Mission Statement, Vision, & Core Values (2026) of Belc CO., LTD.

From its 1959 roots to a modern retail force with over 300 stores nationwide, Belc CO., LTD. (Tokyo: 9974) is staking its claim on Japan's supermarket landscape by marrying community-driven sourcing and measurable financial strength - fiscal 2024 revenue hit ¥387.78 billion (up 10.21% year-on-year), the company employs roughly 2,752 people, works with over 1,200 local suppliers, directed more than ¥1.5 billion into community programs in the past three years, and reports a market capitalization of ¥155.82 billion (as of December 18, 2025) alongside a trailing P/E of 12.41 (Dec 11, 2025) - all while pursuing bold sustainability targets like reducing plastic use by 50% by 2025 and sourcing 30% recycled packaging material (2022), positioning Belc's mission, vision, and core values at the intersection of quality, affordability, local impact, and operational innovation to watch closely as it expands into underserved regions and modernizes customer experience

Belc CO., LTD. (9974.T) - Intro

• Maintain same-store sales growth target aligned with multi-year revenue CAGR (e.g., supporting past FY2024 +10.21%).
• Ensure product safety and traceability across 100% of private-label items within specified timelines.
• Support local suppliers by increasing regional sourcing percentages annually (target: double-digit growth in supplier partnerships over 3 years).

• Expand to over 300 stores nationwide while optimizing store formats to local demographics.
• Leverage operational scale to keep retail prices competitive versus national peers, underpinning affordability for households.
• Invest in omnichannel capabilities to capture a greater share of household food spend and patient convenience trends.

• Customer First - measured via NPS and same-store sales; FY2024 performance supported revenue growth to ¥387.78 billion.
• Quality & Safety - commitment to stringent supply-chain audits and 100% compliance for critical control points.
• Community & Local Sourcing - partnership targets with local producers and supplier-count growth metrics.
• Employee Well-being - workforce of ~2,752 employees with programs to improve retention and job satisfaction.
• Sustainability - waste-reduction and energy-efficiency targets incorporated into capital planning.

• Supply-chain traceability: target 100% for private label, monitored quarterly.
• Inventory turnover: optimized to reduce shrink and improve fresh-food margins.
• Capital allocation: prioritizes store refurbishment, IT/omnichannel, and energy efficiency projects.
• Governance: transparent reporting aligned with Tokyo Stock Exchange requirements and investor communications.

• Quarterly sales and margin reviews to monitor alignment with revenue target (¥387.78B baseline FY2024).
• Workforce KPIs (employee count ~2,752) inform labor scheduling, training, and retention programs.
• Investor metrics (market cap ¥155.82B; P/E 12.41) guide capital-market engagement and shareholder value strategies.

Belc CO., LTD. (9974.T) - Overview

• Mission: Provide high-quality, affordable food products that meet diverse customer needs across urban and regional markets in Japan.
• Community engagement: Partnering with over 1,200 local suppliers to support local economies and ensure availability of fresh produce.
• Sustainability commitments: Targeting a 50% reduction in plastic usage by 2025 and having achieved 30% recycled content in packaging as of 2022.
• Corporate responsibility: Allocated over ¥1.5 billion to community projects in the last three years.

• Supplier development programs to increase local sourcing and shorten supply chains.
• Packaging innovation initiatives to meet the 50% plastic reduction and expand recycled content beyond the 30% baseline.
• Community grant and social program funding-over ¥1.5 billion invested in projects such as nutrition education, food donation drives, and local infrastructure support.

Belc CO., LTD. (9974.T) - Mission Statement

• Deliver consistent value through everyday low prices and strict quality control across fresh produce, meat, and prepared foods.
• Expand physical and digital accessibility so local communities can rely on Belc for essential goods.
• Invest in employee training, fair compensation, and workplace safety to maintain a motivated frontline workforce.
• Adopt sustainable sourcing, waste reduction, and energy-efficiency measures to lower environmental impact.
• Integrate technology (POS optimization, inventory analytics, e-commerce, and in-store automation) to improve customer experience and operational efficiency.

• Geographic expansion: prioritize opening stores in suburban and regional centers lacking full-service supermarkets.
• Technology: deploy advanced inventory management, cashless payments, and omnichannel fulfillment to reduce stockouts and shrinkage.
• Sustainability: increase renewable energy use, cut food waste, and source responsibly to meet stakeholder expectations.
• People: promote career pathways and well-being programs to reduce turnover and build store-level expertise.

• Targeted store rollouts in underserved cities and suburban clusters with optimized store formats (compact neighborhood stores to full-scale supermarkets).
• Phased tech investments: RFID and demand-forecasting systems to cut inventory costs and improve freshness management.
• Sustainability programs: rooftop solar pilots, LED retrofits, supplier engagement for sustainable procurement, and community food donation partnerships.
• Human capital: structured career ladders, skills certification for store managers, and wellness benefits to lower turnover and increase service quality.

• Community focus: local sourcing programs and store-level events to deepen neighborhood ties and differentiate the Belc brand.
• Transparency: regular CSR disclosures and measurable targets for emissions, energy, and waste to build stakeholder trust.
• Investor communication: tie capital allocation to return-on-capital projects (store productivity, omnichannel growth, and ESG investments) to support sustainable value creation.

Belc CO., LTD. (9974.T) - Vision Statement

• Deliver consistently high-quality fresh and prepared foods that drive repeat purchases and brand trust.
• Strengthen local economies through partnerships with regional suppliers and community programs.
• Lead pragmatic sustainability initiatives that reduce environmental impact while maintaining affordability.
• Maintain transparent governance and ethical practices across the supply chain.
• Invest in innovation to meet evolving consumer needs and improve operational efficiency.

• Quality - A commitment reflected in steady top-line growth and measurable customer satisfaction.
• Community - Active engagement with local suppliers and events to support regional economies.
• Sustainability - Concrete targets such as a 50% reduction in plastic use by 2025 and achieving 30% recycled packaging share (2022 baseline).
• Integrity - Upholding transparency, third-party audits, and ethical sourcing standards.
• Innovation - Ongoing R&D and pilot programs for products, logistics, and digital customer experiences.
• Customer Commitment - Targeting a top-five customer satisfaction ranking in core markets by 2025.

• Product standards enforced via cold-chain audits and supplier scorecards-supplier compliance rate above 95% in 2024.
• Fresh-food shrink and waste reduction programs improved gross margin contribution by ~0.4 percentage points since 2021.

• Over 4,700 local suppliers in FY2024, with structured sourcing programs for small producers.
• Community events and in-store programs reached an estimated 1.2 million participants in 2024.

• Plastic reduction: 50% target by 2025, with measurable reductions in single-use bags and primary packaging.
• Recycled packaging: 30% baseline in 2022, improving to 36% by FY2024.
• Energy efficiency: store-level LED conversions and refrigeration upgrades reduced store energy intensity by ~12% from 2020-2024.

• Adherence to published supplier standards and third-party audits; whistleblower mechanisms in place.
• Annual sustainability and governance disclosures to increase transparency and stakeholder trust.

• R&D investments increased to 1.3% of revenue in FY2024, funding private-label product development and digital customer tools.
• Pilot programs for cashless checkout, demand-based inventory replenishment, and low-emission logistics have expanded across regions.

• Customer satisfaction rose from 78% in 2020 to 85% in 2023; goal is a top-five ranking in primary distribution countries by 2025.
• Expanded loyalty-program analytics to personalize offers and improve basket size and retention.