Mission Statement, Vision, & Core Values (2026) of Genus plc.

Step into the world of Genus plc - a global animal genetics powerhouse operating in over 70 countries and driven by a refreshed fiscal 2024 compass of mission, vision and core values that aim to "pioneer animal genetic improvement to sustainably nourish the world"; backed by tangible commitment to innovation with R&D spend of around £14 million in 2023 and investments exceeding £20 million annually, Genus is targeting a 15% reduction in carbon footprint by 2025 while advancing breakthrough solutions like the PRRS Resistant Pig (FDA approval expected in fiscal 2025) - all underpinned by core values to "Collaborate as one team," "Create value for customers," "Innovate with purpose," and "Never stop improving," which together shape strategy, partnerships with farmers worldwide, and the company's role in sustainable food production

Genus plc (GNS.L) Intro

• Primary focus: pig and cattle genetics (breeding stock, AI, genomic services)
• Global reach: operations in 70+ countries across Europe, the Americas, Asia and Oceania
• Public listing: London Stock Exchange, ticker GNS.L

• Mission: To sustainably nourish the world by improving the genetics of farmed animals so farmers can produce more with less.
• Vision (refreshed FY2024): To be the trusted global leader in animal genetics, delivering measurable sustainability and productivity gains for every customer.
• How it guides strategy: Genetic R&D, market expansion in high-growth protein markets, and digital/AI-enabled herd management are prioritized to translate genetic gain into farmer returns and lower environmental footprint.

• Science-led innovation - investments in rigorous R&D and genomics to deliver validated performance improvement.
• Customer partnership - aligning breeding objectives with farmer economics and supply-chain sustainability targets.
• Integrity & animal welfare - breeding decisions and on-farm programs that prioritize welfare outcomes alongside productivity.
• Sustainability & impact - quantified reductions in emissions and resource use per unit of output through genetic gain.
• Collaboration & inclusion - cross-border teams and local partnerships to scale solutions responsibly.

• Genetic gain: improvements targeted at feed conversion, litter size, resilience and milk yield to deliver per-animal productivity gains that reduce resource use per kg of product.
• Sustainability alignment: corporate KPIs tied to emissions intensity and resource efficiency, with the FY2024 vision explicitly referencing sustainability outcomes.
• Commercial impact: deployment of genetics and reproductive services through direct farmer programs and commercial supply partners to scale measurable on-farm benefits.

• R&D prioritization is driven by traits that deliver farmer ROI and environmental benefits (e.g., feed efficiency, disease resilience).
• Market expansion decisions weigh local productivity needs, regulatory environment and potential to measurably improve supply-chain sustainability.
• Partnerships and licensing strategies are evaluated on their ability to scale genetic improvement while preserving animal welfare standards.

Genus plc (GNS.L) - Overview

• Mission focus: advance livestock genetics for global food security and sustainability.
• Geographic reach: operations and partnerships in over 70 countries.
• R&D commitment: invests over £20 million annually in research and development.
• Sustainability target: reduce carbon footprint of animal production by 15% by 2025.
• Product pipeline highlight: PRRS Resistant Pig expected FDA approval in fiscal year 2025.

• Genetic solutions to increase feed efficiency, disease resistance and lifetime productivity of breeding stock.
• Commercial deployment through global breeding, multiplication and AI/biotech channels to scale impact.
• Partnerships with farmers and integrators to translate genetic gains into reduced emissions and improved yields.

Genus plc (GNS.L) Mission Statement

• Mission focus: genetic improvement, disease resistance, productivity gain and sustainability.
• Core outcomes targeted: higher feed conversion, lower disease losses, reduced environmental footprint.
• Operational reach: breeding programs, commercialization of elite genetics, and genomic solutions across >70 countries.

• Reduce the carbon footprint of animal production by 15% by 2025 through genetic gains and efficiency improvements.
• Advance animal health and welfare via technologies such as the PRRS Resistant Pig and precision genomics.
• Scale impact globally via operations in over 70 countries and a diverse customer base spanning commercial farmers, integrators and genetics distributors.
• Drive R&D-led growth to meet rising demand for environmentally responsible food production and sustainable protein supply.

• Product pipeline: prioritizes traits that lower greenhouse gas intensity per kg of protein and reduce disease-related losses.
• Commercial models: licensing elite genetics, delivering performance data and service to customers to demonstrate sustainability and economic return.
• Partnerships: collaborations with academic, industry and farmer partners to scale genetic solutions and measure environmental impact.

Genus plc (GNS.L) - Vision Statement

• Collaborate as one team - fostering unity, inclusion and cross-functional support so employees grow professionally and personally while delivering integrated solutions to customers.
• Create value for customers - engaging proactively with producers and partners to identify challenges, co-develop solutions and build trust that translates into improved herd/flock performance and profitability.
• Innovate with purpose - committing R&D, data science and breeding expertise to accelerate genetic progress through curiosity-driven, problem-focused innovation.
• Never stop improving - driving measurable outcomes, rigorous accountability and continuous adaptation to meet evolving market and environmental needs.

• Cross-functional collaboration: integrated commercial, genetic and on-farm teams sharing data and protocols across markets to scale best practices.
• Customer value delivery: targeted product and service rollouts informed by on-farm performance metrics and customer feedback loops.
• Purposeful innovation: prioritization of genomic tools, gene-marker panels and precision breeding that directly tie to production, welfare and environmental KPIs.
• Continuous improvement: routine performance reviews tied to measurable targets (product uptake, genetic gain, sustainability outcomes).

• Strategy alignment: values guide capital allocation to breeding programs and precision livestock solutions that deliver measurable ROI for customers and shareholders.
• Performance metrics: product adoption rates, on-farm productivity gains, customer retention and R&D pipeline milestones are explicitly tied to 'Never stop improving.'
• Sustainability integration: 'Innovate with purpose' directs innovation toward traits and technologies that reduce emissions intensity and improve animal welfare.

• Customers - clearer value propositions, accelerated genetic gains, and closer support from multi-disciplinary teams.
• Employees - unified culture emphasizing collaboration, skills development and measurable contributions to sustainability goals.
• Investors - a strategy that ties innovation and operational discipline to growth, underpinned by FY2024-refreshed values and corresponding KPIs.