Mission Statement, Vision, & Core Values (2026) of Tohoku Electric Power Company, Incorporated.

Rooted in Sendai since its founding on May 1, 1951, Tohoku Electric Power Co., Inc. powers roughly 7.6 million customers across six Tōhoku prefectures and Niigata with a diversified portfolio spanning hydro, thermal, wind, solar and nuclear plants-totaling 15,788 MW across 222 stations-and backing its regional mission to "prosper with local communities" with solid finances (total assets of ¥4,661.8 billion and operating revenue of ¥2,104.9 billion as of March 31, 2025); guided by a 2030s vision to help Tohoku lead in building a smart society, the company emphasizes stakeholder dialogue, corporate governance, and business-model transformation while pursuing sustainability through initiatives like the Carbon Neutral Challenge 2050 and a target to cut greenhouse gas emissions by 50% by 2030 (vs. 2013), all alongside measurable performance-an operational safety rate of 99.9% and a 10% reduction in service interruptions-to demonstrate how customer commitment, innovation, community engagement and environmental stewardship interlock in its strategy.

Tohoku Electric Power Company, Incorporated (9506.T) - Intro

• Customers served: ~7.6 million
• Total assets (FY ended Mar 31, 2025): ¥4,661.8 billion
• Operating revenue (FY ended Mar 31, 2025): ¥2,104.9 billion
• Installed capacity: 15,788 MW across 222 stations
• Geographic footprint: Six Tōhoku prefectures + Niigata Prefecture

• Reliable energy delivery to households, industry, and public services
• Contributing to disaster resilience and economic revitalization in the Tōhoku region
• Accelerating decarbonization and energy transition in line with national and international targets

• Net-zero/low-carbon transformation across generation and supply chains
• Integrated regional energy systems combining distributed renewables, storage, and demand-side solutions
• Digitalization to optimize grid reliability and customer experience

• Safety first - prioritizing employee, community, and system safety
• Customer orientation - delivering reliable, affordable energy services
• Community partnership - co-creation with local governments, businesses, and residents
• Sustainability - reducing greenhouse gas emissions and preserving local ecosystems
• Integrity and transparency - clear governance, risk management, and reporting

• Commitment to reduce greenhouse gas emissions and expand renewable generation capacity as part of broader national targets
• Investment in grid modernization and disaster-preparedness measures following lessons from past regional events
• Disclosure of governance and sustainability metrics aligned with investor and community expectations

Tohoku Electric Power Company, Incorporated (9506.T) - Overview

• Mission focus: Prosper with local communities through energy provision and regional engagement.
• Strategic aim: Build a smart society via electrification, digital energy services, and integrated solutions.
• Governance priority: Transparent management, enhanced compliance, and stakeholder dialogue.
• Sustainability goal: Reduce carbon intensity while ensuring energy security for the Tohoku region.

• Service area: 6-7 prefectures in the Tohoku region (northern Honshu), covering urban and rural customers.
• Customer base: approximately 7-8 million retail power customers.
• Employee base: roughly 10,000-12,000 consolidated employees.

• Regional revitalization projects: investments in community microgrids, battery storage pilot programs, and electrification of public transport.
• Smart society programs: deployment of smart meters (millions installed), demand-response platforms, and digital customer services to improve energy efficiency.
• Decarbonization roadmap: incremental increase in renewables and energy-efficiency measures; targets to lower carbon intensity in line with national goals.
• Stakeholder engagement: structured forums with local governments, industry partners, and customers to co-design services and resilience measures.
• Corporate governance enhancements: strengthened board oversight, compliance frameworks, and disclosure improvements to align with investor expectations.

Tohoku Electric Power Company, Incorporated (9506.T) - Mission Statement

• Deliver stable electricity supply and enhance customer-centric energy services across the Tohoku region (residential, commercial, and industrial customers).
• Accelerate decarbonization through renewables expansion, flexible thermal operations, grid modernization, and supporting nuclear safety and restart efforts where applicable.
• Transform the business model toward integrated energy services, digital solutions, and partnerships to support local communities' economic and social needs.
• Strengthen corporate governance, safety, and financial resilience to ensure long-term value creation for stakeholders.

