Mission Statement, Vision, & Core Values (2026) of Basic-Fit N.V.

Step inside the fast-moving world of Basic-Fit N.V., Europe's largest and fastest-growing fitness chain operating 1,653 clubs across six countries and serving 4.73 million members as of 2025, where a clear mission-to make fitness accessible to all with memberships from €19.99 a month-meets bold scale and solid results, including €1.215 billion in revenue for FY2023 and plans to open about 100 new clubs annually in 2025-26 on the road to a 3,000-3,500 club footprint by 2030; propelled by tech-driven personalization (a €10 million digital push that lifted app engagement by 40%), heavy reinvestment (≈€30 million yearly in equipment plus €10 million for refurbishments in 2023), social impact (over €500,000 donated in 2023 and a 25% rise in memberships from underserved communities since 2020), environmental targets (zero CO2 for scope 1 and 2 by 2030), and financial leadership (a €40 million share buy-back in 2025 and positive free cash flow), Basic-Fit's values-Be, Accessible, Smart, Inclusive, Committed-aren't slogans but measurable drivers of rapid expansion (173 net new clubs in 2024), inclusion (35% of members from diverse backgrounds in 2023), and a planned franchise platform launch in 2025 to accelerate growth with limited capital outlay.

Basic-Fit N.V. (BFIT.AS) Intro

• Scale and reach: 1,653 clubs across six countries, serving 4.73 million members (2025).
• Financial footprint: reported revenue of €1.215 billion in FY2023.
• Growth trajectory: targeting ~100 new clubs annually in 2025 and 2026, with a long-term network goal of 3,000-3,500 clubs by 2030.

Mission

• Affordability: lower price points to reduce financial barriers.
• Accessibility: clubs in high-density and suburban locations to shorten travel time.
• Habit formation: class offerings, programming and app nudges to increase visit frequency.

Vision

Core Values

• Simplicity - straightforward pricing, uncomplicated club formats, and intuitive digital experiences.
• Affordability - delivering high perceived value while maintaining a low-cost structure.
• Accessibility - broad geographic coverage and flexible hours to lower practical barriers to exercise.
• Innovation - continuous product and tech updates to personalize, scale and optimize member journeys.
• Accountability - measurable outcomes, retention-focused KPIs and data-driven club performance management.
• Community - creating inclusive environments where members feel supported in building habits.

How Technology and Product Strategy Support the Mission

• Member app: personalized workout guidance, class booking and habit nudges-integrated across 1,653 clubs.
• Club tech: modular, standardized layouts and equipment to reduce capex and speed roll-out (~100 openings/year).
• Data analytics: real-time KPIs on frequency, churn and revenue per member to inform localized interventions.

KPIs and Financial Discipline

Basic-Fit N.V. (BFIT.AS) - Overview

• Basic-Fit N.V. believes everyone deserves to be fit and feel great, striving to make fitness accessible to all individuals.
• The company is dedicated to fostering a love for fitness habits among its members, promoting healthier lifestyles across demographic groups.
• By offering low-cost memberships starting from €19.99 per month, Basic-Fit reduces financial barriers to regular exercise.

• To be the leading, most accessible pan-European fitness network where convenience, affordability and quality drive long-term healthy habits.
• To scale accessible fitness through digital tools, 24/7 club access and targeted local programming to reach underserved populations.

• Accessibility - affordable pricing and extended opening hours (including 24/7 operations in key markets such as France, Germany and Spain).
• Quality - continuous investment in equipment and club maintenance to ensure safe, modern facilities for members.
• Inclusivity - programming and community outreach designed to lower participation barriers for all fitness levels.
• Innovation - leveraging digital coaching, on-demand classes and efficiency at scale to improve member experience.
• Value - delivering low-cost membership options while investing in facility quality and service.

• Operational model focuses on high-capacity, low-cost clubs supported by centralized procurement and standardized layouts to keep membership fees low.
• Ongoing capital allocation balances roll-out of new clubs with recurring investments in equipment (~€30m/year) to sustain member satisfaction and retention.
• Targeted programs for beginners and underserved segments have driven measurable membership gains (25% increase since 2020 in those cohorts).

• Specialized programs: tiered offerings for beginners, intermediate and advanced users plus tailored community outreach initiatives.
• Digital integration: app-based scheduling, on-demand classes and remote coaching to complement 24/7 physical access.
• Facility upgrades prioritized by usage data and member feedback to optimize ROI on the annual €30m equipment investment.

Basic-Fit N.V. (BFIT.AS) - Mission Statement

• Universal accessibility: scale high-quality clubs and digital services to reach underserved markets across Europe.
• Affordability: maintain cost-efficient operations to keep membership pricing competitive.
• Experience-first: invest in facility quality, customer service and digital personalization to increase retention.
• Sustainability & responsibility: reduce environmental footprint while supporting local communities and social initiatives.

• Mobile-first approach: the Basic-Fit app delivers personalized workout plans, virtual classes and progress tracking to complement in-club training.
• Personalization: app-driven recommendations and data-driven member journeys aim to boost engagement and average visits per member.
• Facility investment: Basic-Fit invested €10 million in 2023 refurbishing existing clubs to improve equipment, layout and hygiene standards.

• Carbon neutrality goal: target zero CO2 emissions for scope 1 and 2 by 2030, with staged reductions and energy-efficiency investments.
• Community impact: more than €500,000 donated in 2023 to local initiatives, and partnerships to promote inclusive sport and wellbeing.

• Scalable roll-out: combine owned, leased and franchise models to reach the 2030 club target while controlling capital intensity.
• Digital monetization: increase digital penetration and ancillary revenue via premium app features, PT booking and content.
• Operational efficiency: centralized procurement, standardized club formats and energy-saving measures to protect margins.

Basic-Fit N.V. (BFIT.AS) - Vision Statement

• 'Be' - proactive growth: 173 net new clubs opened in 2024, accelerating network scale and market presence.
• 'Accessible' - affordability and reach: low-cost memberships combined with strategically located clubs serving urban and suburban communities.
• 'Smart' - data-driven innovation: €10 million invested in digital initiatives, including a new mobile app that increased user engagement by 40%.
• 'Inclusive' - diversity and belonging: over 2.8 million members with 35% from diverse backgrounds in 2023, reflecting broad social reach.
• 'Committed' - long-term stakeholder alignment: a €40 million share buy-back program announced in 2025 and positive free cash flow projections supporting reinvestment and returns.