Mission Statement, Vision, & Core Values (2026) of Sundrug Co.,Ltd.

Sundrug Co., Ltd., founded in 1980 and now operating over 1,000 retail locations across Japan, combines a customer-first mission with measurable targets-posting total sales of ¥482.8 billion in the fiscal year ending March 31, 2025 (a rise of 3.5% year-on-year)-while committing to an ambitious sustainability roadmap to cut its carbon footprint by 30% by 2025 and achieve net-zero Scope 1 and 2 CO₂ emissions by 2050; this introduction previews how Sundrug's mission, vision and core values-centered on customer-centricity, innovation, ethical governance, diversity, and community engagement-are backed by concrete goals (including R&D investment and international expansion targets) that shape strategy, operations and partnerships, so read on to see the numbers, commitments and initiatives driving its next chapter.

Sundrug Co.,Ltd. (9989.T) - Intro

• Established: 1980
• Retail footprint: Over 1,000 locations nationwide
• Core businesses: Drugstores, dispensing pharmacies, cosmetics stores, variety stores

• Provide high-quality goods and a wide range of services tailored to meet customer needs.
• Enhance customer satisfaction through superior products, professional dispensing services, and convenient store experiences.

• Be Japan's most trusted and accessible health-and-beauty retail network, integrating pharmacy expertise with lifestyle and cosmetics offerings.
• Drive long-term sustainable growth by balancing customer value, operational efficiency, and environmental stewardship.

• Customer-Centricity: prioritize safety, accessibility, and satisfaction across all touchpoints.
• Quality & Compliance: maintain strict product standards and pharmacy compliance for patient and consumer trust.
• Innovation: pursue merchandising, logistics, and digital service improvements to enhance convenience and choice.
• Sustainability: commit to measurable carbon reductions and responsible resource use.
• Community & Teamwork: support local communities and cultivate skilled, service-minded teams.

• Expand and optimize store network to maintain market presence while improving per-store profitability.
• Improve sales growth through curated cosmetics assortments, loyalty programs, and cross-channel promotion (contributing to the ¥482.8 billion sales base in FY2025, +3.5% YoY).
• Operational sustainability: achieve a 30% carbon-footprint reduction target by 2025 and roadmap to net-zero Scope 1 & 2 by 2050.
• Enhance pharmacy services and regulatory compliance to strengthen dispensing revenues and customer trust.

Sundrug Co.,Ltd. (9989.T) - Overview

• Provide high-quality goods and a wide range of services tailored to meet customer needs across health, beauty, daily living, and pharmaceutical categories.
• Maintain a customer-centric approach through regular engagement to understand evolving needs and preferences, using in-store feedback, loyalty data, and regional market analysis.
• Advance sustainability by targeting a 30% reduction in carbon footprint by 2025 and achieving net-zero Scope 1 and 2 CO₂ emissions by 2050.
• Offer products and services that reduce environmental load, promoting conservation of global and local environments through packaging reduction, green sourcing, and energy efficiency measures.
• Create everyday enjoyment and "good cheer" to help realize healthy, enriched lives for people in Japan through store experiences and curated product assortments.
• Strengthen corporate governance to ensure fair, transparent, and conscientious decision-making with a medium- to long-term perspective.

• Customer engagement & merchandising - continuous assortment optimization and localized store formats to match demographic and regional demand.
• Sustainability execution - energy efficiency investments, renewable procurement where feasible, and product lifecycle initiatives to lower environmental load.
• Governance & transparency - governance structures and reporting enhancements to align with shareholder and stakeholder expectations.
• Community and wellness - initiatives to enhance public health access and lifestyle support across store networks.

• Board oversight aligns sustainability and financial KPIs with executive incentives to ensure medium- to long-term value creation.
• Transparency efforts include periodic ESG disclosures and performance updates tied to the 2025 and 2050 environmental commitments.
• Compliance and risk management systems to ensure fair and conscientious decision-making across operations.

• Product portfolio emphasis on lower-environmental-load SKUs (eco-packaging, refillables, ethically sourced goods) to reduce lifecycle impact.
• Store-level energy measures: LED conversions, HVAC upgrades, and pilot renewable electricity procurement to meet near-term carbon targets.
• Customer programs to encourage recycling and responsible consumption through point incentives and in-store recycling stations.

• Ongoing investor communications highlight the interplay of store expansion, pharmacy services, and sustainability investments on long-term profitability.
• Stakeholder initiatives aim to balance growth with social contribution-public health access, community outreach, and employment stability.

