Mission Statement, Vision, & Core Values (2026) of C&C Group plc.

Discover how C&C Group plc (CCR.L) leverages a heritage of iconic labels-Bulmers, Tennent's and Magners-to pursue its mission of being present at every drinking occasion, while operating as a brand-led drinks distribution platform across the UK and Irish markets; the company ties that ambition to a clear vision of being the pre-eminent platform that delivers stable margins, strong free cash flow and shareholder returns, driven by a robust distribution network, a focus on sustainability and social responsibility, and core values that put quality, respect for people and the planet and bringing joy to life at the center of strategic decisions-read on to see how these elements shape strategy, operations and growth.}

C&C Group plc (CCR.L) - Intro

• Core brands: Bulmers (Irish cider), Magners (international cider), Tennent's (Scottish lager) - each a market leader in its category.
• Geographic focus: UK and Ireland with expanding international exports and licensed partnerships.
• Business model: brand development, manufacturing/packaging, wholesaling and on-trade/off-trade distribution.

• Mission: To be the number one drinks distribution platform in the UK and Ireland by growing leading beer and cider brands while delivering sustainable returns to shareholders.
• Vision: A resilient, brand-driven business that balances premium brand growth with operational efficiency, circularity and community responsibility.
• Strategic priorities: invest behind core brands, optimise route-to-market coverage, develop premium and innovation-driven SKUs, and embed sustainability across the value chain.

• Brand stewardship - long-term marketing and NPD investment behind marquee brands to protect premium positioning and margin.
• Customer centricity - extensive distribution network and commercial support to maximise on-trade and retail availability.
• Sustainability & responsibility - waste reduction, packaging recyclability targets and responsible drinking initiatives.
• Operational excellence - manufacturing efficiency, supply-chain resilience and targeted cost management to protect margins.

• Environmental targets - reducing carbon intensity, improving packaging recyclability and increasing use of recycled materials.
• Social impact - responsible drinking campaigns, community sponsorships (sports and cultural partnerships), and employee welfare initiatives.
• Governance - board oversight of strategy, risk management and remuneration aligned with long‑term shareholder value.

• Brand investment and NPD to capture premiumisation trends in beer and cider.
• Route-to-market optimisation - expanding direct distribution, improving wholesale efficiency and leveraging data-driven commercial execution.
• Selective M&A or licensing to complement existing portfolio and extend geographic reach.
• Cost and capital efficiency - continuous improvement across manufacturing and logistics to protect margin in volatile input-cost environments.

C&C Group plc (CCR.L) Overview

• Mission focus: be present across on‑trade and off‑trade drinking occasions through brand breadth and distribution reach.
• Brand promise: deliver 'remarkable brands and service'-quality product portfolios supported by route‑to‑market capabilities.
• Strategic aim: scale brand‑led distribution, drive margin improvement and grow higher‑margin international and premium segments.

• Brand portfolio management: investing in core brands and premium extensions to increase share of drinking occasions.
• Route‑to‑market scale: national distribution networks, retail & on‑trade partnerships, and export channels to maximise availability.
• Customer service excellence: commercial teams and logistics capabilities to deliver consistent service levels across partners.
• Margin and mix optimisation: price and pack innovation, cost efficiencies and premiumisation to boost profitability.

• Consumer reach: expanding presence in on‑trade as hospitality recovers and growing off‑trade premium sales.
• Financial targets: focus on organic revenue growth, margin expansion (operating margin improvement) and progressive deleveraging of net debt.
• Sustainability & governance: embedding responsible drinking initiatives and ESG practices to protect long‑term brand equity.

C&C Group plc (CCR.L) Mission Statement

• Market leadership via brand strength and scale in on-trade and off-trade channels across Great Britain and Ireland.
• Delivery of stable gross and adjusted EBITDA margins through pricing discipline, portfolio mix and supply-chain efficiency.
• Strong free cash flow conversion to support deleveraging, reinvestment and shareholder returns (dividends and buybacks).
• Consistent shareholder value creation measured by ROIC and earnings per share growth over time.

• Brand portfolio management: invest behind priority global and regional brands to drive premiumisation.
• Route-to-market optimisation: combine direct distribution, agency relationships and third-party logistics to maximise coverage and margin.
• Cost efficiency & supply-chain resilience: scale sourcing, packaging and manufacturing efficiencies to protect margins.
• Capital allocation discipline: prioritise debt reduction, organic investment and shareholder returns consistent with cash generation.

C&C Group plc (CCR.L) - Vision Statement

• Respecting people and the planet: reducing environmental impact while supporting employees, suppliers and communities.
• Quality at the core: consistent product and service standards across brands and markets.
• Bringing joy to life: enhancing consumer experiences and growing premium, on-trade and retail footprint.

• Respecting people and the planet - investments in energy efficiency, packaging recycling rates, supplier code of conduct, and community support programs; procurement and supplier audits target 100% compliance on key standards.
• Quality at the core - centralised quality assurance, SKU rationalisation to focus on high-margin premium lines, and capital expenditure in brewing and bottling to reduce defects and improve shelf life.
• Bringing joy to life - marketing ROI focused on premiumisation, on-trade partnerships, and innovations in flavored ciders and RTD (ready-to-drink) formats to meet changing consumer tastes.