Mission Statement, Vision, & Core Values (2026) of NSD Co., Ltd.

Discover how NSD Co., Ltd., founded in 1969 and employing around 4,455 professionals, translates a clear mission into measurable momentum-boasting a market capitalization near ¥269.67 billion after a 4.16% year-on-year uptick, fiscal 2025 revenues of ¥107.79 billion and net income of ¥11.80 billion (up 14.94% in 2024)-as it pursues a vision backed by a $50 million R&D commitment, targets such as raising international revenue to about 30% by 2025 and a 20% market-share lift, and core values centered on fairness, decarbonization, resilience and continuous innovation that promise practical engineering solutions and scalable IT services for clients at home and abroad

NSD Co., Ltd. (9759.T) - Intro

NSD Co., Ltd. (9759.T), founded in 1969, is a Japan-based IT solutions provider specializing in system planning, design, development, and IT infrastructure services. The company employs approximately 4,455 people and has pursued steady growth through diversification of services and geographic expansion.

Mission Statement

Deliver high-quality, trusted IT solutions that enable clients' digital transformations while fostering sustainable growth for stakeholders and society.

• Client-first engineering and solution delivery with measurable business impact
• Long-term partnerships emphasizing reliability, security, and innovation
• Responsible corporate citizenship and investment in human capital

Vision

Be a globally recognized IT partner known for domain expertise, end-to-end digital capabilities, and a robust international presence-targeting ~30% of revenue from international markets by 2025.

• Expand footprint in Southeast Asia and Europe to diversify revenue streams
• Scale platform and cloud-native services to capture enterprise transformation demand
• Leverage partnerships and M&A selectively to accelerate market entry

Core Values

• Quality: rigorous engineering standards and end-to-end testing
• Integrity: transparent governance and client accountability
• Customer Focus: solutions tailored to measurable KPIs
• Collaboration: cross-functional teams and partner ecosystems
• Continuous Learning: investment in employee skills and R&D

Key Financial and Strategic Metrics

Strategic Priorities Aligned with Mission, Vision, and Values

• Global expansion: prioritize regional hubs in ASEAN and select European markets to hit the ~30% international revenue target.
• Service portfolio scaling: grow cloud-native, cybersecurity, and managed services to increase recurring revenue.
• Profitability focus: maintain margin expansion through higher value-added services and operational efficiency.
• Human capital: recruit and upskill engineers to support cross-border projects and advanced technology delivery.

For an in-depth financial perspective and investor-focused analysis, see: Breaking Down NSD Co., Ltd. Financial Health: Key Insights for Investors

NSD Co., Ltd. (9759.T) - Overview

• Deliver optimal solutions to social and customer issues by leveraging advanced technologies and ideas.
• Create and deliver engineering solutions that contribute to the development of global society and industries.
• Ensure fairness and equity across all business operations and stakeholder relationships.
• Contribute to decarbonization and national resilience through technologies and services that support sustainable, disaster-resistant cities.
• Improve productivity and foster business innovation by empowering employees to refine aspirations and enhance performance.
• Combine technology and human resources to tackle societal challenges and drive industry advancement.

• A digitally resilient Japan and global society where critical infrastructure and industries operate sustainably and securely.
• Ubiquitous, engineering-oriented IT services that decarbonize operations while improving operational continuity in the face of disasters.
• An ecosystem in which customers, partners, and communities co-create value through fair, transparent collaboration.

• Engineering Integrity - rigorous, repeatable engineering practices that prioritize reliability and maintainability.
• Fairness & Transparency - equitable contracts, procurement, and partner relations with clear governance.
• Sustainability & Resilience - products and services designed for low carbon footprint and disaster tolerance.
• Customer-Centric Innovation - continuous improvement aimed at measurable productivity gains for clients.
• Human Development - investment in employee skills, safety, and leadership to sustain long-term innovation.

• Scale engineering-driven SaaS and managed services to increase recurring revenue from ~35% to >50% of total within five years.
• Accelerate decarbonization solutions deployment: target 1,000 municipal or infrastructure projects contributing to Breaking Down NSD Co., Ltd. Financial Health: Key Insights for Investors national resilience by 2030.
• Enhance fairness and governance: standardized procurement and contract frameworks across all subsidiaries to reduce dispute incidents by 50% over three years.
• Boost productivity for customers: deliver digital transformation projects that target average client productivity gains of 15-25% within two years post-implementation.
• Employee capability uplift: invest in technical certifications and leadership training to increase certified engineer population by 40% in three years.

• Performance KPIs tied to sustainability and resilience outcomes are reported quarterly to the board.
• Fairness metrics (supplier diversity, dispute resolution time, contract transparency) tracked and published in annual reports.
• Project-level engineering quality gates and lifecycle audits ensure deliverables meet resilience and low-carbon design criteria.

NSD Co., Ltd. (9759.T) - Mission Statement

• Deliver bespoke IT and systems integration solutions focused on measurable business outcomes.
• Invest in people and technology to maintain leading-edge capabilities.
• Operate with transparency, sustainability, and long-term value creation for stakeholders.
• Enhance customer satisfaction through prompt, tailored support and continuous improvement.

• Allocate $50 million to research and development in 2024 to accelerate product and service innovation.
• Achieve a 20% increase in market share by 2025, reinforcing competitive positioning in core segments.
• Target net sales exceeding ¥100 billion, building on ¥101.2 billion achieved in FY2023.
• Improve customer satisfaction scores via tailored solutions and responsive service delivery metrics.

NSD Co., Ltd. (9759.T) - Vision Statement

• Fairness: transparent procurement and partner selection that preserve competitive access and ethical governance across projects and supply chains.
• Sustainability & Resilience: deploying low-carbon IT, smart-grid integration, and disaster-resilient systems to support national infrastructure continuity.
• Productivity & Innovation: driving client productivity via automation, AI-enabled optimization, and continuous improvement of development lifecycles.
• People + Technology: combining specialist engineering talent with advanced platforms to solve societal challenges and accelerate industry transformation.
• Engineering for Global Society: delivering system designs and operational services that scale across borders and sectors to support economic and social development.
• Advanced Solutions: leveraging cloud, IoT, AI, and edge-computing to craft optimal customer- and society-focused solutions.

• Decarbonization initiatives - retrofit projects for clients, green datacenter rollouts, and supplier emissions screening to progress toward the 2030 reduction target.
• Resilience programs - delivery of backup-control systems, disaster-recovery orchestration, and continuity planning for critical national infrastructure.
• Innovation pipelines - pilot programs accelerating AI/automation adoption with demonstrable ROI timelines (6-12 months) and productivity gains noted above.
• Workforce enablement - upskilling and certification programs aiming to certify 40-60% of technical staff on cloud and cybersecurity platforms within two years.
• Customer-focused engineering - modular solution frameworks enabling faster time-to-value and repeatability across sectors.