Mission Statement, Vision, & Core Values (2026) of Unicharm Corporation.

From its founding in 1974 Unicharm has grown into a global hygiene and healthcare leader operating in over 80 countries with roughly 16,000 employees (about 20% Japanese), driven by a mission to realize a cohesive, diverse and sustainable society and a 2024 corporate brand essence, "Love Your Possibilities," that amplifies its commitment to help people and pets thrive; guided by the philosophy NOLA & DOLA-Necessity and Dreams of Life with Activities-and structured around the Five Great Pillars (Creativity & Innovation, Ownership, Spirit of Challenge, Leadership) and the "Management with Resonance" model, Unicharm pairs bold social goals like its Kyo-sei Life Vision 2035 with concrete financial targets-aiming for net sales of ¥1,150 billion by fiscal 2026 while pursuing a core operating profit margin of 15.8% and a ROE of 15.0%-setting the stage for product innovations that turn everyday burdens into opportunities for dignity, independence and growth.

Unicharm Corporation (8113.T) - Intro

• Mission: Realize a cohesive society where people and pets live in harmony with the global environment.
• Brand essence (2024): 'Love Your Possibilities' - supporting individuals' potential through product and social solutions.
• Long-term sustainability framework: 'Kyo-sei Life Vision 2035' - addressing environmental and social issues across operations and products.

• Strategic pillars:
  • Product innovation and premiumization in baby care, feminine care, and adult incontinence
  • Geographic expansion and local-market adaptation in Asia and emerging markets
  • Sustainability-driven product lifecycle improvements and packaging reduction
• Financial discipline:
  • Revenue and margin targets anchored to FY2026 goals (¥1,150bn sales; 15.8% core OP margin)
  • ROE target of 15.0% to enhance shareholder returns

Unicharm Corporation (8113.T) - Overview

• Core mission: Build a society where diversity, inclusion and sustainability coexist with individual dignity and freedom.
• Strategic mantra (2024): 'Love Your Possibilities' - empowering personal potential through product & service design.
• Long-term framework: 'Kyo-sei Life Vision 2035' - targets on circularity, reduced environmental footprint, and wider social accessibility.
• SDG alignment: explicit contribution to SDG goals such as Good Health & Well‑being (SDG3), Responsible Consumption & Production (SDG12), Gender Equality (SDG5), and Climate Action (SDG13).

• How mission drives business decisions:
  • Product design: accessibility and dignity-focused features (adult care, feminine care innovations).
  • Market strategy: prioritizing emerging Asian markets to extend quality-of-life products.
  • Sustainability: material substitution, packaging circularity pilots, and energy efficiency in plants.
• Key social and environmental KPIs tracked:
  • Reduction in plastic use and improved recyclability of packaging.
  • Energy intensity (kWh/ton) and facility CO2 emissions reductions.
  • Inclusion metrics: products adapted for aging populations and gender-sensitive product lines.

Unicharm Corporation (8113.T) - Mission Statement

• 'NOLA' commits Unicharm to provide discreet, unobtrusive support for users' minds and bodies so people can focus on daily activities and pursue their dreams without the friction of physical or social burdens.
• 'DOLA' reframes problems as aspirations, guiding R&D and service design toward solutions that turn users' issues into realized possibilities and improved quality of life.
• The 'Love Your Possibilities' brand essence (introduced 2024) amplifies this mission by explicitly positioning Unicharm as an enabler of individual potential across demographic and cultural contexts.

• Kyo-sei Life Vision 2035 - an integrative plan promoting diversity, inclusion, circularity, and healthcare access while aligning business growth to social value creation.
• Product innovation pipeline focused on incontinence care, feminine care, baby care, and healthcare disposables to reduce stigma and increase autonomy for users at all ages.
• Global market footprint strategy balancing Japan, Asia, and emerging markets to scale impact where demographic needs and aging populations are most acute.

• Product metrics - ongoing launches target absorbency, skin-friendliness, and discretion; adoption rates in prioritized markets show double-digit growth in several Southeast Asian countries over recent years.
• Sustainability & inclusion targets - Kyo-sei Life Vision 2035 sets multi-year initiatives across circular packaging, reduced environmental footprint, and expanded access programs for vulnerable populations.
• Brand impact - 'Love Your Possibilities' is positioned to increase engagement with younger demographics and caregivers, leveraging behavioral insights to convert empathy into product adoption and retention.

Unicharm Corporation (8113.T) - Vision Statement

• Global footprint: operations in ~80 countries and regions, serving over 1 billion consumers annually.
• Workforce: approximately 31,000 employees worldwide supporting manufacturing, R&D, and sales.
• Scale and financial baseline: leading market positions across baby care, feminine care, adult incontinence and pet care categories (publicly listed as 8113.T).

• Creativity & Innovation - relentless product R&D to generate novel value for society; continuous investment in material science, absorbent technologies, and product ergonomics.
• Ownership - company-wide accountability driving cross-functional problem solving to meet management targets and improve margins and customer satisfaction.
• Spirit of Challenge - embracing transformation and rapid iteration, tolerating calculated failures to unlock long-term growth.
• Leadership - motivating teams, setting clear strategic direction, and ensuring follow-through at every level of the organization.
• (Fifth Pillar integrated) Commitment to Sustainability - embedding ESG goals into product design, supply chain and corporate governance to future-proof growth.

• Product development: R&D pipelines prioritize absorbency, biodegradability, and cost-efficiency; rapid prototyping centers accelerate time-to-market.
• Market expansion: leveraging innovation to enter and scale in high-growth Asian markets with localized product variants and pricing strategies.
• Operational discipline: ownership culture aligns manufacturing KPIs (yield, OEE, defect rates) with financial targets (gross margin, operating margin).

• Revenue growth drivers: new-product premiumization, expansion in ASEAN markets, and adult-care category growth amid aging populations.
• Profitability focus: margin improvement via supply-chain optimization, scale economies in Asia, and product mix shift to higher-margin items.
• ESG targets: reducing plastic use per unit, increasing use of recycled/renewable materials, and lowering Scope 1-2 emissions through energy efficiencies.

• Invest in next-generation absorbent materials and production automation to reduce cost per unit and environmental footprint.
• Enhance regional market teams to translate consumer insights into localized innovations that capture share.
• Implement company-wide performance reviews that tie leadership incentives to long-term value creation and sustainability KPIs.