Mission Statement, Vision, & Core Values (2026) of Believe S.A.

Born in 2005, Believe S.A. has grown into a global force that now supports over 900,000 artists across more than 50 countries, offering digital distribution, marketing and data analytics that reflect its core commitments to accessibility, innovation and transparency; the company reported revenues of €340 million in 2022 and is pursuing an ambitious vision-targeting a 20% annual revenue growth, forming strategic partnerships with over 2,000 artists, expanding into 30 new countries by 2026, investing roughly €50 million in technology and infrastructure, and driving diversity goals such as 50% women in leadership by 2025-while its core values of customer focus, passion, togetherness, integrity and sustainable development steer every product, partnership and platform decision.

Believe S.A. (BLV.PA) Intro

• Founded: 2005
• Artists hosted (2022): over 900,000
• Geographic footprint: more than 50 countries across Europe, Asia and Latin America
• 2022 revenue: €340 million

• Artist-first distribution and monetization
• Democratize access to global digital platforms
• Provide transparent, scalable services for independents

• Global reach with local expertise in key markets
• Integrate technology and data to anticipate audience demand
• Create sustainable income streams for a diverse creator base

• Artist empowerment - prioritize creator autonomy and fair economics
• Innovation - continuously develop tools, analytics and product features
• Transparency - clear reporting and predictable revenue flows
• Global-local approach - scale internationally while respecting local markets
• Partnership - align incentives with artists and labels for shared growth

• Expand digital marketing and playlisting capabilities to increase streams and royalties for artists.
• Invest in analytics and AI-driven tools to surface growth opportunities and optimize campaign spend.
• Grow presence in high-potential markets (Asia, Latin America) while deepening European market services.
• Develop commercial partnerships with DSPs, labels and local promoters to broaden distribution channels.

Believe S.A. (BLV.PA) - Overview

• Accessibility: Democratize distribution by lowering barriers for independent artists and small labels to publish and monetize music across major streaming platforms and marketplaces.
• Innovation: Invest in proprietary tools, AI-driven analytics and marketing automation to increase discoverability and revenue-per-stream for creators.
• Transparency: Provide clear reporting, royalty accounting and predictable commercial terms to build long-term trust with partners.

• Global reach: Direct presence and partnerships across ~50 countries to optimize local market access and promotion.
• Catalog and clients: Millions of tracks across independent artists, indie labels and regional partners-providing distribution, marketing, rights management and sync services.
• Technology stack: Data platforms for audience analytics, campaign optimization and revenue attribution to help creators make informed decisions.

• Invest consistently in R&D and data science to refine recommendation, monetization and marketing tools that raise artist revenue per stream.
• Expand product accessibility via simplified onboarding, localized support and tiered service offerings to onboard emerging creators worldwide.
• Improve transparency through clearer contract terms, more frequent reporting cadence and technology that traces splits and payouts end-to-end.

Believe S.A. (BLV.PA) Mission Statement

Believe S.A. (BLV.PA) exists to empower independent artists and music creators worldwide by providing end-to-end digital distribution, marketing, data-driven tools and scalable services that maximize artistic reach and commercial potential.

Vision Statement

Believe aims to be a leading digital music company, enabling creators to reach global audiences through innovative technology, strategic partnerships and a commitment to inclusion.

• Target revenue growth: 20% annual CAGR over the next five years
• Strategic network: partnerships with over 2,000 artists globally
• Geographic expansion: entry into 30 new countries by 2026
• Technology investment: approximately €50 million committed to platforms and infrastructure
• Diversity goal: 50% of leadership positions held by women by 2025

Mission Pillars

• Artist-first services: distribution, marketing, rights management, and monetization tools tailored to independent creators
• Data and technology: investing in analytics, machine learning and scalable infrastructure to increase artist discoverability
• Global reach: expanding into new markets to connect local talent with international audiences
• Equity and inclusion: proactive hiring, mentorship and governance policies to meet gender balance and diversity targets

Strategic Targets & Key Metrics

How Progress Is Measured

• Quarterly revenue growth vs. 20% annualized target
• Number of signed and active artist partnerships and their streaming/monetization KPIs
• New market launches and local market penetration metrics
• Capital deployment tracking for the €50M technology program and ROI on platform enhancements
• Governance reports on gender and diversity metrics for leadership positions

For investors and stakeholders seeking more context on ownership, market positioning and investor activity, see: Exploring Believe S.A. Investor Profile: Who's Buying and Why?

Believe S.A. (BLV.PA) - Vision Statement

• Customer Focus: Believe S.A. acts as a consultant-first partner, prioritizing artist and label satisfaction over one-size-fits-all selling.
• Passion: A core cultural driver - teams are incentivized and organized to go the extra mile to amplify artists' creative impact.
• Togetherness: Cross-functional collaboration and win-win partnerships underpin global rollouts, local A&R, and marketing activation.
• Innovation: Investment in proprietary data platforms, machine learning for audience targeting, and product iteration to improve reach and returns.
• Integrity: Transparent reporting, governance, and fair commercial terms with artists and rights holders guide financial interactions.
• Sustainable Development: ESG criteria are embedded in investment and operational decisions to balance growth with social and environmental responsibility.

• Customer Focus - Net Promoter Score and client retention targets: increase retention by 5-8% annually through tailored services, local A&R investments, and transparent royalty accounting.
• Passion - Artist investment funds and creative labs: allocate a portion of operating cash flow to A&R advances and incubators to accelerate breakthrough projects.
• Togetherness - Cross-border team KPIs: measure collaborative success via campaign lift metrics and shared revenue milestones across markets.
• Innovation - Product KPIs: reduce time-to-market for new features by 30% year-over-year; expand machine-learning-driven playlisting and discovery to raise streams per artist.
• Integrity - Financial transparency: publish clear revenue-sharing dashboards and ESG disclosures aligned with existing reporting cadence and stakeholder expectations.
• Sustainable Development - ESG integration: screen acquisitions for environmental and social risks, target reductions in scope 1-2 emissions, and monitor diversity metrics across leadership.

• Revenue CAGR target: mid-to-high teens over a multi-year horizon driven by platform scale and higher-value services.
• Active clients: grow base by 10-15% annually while improving monetization per client.
• Profitability: move toward positive adjusted EBITDA through margin expansion and operational leverage within 24-36 months.
• ESG targets: publish climate-related metrics and diversity goals aligned with industry best practices within 12 months.