Mission Statement, Vision, & Core Values (2026) of Puya Semiconductor (Shanghai) Co., Ltd.

Founded in 2016 and headquartered in Shanghai's Zhangjiang High-tech Park, Puya Semiconductor Co., Ltd. (listed on the STAR Market under stock code 688766) has grown into a prominent supplier of low-power non-volatile memory and memory-based derivative chips-ranging from NOR Flash and EEPROM to MCU and analog products-powering devices for global brands such as Samsung, OPPO, vivo, Xiaomi, Lenovo, HP, Amazon, and Midea while pursuing its 2021 'Memory+' strategy to broaden into MCU and analog fields; the company reinvests about 15% of annual revenue into R&D, maintains a product defect rate below 1%, reported a 92% customer satisfaction rate in 2023, aims to cut its carbon footprint by 30% by 2025 through energy-efficient manufacturing, and has expanded its footprint with subsidiaries in Chengdu, Shenzhen and South Korea plus partnerships across Japan, the UK, Germany and the United States.

Puya Semiconductor Co., Ltd. (688766.SS) - Intro

• Founding year: 2016; IPO: August 2021 (SSE STAR Market, 688766.SS)
• Headquarters: Shanghai Zhangjiang High-tech Park; regional subsidiaries: Chengdu, Shenzhen, South Korea
• Core product families: NOR Flash, EEPROM, MCU, analog ICs
• Key end markets: AIoT, smartphones, wearables, automotive electronics, industrial control
• Notable customers: Samsung, OPPO, vivo, Xiaomi, Lenovo, HP, Amazon, Midea

• Deliver reliable, low-power non-volatile memory and memory-based system solutions that empower connected devices across consumer, industrial, and automotive ecosystems.
• Advance China's semiconductor self-sufficiency while competing globally through continuous innovation and quality manufacturing.

• Be a preferred global partner for embedded memory and system chips in AIoT and edge computing, expanding from memory into MCU and analog domains under the "Memory+" strategy.
• Create sustained value for customers and shareholders by scaling product breadth and deepening ecosystem collaborations worldwide.

• Customer-centricity - prioritize reliability, low power, and ease-of-integration for OEM/ODM partners and system designers.
• Innovation - maintain aggressive R&D investment to convert memory IP into competitive product families (NOR, EEPROM, MCU, analog).
• Quality & Compliance - adhere to automotive and industrial standards where applicable; rigorous qualification for Tier-1 customers.
• Global Collaboration - build localized partnerships and supply relationships across APAC and Europe to support customer needs.
• Integrity & Accountability - transparent corporate governance as a publicly listed entity (688766.SS) with emphasis on shareholder communication.

• Launched in 2021 to diversify beyond traditional NOR/EEPROM into MCU and analog chips, aiming to capture higher ASPs and system-level design wins.
• Expected outcome: increase product portfolio contribution from pure memory to mixed-signal and MCU-integrated solutions over the next 3-5 years.
• Execution levers: internal R&D, strategic partnerships (Japan/UK/Germany), and regional expansion to support Tier‑1 global customers.

• Customer validation: design wins and supply to global brands including Samsung, Xiaomi, OPPO, vivo, Lenovo, HP, Amazon, and Midea.
• Target markets emphasize low-power non-volatile memory needs in AIoT endpoints, smartphones' boot/storage segments, wearable devices, and automotive/industrial controllers.
• Competitive positioning: differentiated on low-power NOR/EEPROM IP and an expanding product roadmap under Memory+ to move up the value chain.

Puya Semiconductor Co., Ltd. (688766.SS) - Overview

Puya Semiconductor is dedicated to providing innovative semiconductor solutions that empower customers across memory, storage, consumer electronics, industrial and automotive applications. The company emphasizes continuous research and development, quality manufacturing, customer-centric service and sustainable operations to support long-term industry leadership.

Mission Statement

Puya Semiconductor is committed to developing advanced semiconductor products and solutions that enable customers to accelerate product performance and time-to-market. Key mission commitments include:

• Allocating approximately 15% of annual revenue to R&D to drive next-generation memory and system solutions.
• Maintaining rigorous quality systems (ISO 9001 certified) with a product defect rate of less than 1%.
• Prioritizing customer satisfaction - 92% satisfaction reported in 2023 - through responsive engineering and after-sales support.
• Embedding sustainability across operations with a target to reduce carbon footprint by 30% by 2025 via energy-efficient manufacturing.
• Fostering open innovation through active collaboration with industry partners and academia as a member of the China Semiconductor Industry Association.

