Mission Statement, Vision, & Core Values (2026) of NN Group N.V.

From a company founded in 1845 to a modern financial services group serving approximately 19 million customers across 10 countries, NN Group N.V. (NN.AS) combines a storied past with contemporary reach-16,000 employees deliver pensions, insurance, banking and investments through brands like Nationale‑Nederlanden, NN, ABN AMRO Insurance, Movir, AZL, BeFrank, OHRA and Woonnu-guided by a mission to help people care for what matters most, a vision to tackle today's obstacles for a brighter future, and the core values of care, clear, commit that shape customer engagement, talent development and sustainability initiatives aimed at reducing greenhouse gas emissions and investing in climate solutions, inviting you to explore how these concrete figures and principles translate into real-world impact.

NN Group N.V. (NN.AS) Intro

• Headquarters: The Hague, Netherlands
• Founded: 1845
• Operating footprint: 10 countries
• Customers: ~19 million
• Employees: ~16,000

• Deliver financial security and peace of mind across life stages by offering integrated insurance, pension and investment solutions.
• Put customers at the center through tailored propositions and active engagement.

• Be the trusted partner for lifetime financial wellbeing in core markets.
• Focus areas: customer engagement, talent development, and societal contribution.

• Customer focus - designing solutions around real-life needs.
• Integrity - transparent conduct and reliable delivery.
• Entrepreneurship - innovation and agility within a large insurer.
• Collaboration - cross-brand and cross-border teamwork to scale impact.

• Committed to reducing greenhouse gas emissions across operations and investments.
• Targets include scaling investments in climate solutions and steering portfolios toward lower-carbon outcomes.
• Emphasis on responsible investing and integrating ESG considerations into underwriting and asset management.

• Customers: improve engagement, digital service and tailored retirement solutions.
• Employees: invest in talent development and inclusive workplace culture for ~16,000 staff.
• Society & regulators: deliver stable pension and insurance provision while meeting sustainability goals.

NN Group N.V. (NN.AS) Overview

• NN Group N.V. (NN.AS) mission is to help people care for what matters most to them, reflecting a deep commitment to customer well‑being.
• This mission underscores the company's dedication to providing comprehensive financial services that address the diverse needs of its customers.
• The focus on "care" highlights the importance of empathy and understanding in all customer interactions.
• By centering its mission on customer care, NN Group aims to build long‑term relationships based on trust and mutual respect.
• The mission statement has remained consistent over time, reinforcing the company's unwavering commitment to its customers.
• In practice, the mission translates into personalized financial solutions and proactive support to help customers achieve their financial goals.

• To be the trusted partner for retirement, insurance and investments across the countries NN serves, combining sustainable performance with customer‑centric products.
• Emphasis on digital accessibility and simplified customer journeys while maintaining high standards of human advice and empathy.
• Integration of sustainability and ESG considerations into product design, investment strategies and corporate decision‑making.

• Customer focus - putting customer needs and outcomes at the center of product and service design.
• Integrity - transparent, fair conduct and high ethical standards in all interactions.
• Collaboration - working across teams and regions to deliver holistic solutions.
• Responsibility - long‑term stewardship of capital, risks and societal impact.
• Innovation - leveraging data, digital channels and new propositions to improve customer outcomes.

• Product design: tailored retirement and protection products with modular options and advisory support to match life stages.
• Customer service: omnichannel servicing including digital portals, chat and local advisory teams focused on empathy and outcomes measurement.
• Sustainability: integration of ESG criteria into investment processes and product offers (green bonds, socially responsible funds).
• Risk & capital management: strong focus on solvency and long‑term robustness to secure policyholder promises.

• Personalized advice: advisory platforms and local consultants used to tailor pension top‑ups and protection plans based on customer life events.
• Proactive engagement: outreach programs for retirees and policyholders facing financial shocks to offer solutions and prevent lapses.
• Product sustainability: launch of investment funds and insurance products incorporating climate and social objectives consistent with fiduciary duty.

NN Group N.V. (NN.AS) - Mission Statement

• Core mission focus: financial protection, retirement security and long-term investment returns for retail and institutional clients.
• Operational priorities: solvency strength, cost discipline, digital transformation and customer-centric product development.
• Stakeholder balance: sustainable returns for shareholders while managing social and environmental impact for clients and communities.

• Forward-looking: prioritises solutions that address demographic change (ageing populations), low interest rate environments and climate-related risks.
• Proactive approach: invests in digital platforms and analytics to improve client outcomes and operational efficiency.
• Societal emphasis: aligns product offering and investment policy with broader community and environmental wellbeing.

• Capital allocation: prioritize predictable dividends, share buybacks when capital excess is present, and reinvestment into digital and ESG initiatives.
• Product strategy: shift toward defined contribution pensions, flexible annuities and wealth management solutions that match demographic needs.
• Sustainability: integrate ESG into underwriting and investments; commit to net-zero financed emissions by 2050 and set interim targets for high-emitting sectors.
• Technology & efficiency: target operational cost savings through automation, straight-through processing and cloud adoption to protect margins in low-rate environments.

• Investment in technology: annual digital transformation capex and IT spend increased to support omni-channel servicing, representing a material portion of operating expenses (multi‑year programs typically in the low hundreds of millions EUR across the group).
• Sustainable investments ramp-up: NN has been expanding green bonds, renewable infrastructure and sustainable real estate allocations within its roughly EUR 280-300bn AUM to align portfolios with the vision.
• Capital return framework: excess capital returned via dividends and buybacks when solvency and strategic investment needs are met; historical buybacks and dividend yields reflected as part of payout policy (dividend per share and total shareholder return monitored annually).

• Board oversight: ESG, risk and remuneration committees tie executive incentives to long-term outcomes consistent with the mission.
• Employee engagement: training, ethical selling and customer-first culture programs aim to embed mission delivery across ~14,000 employees (approx. group headcount range).
• Transparency: regular reporting on progress against financial, social and environmental targets through annual and sustainability reports.

NN Group N.V. (NN.AS) - Vision Statement

• Care - empowering colleagues and customers: NN's "Care" value emphasises enabling people to be their best, treating colleagues and clients with respect, and managing products and investments with social and environmental responsibility in mind.
• Clear - transparent communication and accessibility: "Clear" requires proactive, honest communication across channels, simplifying customer journeys and making governance and disclosures accessible to stakeholders.
• Commit - integrity and long-term responsibility: "Commit" mandates acting with integrity, embedding long-term thinking into underwriting, investment and capital allocation decisions to safeguard solvency and intergenerational fairness.

• How values drive measurable outcomes: NN ties 'Care' to NPS and customer retention targets, 'Clear' to complaint and regulatory metrics, and 'Commit' to capital discipline and sustainable investment targets (e.g., increase in green investments and decarbonisation commitments in the investment portfolio).
• Governance alignment: Board and executive objectives reference these values; risk appetite statements and sustainability reporting map initiatives back to Care/Clear/Commit.