Mission Statement, Vision, & Core Values (2026) of Sun Art Retail Group Limited.

With a footprint spanning 462 hypermarkets, 32 superstores and seven membership stores across 205 cities in 29 provinces as of September 30, 2025, Sun Art Retail Group Limited stands at the forefront of China's grocery retailing-driven by a mission to deliver a fresh, affordable, comfortable and convenient one-stop shopping experience while serving as a trusted neighborhood partner; the company's vision to be the most beloved international retailer prioritizes product competitiveness, pricing power, experience excellence and service capability, targets service within a three-kilometer radius and refocuses on high-frequency categories like fresh produce and prepared foods, and its core values-Trust, Sharing and Progress-underscore commitments to value-for-money, quality safety, stronger community ties and acting as a stabilizing purchasing agent for consumers.

Sun Art Retail Group Limited (6808.HK) - Intro

• As of September 30, 2025: 462 hypermarkets, 32 superstores, 7 membership stores.
• Geographic footprint: 205 cities across 29 provinces, autonomous regions and municipalities.
• Strategic positioning: product competitiveness, pricing power, experience excellence and service capability.

• Mission: Be every household's top choice for daily groceries by delivering affordable, safe and fresh products in a convenient environment.
• Vision: Evolve into a local life service center and a good neighbor in every community served.
• Core values:
  • Customer-first affordability and quality safety
  • Operational excellence and disciplined pricing
  • Community engagement and local relevance
  • Continuous innovation across formats (hypermarket, superstore, membership)

• Product competitiveness - assortment optimization, fresh-sourcing and private label development to improve margin and differentiation.
• Pricing power - promotional cadence, scale procurement and localized pricing to maintain value perception.
• Experience excellence - store layout, omnichannel convenience and membership services (M‑Club) to boost frequency and basket size.
• Service capability - staff training, supply‑chain reliability and food safety systems to preserve trust and repeat purchase.

Sun Art Retail Group Limited (6808.HK) - Overview

• Mission focus: Freshness, affordability, convenience, and safety in daily groceries.
• Community role: Act as a good neighbor-strengthening local ties and contributing to social price stability.
• Customer promise: Be every household's top choice for daily groceries and a trusted neighborhood companion.
• Strategic pillars: Product competitiveness, pricing power, experience excellence, and service capability.

• Price stewardship: Dedicated pricing programs and supplier agreements aimed at limiting retail price volatility and delivering everyday low prices.
• Quality & safety: Robust supplier audits, cold chain investments, and product traceability systems to ensure food safety standards across fresh categories.
• Omnichannel integration: Expanding digital channels and last-mile capabilities to raise online penetration and improve convenience for households.
• Community engagement: Local store initiatives and community partnerships designed to reinforce the "good neighbor" positioning.

Sun Art Retail Group Limited (6808.HK) - Mission Statement

• Mission: Make daily life easier and richer for customers within community reach by focusing on essentials-fresh produce, prepared foods, daily groceries-and delivering consistent value through pricing, assortment, and service.
• Customer promise: Trusted freshness, competitive prices, convenient formats within a 3-kilometer radius for targeted neighborhoods.
• Employee promise: A workplace that offers development, safety, and pride in serving communities.

• Community-first reach: Targeting full coverage of all customer segments within a 3‑kilometer radius of each store to ensure high-frequency shopping convenience and differentiated competitiveness.
• Focus on fundamentals: Returning to retail's core-fresh produce, prepared foods, and daily FMCG categories that drive frequent traffic and margin stability.
• Experience plus efficiency: Combining immersive store environments with efficient supply chains and digital services to reshape retail value for diverse customer segments.

• Customer-centeredness: Prioritize product quality (especially fresh), reliability, and day-to-day value for repeat shopping.
• Local relevance: Tailor assortments and services to micro-markets within the 3‑kilometer catchment to deepen loyalty.
• Integrity and safety: Strict food-safety controls, traceability, and transparent pricing policies to build trust.
• Operational excellence: Continuous improvement in supply chain, inventory management, and store productivity to protect margins while lowering prices for customers.
• People development: Invest in frontline training, career pathways, and employee well-being to make Sun Art a workplace of pride.
• Innovation with purpose: Apply digital tools and analytics to improve freshness, reduce waste, and personalize offers while preserving the human touch in stores.

• Fresh-first assortment strategy: Higher SKU investment and supply-chain cold‑chain upgrades to increase share of fresh and prepared foods in sales mix.
• 3‑km neighborhood coverage plan: Redeploy formats and micro-marketing to ensure dominant presence and convenience in urban communities.
• Private label & value brands: Expand private label penetration to improve margins and offer differentiated price-value propositions.
• Omnichannel integration: Scale e-commerce, rapid delivery, and in-store pick-up to reach the target digital penetration while preserving physical store value.
• Sustainability and waste reduction: Track and lower food loss through better forecasting and partnerships with local suppliers and charities.

Sun Art Retail Group Limited (6808.HK) - Vision Statement

• Trust: building lasting relationships through consistent quality, transparent pricing, and reliable supply chains.
• Sharing: fostering a culture of care among colleagues and value-sharing with customers and communities.
• Progress: pursuing continuous operational improvements, digital transformation, and service innovation.

• Product competitiveness - SKU assortment, private-label expansion, and fresh produce sourcing to ensure quality and value.
• Pricing power - everyday low price initiatives, promotional cadence, and supplier partnerships to stabilize household budgets.
• Experience excellence - store layout optimization, omni-channel fulfilment (click-and-collect, home delivery), and in-store freshness guarantees.
• Service capability - staff training, community outreach, and logistics investments to improve reliability and convenience.

• Caring for colleagues: structured training programs, frontline support, and career pathways aimed at retention and service quality.
• Serving customers: stable pricing and frequent promotions to support affordability for families and neighbourhoods.
• Contributing to social well‑being: local sourcing initiatives, food-safety transparency, and community-focused events to strengthen neighbourhood ties.