers, renewable OEMs, and electronics firms to co-develop integrated magnet modules that improve system-level efficiency.

JL Mag Rare-Earth Co., Ltd. (6680.HK) - Vision Statement

• Customer orientation and value co-creation: JL Mag prioritizes long-term partnerships with OEMs and Tier-1 suppliers to co-develop magnet solutions that improve product performance, reduce system costs, and accelerate time-to-market.
• Leading technology & reliable quality: Continuous investment in R&D and production upgrades to maintain material performance consistency (coercivity, remanence, temperature stability) across large-volume batches.
• Punctual delivery & managerial/service upgrading: Lean manufacturing and ERP-driven scheduling aimed at meeting JIT requirements for automotive and industrial customers.
• Capital assistance & leapfrog development: Strategic financial support and M&A to secure upstream supply and expand downstream application penetration.
• Unity of knowledge and action: Cross-functional KPIs align R&D, production, and commercial teams to translate strategic goals into measurable operational outcomes.
• Integrity and gratitude: Corporate governance and stakeholder engagement practices that emphasize transparency, supplier fairness, and employee recognition.
• Risk-hedging procurement mechanism: Diversified sourcing, long-term contracts, inventory reserves and financial hedges to stabilize raw material input costs and availability.
• Green production & resource recycling: Closed-loop recycling initiatives for scrap magnets, solvent and wastewater treatment upgrades, and adoption of energy-efficient sintering and pressing technologies.

• Customer co-creation: Joint development projects with automotive OEMs representing >30% of new product pipeline and contributing to multi-year supply agreements that stabilize revenue visibility.
• Technology leadership: Patents and process upgrades focused on high-coercivity grades and thermal-stable compositions to address EV traction motor and wind-turbine generator demands.
• Procurement hedging: A three-pronged model-(1) long-term offtake agreements with domestic rare-earth producers, (2) strategic inventory equal to ~1 year of key element consumption, (3) financial hedges on price exposure-reduces input volatility and supports margin resilience.
• Green production & recycling: Investment in recycling lines to recover Nd, Pr and Dy from end-of-line scrap; internal recycling reduces raw input needs by an estimated 10-15% annually and lowers waste disposal costs.
• Integrity & gratitude: Supplier scorecards, employee safety and training metrics, and stakeholder disclosure practices form the basis of the company's ESG reporting cadence.

• Customers: High-service level and technical co-development position JL Mag as a preferred supplier for traction motors, precision actuators, and advanced sensors.
• Investors: Predictable margin profile through procurement hedging and long-term contracts, with R&D-driven margin expansion potential.
• Suppliers: Long-term contracting and fair-trade procurement practices to ensure stable upstream relationships.
• Communities & regulators: Green production investments, wastewater treatment compliance, and recycling programs support regulatory alignment and social license to operate.