Mission Statement, Vision, & Core Values (2026) of Big Yellow Group Plc.

Discover how Big Yellow Group Plc (BYG.L), established in 1998, has built a reputation across the UK as a leading self-storage provider by centering its strategy on a clear mission-"lighten the load for our customers who are going through stressful life changes"-and a forward-looking vision to be "truly people focused: employees, customers, and communities," while embedding sustainability into growth plans that target becoming Net Renewable Energy Positive by 2030 through investments such as rooftop solar panels, customer-first service design, community engagement and operational discipline that underpin its strong financial position and expansion strategy.

Big Yellow Group Plc (BYG.L) - Intro

• Founded: 1998
• Primary market: United Kingdom self-storage
• Customer focus: Personal & business storage; flexible tenures and digital booking

• Store network: c.105 purpose-built stores across the UK (city, suburban and Rail/transport hubs)
• Total lettable space: ~2.8 million sq ft of storage capacity
• Typical unit mix: small lockers to multi-room business units; ancillary services include packaging and removals partnerships

• Mission: To make storing simple, safe and stress-free for customers undergoing life and business transitions.
• Vision: To be the most trusted and accessible self-storage provider in the UK, growing sustainably while delivering strong returns for shareholders.
• Core values: Customer-first service, operational excellence, sustainability, safety & security, community engagement.

• Solar deployment: Rooftop PV installed across multiple stores, delivering several MW of capacity and lowering grid energy demand.
• Energy efficiency: LED lighting, smart HVAC controls and insulation upgrades implemented across the portfolio to reduce consumption per sq ft.
• Carbon ambition: Targets to reduce operational emissions and increase renewable energy share across the estate.

• Customer service: Digital booking, contactless access and flexible tenancy terms to reduce friction during moves or seasonal demand spikes.
• Community support: Local sponsorships, charity partnerships and initiatives to provide storage support for community projects and disaster relief.

• Organic development: Building new stores in underserved urban catchments and densification of existing sites where feasible.
• Selective acquisitions: Buying established stores or portfolios to accelerate footprint and market share.
• Operational improvement: Yield management, ancillary revenue growth and cost control to improve EBITDA and cash returns.

• Transparency: Regular trading updates, annual and interim reports with KPIs covering occupancy, like-for-like rental growth and net promotor scores.
• Engagement: Active IR calendar with presentations, site visits and analyst coverage.

Big Yellow Group Plc (BYG.L) - Overview

• Customer focus: prioritises convenience, security and flexible tenancy to reduce stress during moves, downsizing, bereavement, relocation and other life transitions.
• Service reliability: investments in security, digital access and extended operating hours to ensure customers can access and manage belongings when needed.
• Emotional intelligent positioning: marketing, store experience and customer support framed around empathy and practical help during difficult life events.

• Pricing & flexibility: short-term, rolling tenancies and online booking reduce commitment anxiety for customers experiencing change.
• Physical & digital access: secure CCTV, PIN/biometric entry and customer portals make storage both safe and convenient.
• Network density: a broad store footprint in urban and suburban catchments shortens travel time and lowers logistical stress for customers.
• Brand trust: consistent messaging-"lighten the load"-reinforces emotional reassurance and repeat usage, supporting retention and referral.

Big Yellow Group Plc (BYG.L) - Mission Statement

• People-first focus: prioritising employee wellbeing, customer experience and community engagement across its estate.
• Sustainability embedded: reducing operational carbon, increasing on-site renewable energy and implementing circular-economy measures.
• Resilient value creation: disciplined capital allocation to expand the portfolio, improve occupancy and optimise returns for shareholders.

• Emphasises building strong relationships with employees and customers to drive service, retention and advocacy.
• Commits to community engagement through local charity partnerships, neighbourhood support and responsible development practices.
• Sets explicit environmental ambitions, most notably the target to be Net Renewable Energy Positive by 2030 - meaning the company plans to generate more renewable energy across its estate than it consumes on an annual basis.

• Estate focus: continued investment in asset refurbishment and new store openings to drive occupancy and rental growth.
• Customer metrics: targets to maintain above-market occupancy and improve average rent per unit through digital and product enhancements.
• People metrics: ongoing programmes for training, health & wellbeing, with aims to improve engagement and reduce attrition (measured via engagement surveys and turnover rates).
• Environmental KPIs: installation of rooftop solar, energy-efficiency retrofits and EV charging infrastructure across the estate to support the 2030 renewable target.

Big Yellow Group Plc (BYG.L) - Vision Statement

• Customer Focus: placing the customer at the heart of every decision - from store design and flexible access hours to digital booking and tailored unit sizes.
• Integrity: conducting transparent pricing, fair contracts and accountable reporting across operations and investor communications.
• Community Engagement: supporting local charities, community initiatives and partnerships in the catchment areas of its stores.
• Innovation: adopting digital customer journeys, smart-site technologies and data-driven revenue management to enhance capacity utilisation and customer experience.
• Sustainability: reducing energy intensity, investing in low-carbon infrastructure and embedding circular principles into development and operations.
• Flexibility: offering flexible rental terms, varied unit sizes and ancillary services that adapt to personal and business customer needs.

• Scale and footprint: Big Yellow operates a national portfolio of stores serving urban and suburban catchments across the UK.
• Customer base: the business targets households, SMEs and institutional tenants with a mix of short- and long-term storage needs.
• Asset-led growth: the model combines high-quality store assets with development and select acquisition opportunities to capture urban demand.

• Customer-first operations: deploying omnichannel booking, contactless access and flexible account management to maintain high retention and conversion - contributing to sustained occupancy around the high‑80s % range.
• Integrity in reporting: aligning disclosures to market standards (EPRA metrics, statutory reporting) and providing investors with transparent KPI tracking.
• Community investment: targeted local partnerships and charitable activities in store catchments, backed by employee volunteering and fundraising programmes.
• Innovation pipeline: pilot rollouts of IoT-enabled security, dynamic pricing engines and streamlined move-in processes to reduce operating costs and increase revenue per sq ft.
• Sustainability implementation: retrofitting LED lighting, installing solar PV on suitable roofs, improving thermal performance of buildings and transitioning fleet vehicles to lower-emission options.
• Flexible product offering: modular unit sizes, business storage solutions and ancillary services (packing supplies, insurance) to increase average revenue per customer.

• Transparent performance: published metrics and investor updates that tie operational KPIs to financial outcomes, enabling assessment of progress against the vision.
• Dividend policy and NAV focus: balancing reinvestment for growth with returns to shareholders through a progressive dividend reflective of cash flows and capital allocation priorities.
• Risk management: scenario planning for demand cycles, interest rate environments and regulatory change to protect long-term value.