Mission Statement, Vision, & Core Values (2026) of Takara Standard Co.,Ltd.

From its founding in 1912 Takara Standard Co., Ltd. has built a reputation for elevating everyday living through high-grade enameled kitchens, bathrooms and water heaters, supported by a nationwide experiential network of about 160 showrooms and a strategic push overseas-operating in Taiwan, China and Vietnam with a goal of ¥10 billion in overseas sales by 2030-while reporting consolidated net sales of ¥243.3 billion in fiscal 2025; guided by the global tagline "HORO YOUR LIFE" (introduced in 2025) and plans for its first overseas branch in Taiwan in 2025, the company pairs a mission to "make everyone's lives more comfortable" with core values of quality, customer satisfaction, innovation, sustainability (targeting carbon neutrality by 2050 and a CO₂ reduction of 15% by 2026), digital transformation, diversity programs for female managers and reskilling for seniors, and transparent governance-discover how these elements intersect to shape Takara Standard's strategy and growth trajectory.

Takara Standard Co.,Ltd. (7981.T) Intro

• Founded: 1912
• Primary products: Enameled kitchens, bathrooms, water heaters
• Domestic retail footprint: ~160 showrooms across Japan (customer experiential centers)
• International operations: Taiwan, China, Vietnam; overseas sales target: ¥10 billion by 2030
• Fiscal 2025 consolidated net sales: ¥243.3 billion

Mission

• Deliver safe, long-lasting, easy-to-maintain living environments through high-quality enameled housing equipment.
• Prioritize customer experience via extensive showroom network and product longevity-minimizing lifecycle costs for homeowners.
• Drive responsible corporate growth that balances profitability with environmental stewardship and social contribution.

Vision

• Be the global standard for enameled housing solutions by 2030-achieving a ¥10 billion overseas revenue milestone while maintaining domestic leadership.
• Achieve carbon neutrality by 2050 through staged CO₂ reductions and operational transformation.
• Transform into a digitally enabled manufacturer and retailer that leverages data to improve product design, supply chain efficiency, and customer engagement.

Core Values

• Quality & Durability: Engineering enameled surfaces and systems designed to reduce replacements and resource use over time.
• Customer Experience: Investing in ~160 showrooms and post-sale support to ensure high satisfaction and repeat business.
• Sustainability Commitment: Concrete short- and long-term CO₂ targets tied to operations and product lifecycle.
• Continuous Innovation: Embracing digital transformation across manufacturing, logistics, and sales channels.
• Local-Global Balance: Preserve strong domestic market share while scaling targeted overseas growth (Taiwan, China, Vietnam).

Key strategic implications: Takara Standard's mission and vision are grounded in measurable targets-¥243.3B in FY2025 sales, ~160 domestic showrooms for experiential marketing, ¥10B overseas goal by 2030, a -15% CO₂ reduction by 2026 and carbon neutrality by 2050-supported by investments in digital transformation to improve margins, reduce emissions, and scale international operations. For investor-focused context, see Exploring Takara Standard Co.,Ltd. Investor Profile: Who's Buying and Why?

Takara Standard Co.,Ltd. (7981.T) - Overview

• Core mission: Enhance quality of life via long-lasting, easy-to-maintain enameled kitchens, baths, and housing fixtures.
• Customer focus: Prioritize satisfaction through tactile product experience-allowing customers to see and touch product before purchase via a nationwide showroom network.
• Consistency: Mission continuity since 1912 underpins product innovation, manufacturing standards, and after-sales support.

• Product design emphasizes enameled surfaces for stain resistance and durability, reducing lifetime maintenance costs for customers.
• Extensive showroom network enables sensory evaluation-touch, sight, and use-reinforcing purchase confidence and reducing return/complaint rates.
• R&D and quality controls are aligned to maintain long product lifecycles, supporting brand reputation and repeat purchase behavior.

• Revenue and profitability sustain capital investment in manufacturing and showroom expansions, enabling continued emphasis on durable, high-quality enameled products.
• Employee base and centralized production capacity maintain consistent quality and support nationwide after-sales service.

Takara Standard Co.,Ltd. (7981.T) - Mission Statement

• Global enrichment through HORO enamel technology
• Deliver durable, hygienic, and design-led kitchen and living solutions
• Scale international operations while preserving Japanese manufacturing quality
• Drive sustainable production and lifecycle value in product design

• Brand tagline launched: 'HORO YOUR LIFE' - 2025
• First overseas branch planned: Taiwan - 2025
• Overseas sales target: ¥10,000,000,000 by 2030
• Strategic focus: product differentiation via proprietary HORO enamel

• Market expansion: launch Taiwan branch (2025) as regional hub; replicate model across Asia-Pacific
• Branding: roll out 'HORO YOUR LIFE' global communications to increase brand equity and recognition
• Product strategy: emphasize HORO enamel benefits (durability, hygiene, aesthetics) in SKUs for export
• Sales target focus: accelerate channels and partnerships to reach ¥10 billion in overseas revenue by 2030

Takara Standard Co.,Ltd. (7981.T) - Vision Statement

• Quality & Customer Satisfaction: Deliver kitchen and bathroom systems engineered for longevity, backed by product warranties, extensive showroom networks, and a high customer-repeat rate.
• Sustainability: Achieve carbon neutrality by 2050 through energy-efficiency upgrades, renewable energy adoption, and manufacturing process optimization.
• Digital Transformation: Leverage ERP, IoT-enabled production monitoring, and CRM enhancements to cut lead times and improve customer responsiveness.
• Diversity & Inclusion: Promote female managerial candidates, reskilling for senior personnel, and workplace policies that increase talent retention and cross-generational productivity.
• Corporate Governance: Maintain transparency and fairness in board decision-making, risk management, and stakeholder engagement to uphold investor confidence.
• Community Engagement: Operate an expansive showroom network to enable direct customer feedback loops and localized service excellence.

• Operational priorities tied to the vision: expand product durability standards (lower lifecycle replacement costs), deepen showroom-led customer engagement to lift renovation conversion rates, and scale factory energy-efficiency projects to reduce scope 1 & 2 emissions.
• Financial commitments: allocate capital expenditure toward plant modernization and digital systems while targeting steady dividend policy consistent with shareholder returns and sustainable reinvestment.
• Governance & transparency measures: regular disclosure of sustainability metrics, board oversight of ESG targets, and stakeholder dialogues feeding into strategic planning.