Mission Statement, Vision, & Core Values (2026) of TV Asahi Holdings Corporation.

Meet 9409.T: TV Asahi Holdings Corporation, founded in 1957 and now a leading force in Japanese broadcasting, reported record net sales of ¥324.0 billion for the fiscal year ending March 31, 2025-up 5.2% year-on-year-while operating profit surged to ¥19.7 billion, a remarkable increase of 59.7%, reflecting the strength of its content-led strategy as it readies a new entertainment facility for spring 2026; guided by a mission to "take part in building a society that encourages the pursuit of dreams and hopes by providing information and content that are both inspiring and worthy to society," a vision to become "TV Asahi for the new era" through digital transformation and audience-centric innovation, and core values of integrity, innovation, quality and social responsibility, the company is leveraging high-rated programming, strategic investments and community engagement to deepen viewer trust and expand its cultural impact.

TV Asahi Holdings Corporation (9409.T) - Intro

• Listed ticker: 9409.T
• Established: 1957
• Core businesses: Broadcasting, content production, digital services, events/entertainment facilities

• Delivering high-quality, trusted information and compelling entertainment that enriches society.
• Leveraging storytelling and technology to connect people and cultures across platforms.
• Creating long-term stakeholder value through sustainable media businesses.

• To be Japan's most influential and innovative content group - driving engagement across broadcast, digital and experiential channels.
• To expand global reach by exporting formats, co-productions and digital content while deepening domestic audience loyalty.
• To evolve into an integrated entertainment platform combining linear TV strengths with digital-first distribution and physical experiences (e.g., the spring 2026 facility).

• Journalistic integrity - accuracy, impartiality and public trust in news and information.
• Creative excellence - high production standards and original storytelling.
• Audience centricity - programming and services designed around viewer needs and behaviors.
• Innovation - adopting new technologies (digital, streaming, interactive experiences) to enhance reach and monetization.
• Sustainability & social responsibility - ethical content creation, inclusive practices and community engagement.

• Monetization mix: balance advertising, subscription/digital revenue, content licensing and experiential revenues from new facilities.
• Content investment: focus on premium dramas, live sports and news that drive ratings and platform stickiness.
• Digital transformation: accelerate OTT, targeted advertising and data-driven audience insights.
• Internationalization: pursue co-productions, format exports and distribution partnerships.
• Operational efficiency: cost controls and portfolio optimization that contributed to the 59.7% operating profit increase in FY2025.

• Record net sales of ¥324.0 billion in FY2025, supporting reinvestment in content and facilities.
• Substantial operating margin recovery, with operating profit rising 59.7% to ¥19.7 billion.
• High viewer ratings and award-winning programming underpinning advertising and licensing strength.
• Planned spring 2026 entertainment facility to expand experiential revenue streams and brand engagement.

TV Asahi Holdings Corporation (9409.T) - Overview

• Mission focus: inspire hope and dreams through broadcasting and related businesses while contributing to societal development and individual well‑being.
• Programming strategy: balanced portfolio of news, entertainment, culture, sports, and digital content that aligns with ethical standards and broad audience interests.
• Social responsibility: prioritizes content that fosters civic values, cultural enrichment, and positive social impact.

• Content pillars: News & current affairs, Entertainment & variety, Drama & cultural programming, Sports, Digital/OTT distribution.
• Audience engagement: multi-platform distribution to capture linear viewership and online consumption trends; active social and community initiatives tied to programming.

• Integrity and trust: rigorous journalistic standards and compliance frameworks for broadcasting and advertising.
• Creativity and quality: investment in original content, production capabilities, and talent development to sustain cultural relevance.
• Audience-first orientation: data‑driven programming decisions and cross‑platform distribution to meet changing viewer habits.
• Community and social impact: campaigns and programming that support education, disaster response, and cultural preservation.
• Sustainable growth: balancing traditional advertising and broadcasting revenues with diversification into digital services, licensing, and event/IP monetization.

TV Asahi Holdings Corporation (9409.T) - Mission Statement

• Deliver high-quality, diverse content that resonates across generations and demographics.
• Leverage technology to expand reach beyond linear television into digital, streaming and interactive services.
• Maintain rigorous editorial standards, compliance and trust as a public-facing media institution.
• Create sustainable growth and shareholder value through portfolio diversification and strategic investments.

• Embracing new technologies and content formats to enhance viewer engagement and retain leadership as a major Japanese broadcaster.
• Proactively transforming business models-shifting from a single-channel broadcaster to a platform-agnostic media group.
• Investing in digital platforms, data analytics and IP development to generate recurring revenue streams and deepen audience relationships.
• Fostering partnerships and content distribution alliances domestically and internationally to extend brand and monetization.

• Increased spend on digital platform development and streaming rights acquisition to reach younger, mobile-first audiences.
• Expanded content production capabilities (drama, anime, variety, news) with IP monetization across licensing, merchandising and international sales.
• Implemented data-driven audience targeting and cross-platform ad products to improve monetization per viewer.
• Strengthened corporate governance, ESG initiatives and compliance frameworks aligned with a modern public-media mission.

• Audience diversification: increased digital viewership and on-demand consumption metrics, narrowing the age-gap in core demographics.
• Revenue mix shift: gradual rise in non-broadcast revenue (digital subscriptions, licensing, events, merchandising) contributing a growing share of consolidated sales.
• Profitability: steady operating margin maintenance while investing in growth areas to balance short-term costs and long-term value.

• Market capitalization (approx.) positions TV Asahi as a mid-sized Japanese media group with exposure to broadcasting cycles and advertising demand.
• Shareholder returns are balanced between dividends and reinvestment in digital transformation and content IP.
• ESG and governance improvements are being integrated to align the company with institutional investor expectations.

TV Asahi Holdings Corporation (9409.T) - Vision Statement

• Integrity: Conduct business with honesty and transparency to foster trust among viewers, advertisers, partners, and shareholders.
• Innovation: Continuously invest in new technologies (AI, OTT platforms, XR) and creative solutions to stay competitive in a fast-paced media ecosystem.
• Quality: Maintain high standards across news, entertainment, and sports programming to ensure editorial excellence and audience satisfaction.
• Social responsibility: Commit to sustainable practices, diversity & inclusion, and community engagement that contribute positively to society and the environment.
• Long-term sustainability: Make strategic decisions balancing short-term performance with long-term corporate and social value creation.

• Digital transformation: Expand OTT distribution, enhance streaming UX, and monetize content across platforms.
• Content diversification: Invest in original IP, co-productions, and international licensing to broaden revenue streams.
• Sustainability initiatives: Reduce carbon footprint across broadcasting operations and promote green production practices.
• Stakeholder trust: Strengthen governance, compliance, and transparent investor communications.

• Investment in tech & content: Annual CAPEX and content investment typically range in the tens of billions of yen to support digital platforms and original programming.
• Environmental targets: Commitment to reduce greenhouse gas emissions across operations with measurable year-on-year reductions in energy consumption at broadcast facilities.
• Community engagement: Ongoing public-interest programming, disaster preparedness broadcasting, and local sponsorships supporting social resilience.

• Integrity: Robust compliance frameworks, editorial standards, and transparent financial reporting to maintain stakeholder confidence.
• Innovation: Dedicated R&D and partnerships with tech firms and startups to pilot AI-driven production tools and immersive content formats.
• Quality: Performance KPIs tied to viewership metrics, content ratings, and advertiser satisfaction to ensure consistent excellence.
• Social responsibility: ESG disclosures, sustainability roadmaps, and community outreach integrated into corporate planning and capital allocation.