Mission Statement, Vision, & Core Values (2026) of KDDI Corporation.

Step into the strategic heartbeat of KDDI Corporation (9433.T), a Tokyo-based telecom powerhouse born from the 2000 merger of DDI, KDD and IDO that today employs roughly 270,000 people worldwide and operates consumer and enterprise brands such as au, UQ mobile, povo and KDDI BUSINESS; this chapter unpacks how its mission to "enhance the power to connect" and its forward-looking KDDI VISION 2030 drive efforts across mobile, IoT, cloud and data center services while anchoring sustainability goals - notably a pledge for carbon neutrality by 2040 - and a corporate culture rooted in Challenge, Integrity and Self‑Reliance and Initiative that aims to translate connectivity into real-world empowerment and digital transformation for individuals and enterprises alike.

KDDI Corporation (9433.T) - Intro

• Founded: 2000 (merger of DDI, KDD, IDO)
• Headquarters: Tokyo, Japan
• Employee base: approximately 270,000 worldwide
• Brands: au, UQ mobile, povo, KDDI BUSINESS
• Strategic focus: Digital transformation, life-design services, B2B IoT and cloud, data center expansion
• Sustainability target: Carbon neutrality by 2040

• Mission - Connect society and enrich people's lives by integrating telecommunications with digital life-design services, enabling convenience, safety, and new value creation across personal and corporate use cases.
• Vision - To be a global leader in digital infrastructure and life-design services that empower customers' digitalization journeys, creating resilient, sustainable communities and business ecosystems.
• Core Values - Customer centricity, technological innovation, reliability and safety, sustainability, and human capital development.

• Network leadership: investment in 5G, fixed-mobile convergence, and resilient backbone networks to support high-throughput consumer and enterprise demand.
• Platform & service expansion: grow au-centric life-design services (finance, entertainment, energy partnerships) and scale cloud/edge/data-center offerings for enterprises.
• IoT & B2B growth: accelerate industry-specific IoT solutions (manufacturing, mobility, utilities) leveraging connectivity, platforms, and analytics.
• Digital transformation enablement: provide end-to-end consulting, cloud migration, managed services, and joint solutions to corporate customers.
• Sustainability & human capital: achieve carbon neutrality by 2040, invest in employee skilling, diversity, and safety to sustain long-term innovation.

• Capital expenditures: significant annual network CAPEX to expand 5G coverage and data-center footprint (multi-hundred billion JPY range annually).
• ARPU & subscriber trends: focus on diversified ARPU uplift via services beyond connectivity (financial services, content, cloud).
• Enterprise revenue mix: growing share from cloud/IoT/data center services contributing to revenue diversification.
• Sustainability KPIs: emissions reduction roadmap targeting net-zero carbon operations by 2040 with intermediate reduction targets and renewable procurement.

KDDI Corporation (9433.T) - Overview

• Customer-first connectivity: rapid, reliable mobile and fixed-line services designed to match real-time needs.
• Social enrichment: services and platforms intended to expand opportunities for education, work, health, and community participation.
• Business enablement: solutions for enterprises (IoT, cloud, edge computing) that accelerate digital transformation and operational resilience.

• How the mission drives product strategy: prioritize on-demand services, seamless handovers between fixed and mobile, and low-latency B2B solutions for manufacturing, logistics, and healthcare.
• Societal outcomes targeted: improved remote healthcare access, enhanced remote work infrastructure, and digital inclusion for regional communities.
• Operational priorities aligned with the mission: network resiliency, security, customer experience (NPS improvements), and green energy usage in data centers and base stations.

KDDI Corporation (9433.T) - Mission Statement

KDDI's stated vision is 'to create a society in which anyone can make their dreams a reality by enhancing the power to connect.' This ambition is operationalized through three strategic challenges: enhancing the power to connect, satisfying customers, and keeping aspirations alive. Under KDDI VISION 2030 the company explicitly ties technological innovation to sustainable management and long-term societal development, while pursuing growth as a truly global company.

• Core vision: empower individuals and organizations by expanding connectivity and digital inclusion.
• Strategic pillars: enhance connection capabilities, maximize customer satisfaction, and sustain aspiration-driven innovation.
• Long-term horizon: KDDI VISION 2030 integrates sustainability goals with business growth and social enrichment.

KDDI frames its mission around tangible commitments and measurable targets:

• Connectivity scale: expansion of network capacity (5G/edge/IoT) to support enterprise digital transformation and consumer services.
• Customer focus: improving Net Promoter Scores and service reliability while growing ARPU through bundled content and financial/energy services.
• Sustainability: committing to decarbonization (net-zero by 2050) and promoting circular-economy initiatives across operations and supply chains.

Selected real-world indicators that show how the mission and vision map to performance (latest reported fiscal figures and corporate disclosures):

• Global ambition: accelerating overseas investments (data center capacity, international carrier services, digital solutions) to translate domestic scale into international reach.
• Sustainability integration: targets include reducing Scope 1-3 emissions in line with long-term net-zero objectives and increasing renewable electricity procurement for network operations.

KDDI's mission and vision are publicly documented alongside corporate strategy and history: KDDI Corporation: History, Ownership, Mission, How It Works & Makes Money

KDDI Corporation (9433.T) Vision Statement

• Challenge - embrace bold thinking and agile action to find optimal solutions, accept and navigate risk collectively, and commit to improving customers' daily lives.
• Integrity - earn trust through fairness, transparency, and honesty in all business conduct and stakeholder interactions.
• Self-Reliance and Initiative - pursue continuous self-improvement, act with professionalism and accountability, and treat challenges as opportunities to grow.

• Customer focus: KDDI measures performance by ARPU trends, churn rates, and blended service penetration - key drivers of revenue quality in telco markets.
• Innovation metrics: investment in R&D and 5G/edge infrastructure is reflected in rising enterprise DX contracts and platform monetization.
• Governance & ethics: internal compliance programs and "Elevate Our Minds" prompts are used in employee training and performance evaluations.