Mission Statement, Vision, & Core Values (2026) of Canon Marketing Japan Inc.

At the heart of Canon Marketing Japan Inc. (listed on the Tokyo Stock Exchange as 8060.T) lies a bold blend of purpose and practice: a mission to deliver optimal value through marketing innovation that enhances security and comfort, a vision to evolve into a network of service creation companies with a global outlook, and core values-customer focus, innovation, sustainability, integrity and collaboration-rooted in the Canon Group philosophy of kyosei, all driving the company's strategic integration of product and IT solutions, organizational transformation for greater agility, and commitment to social responsibility and stakeholder collaboration.

Canon Marketing Japan Inc. (8060.T) - Intro

• Founded to address diverse domestic market needs across enterprises, SMBs, public sector and consumers.
• Core activities: sales and after-sales support for cameras, office multifunction devices (MFDs), network and IT solutions, medical/industrial imaging distribution, and managed services.
• Strategic shift: from product-focused distribution toward bundled IT/imaging solutions and subscription/service models.

• Reorganization efforts to improve customer-facing agility, cross-functional solution teams, and faster decision-making cycles.
• Integration of product sales teams with IT solution divisions to promote end-to-end offerings (hardware + software + managed services).
• Partnerships with systems integrators and cloud providers to expand recurring-revenue streams.

• Adopts Canon Group's kyosei principle - balancing business growth with societal benefit.
• Focus areas: energy-efficient devices, circular product lifecycles (refurbish/repair), reduction of greenhouse gas emissions in operations, and community engagement.

• Expand solution sales combining MFDs and document workflow software, promoting subscription and managed print services to stabilize recurring revenue.
• Grow healthcare and industrial imaging distribution by leveraging Canon's imaging expertise into diagnostics, inspection, and measurement markets.
• Drive digital transformation for corporate clients: cloud integration, security, low-code platforms, and AI-enabled document processing.
• Strengthen sustainability-linked financing and reporting, reducing Scope 1-3 emissions and increasing product refurbishment rates.

• Listed on Tokyo Stock Exchange (8060.T), with governance aligned to enhancing shareholder value while pursuing long-term stakeholder benefits.
• Close collaboration with Canon Group R&D centers to commercialize innovations quickly within Japan's market.
• Customer segments prioritized: large enterprises (communications and finance), healthcare, public sector, SMBs, and individual consumers.

Canon Marketing Japan Inc. (8060.T) - Overview

• Core focus: marketing innovation to deliver products and services that respond to evolving customer needs and societal challenges.
• Key commitments: enhancing security and comfort; supporting creativity in personal, professional, and public spheres.
• Alignment: supports Canon Group's broader aim of contributing to global prosperity and the well-being of humankind.

• Product mix emphasizes secure, user-friendly imaging and document solutions, managed IT services, and workspace optimization.
• Service portfolio includes managed print services (MPS), IT lifecycle support, security solutions, and creative workflow tools.
• Customer segments: consumers, SMEs, large enterprises, public institutions, and educational organizations.

• Ticker: 8060.T - listed on the Tokyo Stock Exchange.
• Revenue drivers: office multifunction devices and supplies, IT services, industrial/medical imaging distribution, and retail/consumer imaging products.
• Recurring revenue emphasis: consumables, service contracts, and managed services to stabilize margins and customer lifetime value.

• Security: expanding cybersecurity and secure document workflows-targeting year-on-year growth in managed security contracts by low double digits.
• Comfort: deploying IoT-enabled, energy-efficient office solutions to reduce client facility energy use and improve user ergonomics.
• Creativity: investing in solutions for creators (printing, color management, imaging) and partnerships that broaden access to creative workflows.

• ESG integration: policies for environmental impact reduction (energy-efficient devices, recycling programs) and social initiatives (community education and creative support programs).
• Customer trust metrics: service-level adherence, warranty claim rates, and NPS-focused programs to sustain "security and comfort" promises.
• Employee focus: upskilling programs aiming to support digital transformation capabilities across sales and service teams.

Canon Marketing Japan Inc. (8060.T) - Mission Statement

• Customer focus as the primary driver of all business decisions - turning insight into tailored solutions across hardware, software, and services.
• Evolution from product seller to a portfolio of 'service creation companies' delivering end-to-end workflows and recurring revenue models.
• Adoption of a global perspective to import best practices, scalable platforms, and innovations for the Japanese market and beyond.
• Commitment to kyosei (harmonious coexistence) - balancing shareholder returns with stakeholder and societal benefits.

• Service creation: expanding managed print services (MPS), IT infrastructure and cloud solutions, and document workflow services to increase recurring revenue and lifetime customer value.
• Digital transformation: investing in SaaS platforms, AI-driven imaging and document solutions, and remote service capabilities to improve customer outcomes and reduce total cost of ownership.
• Global integration: leveraging Canon Group R&D, cross-border partner networks, and international best practices to accelerate product-to-service transitions in Japan and Asia-Pacific.
• Sustainability & social value: embedding environmental targets, circular-economy practices for devices and consumables, and community engagement consistent with kyosei.

• Recurring revenue share: rising proportion of services and subscriptions within total revenue, driving margin stability.
• Service contract renewal rates: high retention among enterprise clients due to integrated solutions and lifecycle support.
• Capital deployment: continued investment in cloud platforms, software development, and service delivery centers to support scale.

Canon Marketing Japan Inc. (8060.T) - Vision Statement

• Customer focus: anticipate and respond to shifting client needs across enterprises, SMBs, public sector, and consumers through service-led offerings and tailored solutions.
• Innovation: invest in digital platforms, AI-driven workflow automation, and imaging technologies to maintain leadership in multifunction devices, document management, and specialized imaging markets.
• Sustainability: integrate environmental metrics into product lifecycles, promote energy-efficient devices, and support Japan's and Canon Group's decarbonization targets.
• Integrity: ensure transparent governance, compliance, and ethical conduct across sales, services, and partnerships.
• Collaboration: strengthen alliances with technology partners, channel partners, and internal cross-functional teams to scale solutions and drive market adoption.

• Expand recurring revenue from managed services and subscription offerings to stabilize margins and deepen customer relationships.
• Increase penetration of IT and cloud-based document solutions among existing print-install base to lift lifetime customer value.
• Reduce Scope 1 and 2 emissions in operations and promote energy-saving models across key product lines.
• Enhance after-sales service efficiency through predictive maintenance and remote-monitoring capabilities.

• Portfolio shift: accelerate software and services bundled with devices (managed print services, cloud/document platforms, security tools).
• Channel and partner evolution: deepen integration with reseller networks and systems integrators to deliver verticalized solutions (healthcare, education, finance).
• Operational excellence: streamline logistics and aftermarket service operations to reduce costs and improve customer SLAs.
• Green product roadmap: prioritize low-power designs, consumable recycling programs, and take-back schemes that align with circular-economy principles.

• Revenue mix (hardware vs software/services)
• Recurring revenue growth rate
• Customer satisfaction (NPS/CSAT)
• Service contract renewal rates
• Energy consumption per unit sold and recycling rates for consumables