Sundrug Co.,Ltd. (9989.T) - Mission Statement

• Deliver safe, effective and affordable pharmaceutical and OTC products across Japan and targeted international markets.
• Integrate technology and personalized services to improve health outcomes and increase convenience for customers.
• Foster partnerships across healthcare and technology ecosystems to broaden service delivery and product innovation.
• Operate sustainably, reducing environmental impact across the product lifecycle.

Vision Statement

• Customer satisfaction rate: target >90% via regular surveys and feedback mechanisms.
• R&D investment: ¥10 billion committed by 2024 for new products and formulation improvements.
• International revenue share: target 25% of total revenues from overseas operations by 2025.
• Sustainability targets: reduce carbon emissions by 30% by 2025; all packaging to meet eco-friendly standards by 2024.
• Strategic partnerships: establish 10 strategic alliances with healthcare providers and technology firms by end of 2024.

Core Strategic Pillars

• Innovation & R&D - sustained ¥10 billion capital allocation through 2024 to accelerate pipeline and product optimization.
• Customer Experience - implement omnichannel services and personalized care models aiming for >90% satisfaction.
• Global Expansion - scale overseas operations to reach 25% revenue contribution by 2025.
• Sustainability - achieve 30% carbon emission reduction by 2025 and full eco-friendly packaging compliance by 2024.
• Partnerships & Ecosystem - formalize 10 strategic alliances by end-2024 to enhance product and service breadth.

Operational Targets & Performance Metrics

Key Initiatives to Deliver the Mission

• Accelerated product pipeline: allocate the ¥10 billion R&D budget to high-priority therapeutic areas and consumer health innovations.
• Omnichannel care model: integrate retail, online pharmacy, telehealth, and personalized medication management to hit >90% satisfaction.
• International roll-out: prioritize select APAC and ASEAN markets to drive overseas revenue to 25% by 2025.
• Sustainability program: invest in energy efficiency, logistics optimization, and recyclable packaging to meet emissions and packaging goals.
• Alliance strategy: execute a partnership roadmap to secure 10 strategic alliances by the end of 2024, enhancing clinical, digital, and distribution capabilities.

Sundrug Co.,Ltd. (9989.T) - Vision Statement

• Deliver a seamless customer experience across physical stores and digital platforms, meeting diverse needs with speed and empathy.
• Drive product and service innovation to expand healthcare access, preventive care solutions, and beauty/lifestyle offerings.
• Operate with environmental responsibility and social purpose, reducing environmental footprint while strengthening community ties.
• Champion diversity, inclusion, and agile management to respond quickly to changing market and social conditions.
• Uphold the highest ethical standards to maintain trust with customers, suppliers, employees, and investors.

• Customer-centricity: Prioritize NPS improvement and personalized services - target NPS +10 points and 30% of sales from personalized promotions by 2027.
• Innovation: Invest in digital transformation - allocate 3-5% of annual revenue to IT, AI-driven merchandising, and telehealth pilots.
• Sustainability: Commit to emissions reduction and circular initiatives - aim for 30% reduction in Scope 1 & 2 emissions vs. baseline within 5 years and expand eco-friendly product ranges by 40%.
• Diversity & inclusion: Increase female and mid-career leadership representation to 40% and implement flexible work policies across stores and HQ.
• Ethics & compliance: Maintain 100% supplier code-of-conduct coverage and regular anti-corruption training for 100% of management annually.
• Community contribution: Grow community health programs (free checkups, local campaigns) to reach 1 million residents annually.

• Customer-centricity: Real-time inventory and loyalty integration to reduce out-of-stock rates by 50% in priority SKUs.
• Innovation: Rollout of AI-assisted shelf optimization and personalized promotion engines across top 500 stores.
• Sustainability: Phased transition to LED, solar installations at flagship stores, and reduction of plastic packaging through supplier partnerships.
• Diversity & inclusion: Training programs, mentoring, and revised recruitment to accelerate diverse leadership pipelines.
• Ethics: Strengthened governance, whistleblower channels, and transparent stakeholder reporting.
• Community engagement: Local health drives, collaboration with municipalities, and education initiatives in target regions.

• Capital allocation prioritizes digital and sustainability investments while maintaining disciplined dividends and share buybacks aligned with cash generation.
• Regular metric-driven disclosures and stakeholder dialogues to ensure accountability and continuous improvement.