Mission Statement, Vision, & Core Values (2026) of SoftBank Corp.

SoftBank Corp. (9434.T) traces its roots to 1981 and has grown from a software distributor into a telecommunications and internet conglomerate driven by the corporate philosophy "Information Revolution - Happiness for everyone", a mission that channels investments and strategy into transformative areas such as AI and next-generation social infrastructure; guided by a vision to be "a corporate group that powers the world's most essential technologies" and a set of five core values-No. 1, Challenge, Reverse Planning, Speed, and Tenacity-SoftBank's strategic focus on connectivity, sustainability, and technological leadership shapes its organizational culture and investment choices, making it essential to examine how these clearly stated principles translate into concrete initiatives, capital allocation, and operational priorities across its business units.

SoftBank Corp. (9434.T) Intro

• Established: 1981 (transitioned into telecom operator and integrated services provider over the 2000s-2010s)
• Primary segments: Mobile (SoftBank, Y!mobile), Fixed-line & Broadband, IT Services, Platform & Others
• Strategic focus: AI, 5G/6G infrastructure, edge/cloud services, next‑generation networks, sustainability

Mission

• Deliver secure, affordable, and cutting-edge connectivity to consumers and enterprises
• Accelerate digital transformation for industry and public services through platform ecosystems
• Promote inclusivity and societal well-being via technology adoption

Vision

• Become a cornerstone of the AI economy by integrating AI across networks, devices, and services
• Build carbon‑efficient network infrastructure and smart-city platforms
• Enable long-term value for shareholders, customers, and society through technological stewardship

Core Values

• Innovation: continuous investment in R&D, 5G/6G trialing, and AI platform development
• Customer Centricity: focus on user experience, reliability, and affordable access
• Speed & Agility: rapid commercialization of emerging technologies and service models
• Integrity & Compliance: governance standards across operations and investments
• Sustainability: commitments to decarbonization, circularity, and community resilience

AI Focus and Strategic Initiatives

• Network & Operations AI: automated traffic routing, predictive maintenance
• Customer Experience: AI chatbots and personalization to reduce churn and increase ARPU
• Enterprise AI: cloud+edge AI solutions for manufacturing, retail, healthcare

Sustainability and Social Infrastructure

• Targets: operational decarbonization initiatives and energy-efficient network upgrades
• Initiatives: smart-city pilots, disaster-resilient communications, e-waste and device recycling programs

Financial & Operational Snapshot (selected metrics - fiscal year ending March 31, 2024)

Organizational Culture and Governance

• Governance: board oversight of strategic investments, risk, and compliance
• Talent: focus on AI/engineering capability development and cross‑sector collaboration
• Partnerships: global alliances to accelerate AI, cloud, and network innovations

SoftBank Corp. (9434.T) Overview

• Mission emphasis: use information and telecom technologies to create societal value and emotional well‑being for customers and communities.
• Core orientation: invest in and deploy technologies (AI, 5G/6G, IoT, cloud, edge computing) that scale positive impact.
• Long‑term consistency: philosophy retained across corporate restructurings and strategic shifts, guiding capital allocation and partnerships.

• Network investment: heavy CAPEX in 5G rollout and fiber to enable pervasive connectivity for consumers and enterprise services.
• Technology investments: internal and external investments in AI, edge/cloud platforms, and sustainable infrastructure to amplify social utility.
• Customer experience: digital services, smart‑home and B2B solutions aimed at improving everyday life and business productivity.

• Promote digital inclusion by expanding high‑capacity networks to urban and rural areas.
• Advance sustainability through energy‑efficient network technologies and green operations.
• Invest in AI and platform services that enable healthcare, education, and productivity improvements.

• CAPEX priorities: network densification, fiber and 5G/edge investments to enable new services aligned with mission.
• Strategic M&A and minority investments: targeted deals in AI, cloud, and fintech that leverage SoftBank Corp.'s network and customer base.
• Shareholder and stakeholder balance: maintain dividend policy and returns while funding long‑term technology transitions.

• Network reach: continued rollout targets for 5G coverage and fiber penetration to support digital inclusion metrics.
• Energy efficiency: program targets for reducing power consumption per data unit transported across networks.
• Service adoption: metrics such as growth in enterprise cloud/IoT contracts and consumer bundled ARPU as proxies for societal impact.

SoftBank Corp. (9434.T) - Mission Statement

• A commitment to be at the forefront of technological innovation, prioritizing AI and digital infrastructure as core enablers of economic and social progress.
• Focus on technologies that address foundational needs-connectivity, computing, information security, and intelligent automation-across consumer and enterprise markets.
• Integration of AI across sectors (telecom, media, finance, healthcare, mobility) to drive productivity, accessibility and new service paradigms.
• Strategic investment in AI-driven startups and internal development of AI-powered products and services to accelerate adoption and scale.

• Network & infrastructure expansion - scale 5G, edge compute, and fiber to support seamless AI workloads and low-latency services.
• Platform and service development - embed AI in consumer apps, enterprise SaaS, security, and advertising platforms.
• Capital allocation - direct investments, partnerships and M&A targeted at AI, cloud-native companies and system integrators.
• Operationalization - move from pilot AI projects to platform-level deployments that measurably improve ARPU, churn, and operational cost-efficiency.

• Scale network capacity and low-latency edge compute to host AI workloads close to users and enterprises.
• Monetize AI-enabled services (personalization, predictive maintenance, enterprise automation) to increase ARPU and diversify revenue.
• Accelerate partnerships and minority/majority investments in high-potential AI companies and platform providers.
• Integrate AI ethics, data governance and security into product roadmaps to build trust and regulatory resilience.

• Board-level oversight of technology strategy and major capital deployment tied to the AI/infrastructure vision.
• KPIs linking network quality, AI service adoption, ARPU uplift and cost-to-serve reductions to executive compensation.
• Dedicated units and venture teams to source, incubate and scale AI partnerships and investments.

SoftBank Corp. (9434.T) - Vision Statement

• No. 1 - Strive to lead markets and segments through best-in-class network quality, customer experience, and platform adoption.
• Challenge - Embrace disruptive initiatives, strategic M&A, and new service launches to expand beyond traditional telco boundaries.
• Reverse Planning - Define desired future outcomes and work backward to align investment, technology roadmaps, and partnerships.
• Speed - Execute rapidly on network rollouts, product launches, and go-to-market to capture first-mover advantage.
• Tenacity - Persist through regulatory, competitive, and technological headwinds to deliver sustained value.

• Network leadership: prioritized capital expenditure for spectrum, metro densification, and Open RAN pilots to maintain 'No. 1' QoS metrics and expand 5G reach.
• Platform expansion: accelerated IoT, cloud, and AI services to monetize subscribers beyond connectivity, reflecting 'Challenge' and 'Reverse Planning.'
• Rapid execution: time-to-market targets compressed via agile squads and strategic partnerships, demonstrating 'Speed.'
• Resilience in execution: sustained investment through cyclical periods and regulatory change showcases 'Tenacity.'