Vision Statement for the 2030s

• Smart society enablement: Provide energy-related and digital services that address aging population, regional revitalization, disaster resilience, and industrial competitiveness.
• Business-model transformation: Shift from a pure commodity electricity supplier to an integrated energy-service platform provider (distributed energy, VPPs, demand response, energy management).
• Innovation focus: Invest in technology (grid digitalization, battery storage, EV infrastructure, IoT/AI for energy optimization) to increase flexibility and create new revenue streams.
• Structural reform: Improve competitiveness in the core electricity supply business through cost reductions, thermal fleet optimization, and network efficiency improvements.
• Sustainable growth alignment: Target corporate activities that support the UN SDGs and regional socioeconomic sustainability.

Strategic Priorities & KPIs

• Renewable capacity target: Progressively increase wind and solar capacity and accelerate community-scale projects and offshore wind partnerships.
• Decarbonization KPI: Reduce CO2 intensity of power generation via renewables, thermal efficiency upgrades, and flexible operation; pursue net-zero pathways aligned with national targets.
• Grid modernization KPI: Advance smart-grid investments, grid stability measures, and VPP pilots to integrate distributed resources and EV charging.
• Profitability KPI: Improve EBITDA margins and ROE through structural cost reforms, tariff optimization, and diversified non-generation revenues.

Innovation, Technology & Structural Reform

• Deployment of battery energy storage systems (BESS) for frequency control, peak shaving, and enhanced renewables integration.
• VPP and demand-response pilots to stabilize supply-demand balance and monetize flexibility.
• Digitalization of grid operations to reduce outage time, improve asset utilization, and cut operational costs.
• Expansion of energy services (ESCO, DER aggregation, mobility charging networks) to diversify income streams.

Tohoku Electric Power Company, Incorporated (9506.T) - Vision Statement

• Customer Commitment: Prioritizing satisfaction, the company focuses on reliable delivery, responsive engagement, and service improvement through digital channels and customer programs.
• Environmental Sustainability: Committed to a 50% reduction in greenhouse gas emissions by 2030 (base year 2013) and carbon neutrality by 2050, with accelerating deployment of renewables and emissions-reduction investments.
• Innovation and Technology: Advancing grid modernization via smart grid initiatives and advanced metering infrastructure to improve demand response, loss reduction, and operational visibility.
• Community Engagement: Investing in local development, disaster resilience, and educational workshops to strengthen social license and regional recovery capacity.
• Safety and Reliability: Maintaining secure energy delivery with an operational safety rate of 99.9% and achieving a 10% year-on-year decrease in service interruptions.
• Sustainability Governance: Embedding sustainability across capital allocation, risk management, and disclosure aligned with climate targets and stakeholder expectations.

• Capital expenditures: Prioritized to accelerate renewables, grid resilience, and AMI-shaping near- to mid-term cashflow and asset mix.
• Revenue drivers: Stabilizing retail demand recovery, increased value-added services (energy management, DER integration), and regulated transmission returns.
• Cost and efficiency: Technology-led operational efficiency (grid automation, predictive maintenance) expected to reduce outage costs and improve O&M productivity.

• Renewable capacity buildout: Incremental additions to solar, wind, and pumped hydro to shift generation mix and lower system emissions intensity.
• Emissions disclosure: Tracking CO2-equivalent emissions vs 2013 baseline to measure progress toward the 2030 target.
• Resilience investments: Hardening of distribution networks, microgrid pilots, and community energy projects to improve disaster response.

• Board oversight: Climate and sustainability objectives integrated into corporate governance and capital allocation discussions.
• Stakeholder engagement: Regular community workshops, investor updates on sustainability progress, and collaboration with local governments on energy transition planning.
• Reporting: Periodic sustainability and integrated reports tracking KPIs tied to the Medium- to Long-Term Vision and Carbon Neutral Challenge 2050.