Vision

To become a leading, trusted provider of high-performance semiconductor solutions globally, enabling customers to build smarter, faster and more energy-efficient products.

Core Values

• Innovation - sustained investment in R&D and collaborative research.
• Quality - strict process controls and continuous improvement to keep defect rates below 1%.
• Customer Focus - customer satisfaction and reliability as primary performance metrics (92% satisfied in 2023).
• Sustainability - measurable carbon reductions and resource-efficient production.
• Collaboration - partnerships with industry associations, universities and ecosystem players.

Key Performance & Operational Metrics

For deeper investor-focused context and stakeholder activity, see: Exploring Puya Semiconductor (Shanghai) Co., Ltd. Investor Profile: Who's Buying and Why?

Puya Semiconductor Co., Ltd. (688766.SS) - Mission Statement

• Advance core NOR/NAND and specialty NVM technologies to secure leadership in embedded flash markets.
• Develop a 'Memory+' portfolio integrating MCU, analog, and power-management functions to address system-level customer needs.
• Maintain rigorous R&D investment to sustain product performance, reliability, and yield improvements.
• Expand international partnerships and channels to scale across Japan, South Korea, the United States, Europe, and ASEAN markets.
• Support applications spanning consumer electronics, industrial control, photovoltaic inverters, and automotive domains.

• Product Innovation: Prioritize high-density, low-power NVM designs and embedded flash solutions for IoT, wearables, and industrial controllers.
• Memory+ Strategy: Integrate MCU cores, analog IP, and power-management features with memory die/package ecosystems to provide differentiated system solutions.
• Customer-Centric Performance: Achieve product roadmaps that meet automotive-grade, industrial-grade, and consumer-grade performance and reliability targets.
• Global Footprint: Strengthen strategic partnerships and sales channels in Japan, South Korea, the U.S., and other key regions to elevate global market influence.
• Market Coverage: Expand into consumer, industrial control, photovoltaic, and automotive applications with tailored product lines and qualification processes.
• Sustainable Growth: Use accumulated IP and process know-how to improve cost structure, increase gross margins, and support long-term R&D cycles.

• Scale production capacity and yield for embedded NOR/NAND to reduce unit cost and shorten lead times.
• Accelerate development of MCU and analog IP to enable turnkey 'Memory+' modules for OEMs and module makers.
• Obtain automotive and industrial certifications (AEC‑Q100/Q200, extended temperature ranges) to penetrate higher-value segments.
• Grow direct sales and technical-support teams in Japan, South Korea, and the U.S. to capture regional design wins.
• Increase cross-border partnerships for packaging, testing, and IP licensing to enhance time-to-market and distribution reach.

• Increase direct overseas revenue from ~15% to >30% of total sales within 3 years.
• Establish or deepen technical partnerships in Japan, South Korea, and the U.S. to accelerate design-in cycles.
• Boost international headcount in sales and applications engineering by 2x to support global customers.

Puya Semiconductor Co., Ltd. (688766.SS) - Vision Statement

• Persistent innovation: sustained investment in R&D to advance memory technologies and system-level solutions.
• Uncompromised quality: rigorous quality management systems and metrics that ensure product reliability for critical applications.
• Long-term partnership: cultivate durable customer relationships through responsive support, design wins, and co-development.
• Authentic commitment: transparent governance, ethical supply chain practices, and measurable environmental targets.

• Allocate ~15% of annual revenue to R&D focused on NOR/NAND/DRAM memory IP, embedded flash, controller integration, and system-level firmware.
• Active collaboration with universities and research institutes to accelerate process, materials, and packaging innovations.
• Participation in consortiums and industry initiatives to align roadmaps and standards (membership in China Semiconductor Industry Association).

• Maintain ISO 9001-certified quality systems covering design, manufacturing oversight, and supplier controls.
• Operational targets keep product defect rates below 1%, with continuous improvement programs and incoming/outgoing inspection protocols.
• Customer-facing metrics: 92% satisfaction in 2023, driven by on-time delivery, technical support responsiveness, and design-win retention.

• Company-level objective to reduce operational carbon footprint by 30% by 2025 through energy-efficient manufacturing, process optimization, and supplier engagement.
• Programs include energy monitoring, equipment upgrades, and waste-reduction initiatives aligned with broader ESG reporting expectations.

• Co-development projects with foundries, packaging houses, and systems customers to shorten time-to-market for memory solutions.
• Academic partnerships to feed talent pipelines and transfer research outcomes into commercial IP.