Mission Statement, Vision, & Core Values (2026) of NOS, S.G.P.S., S.A.

From its founding in 2013 NOS, S.G.P.S., S.A. has grown into a leading Portuguese telecommunications and media company, delivering a full suite of services-fixed and mobile telephony, broadband internet, and television-that shape daily life and commerce across Portugal; guided by a mission to marry innovation, customer satisfaction, and sustainable practices with rigorous corporate governance, NOS pairs strategic investments in network infrastructure with a bold vision to drive national digital transformation-evidenced by expansion of its 5G footprint to cover over 99% of Portugal's population-while core values like customer centricity, integrity, collaboration and sustainability steer product development, stakeholder value and community impact.

NOS, S.G.P.S., S.A. (NOS.LS) - Intro

• Founded: 2013 (corporate consolidation of legacy telecom and media assets)
• Headquarters: Portugal
• Business segments: Fixed telecommunications, Mobile, Pay TV & Content, Media & Advertising
• Strategic focus: Network investment, service bundling, content rights, convergence

• Deliver seamless, high-quality connectivity and entertainment to households and businesses across Portugal.
• Innovate in network capabilities, digital services, and content delivery to improve user experience and enable business transformation.
• Operate with strong corporate governance and stakeholder transparency.

• Be the Portuguese leader in convergent digital services: seamless connectivity, compelling content, and trusted customer relationships.
• Shape Portugal's digital future by investing in full-fiber and 5G infrastructure, digital platforms, and sustainable technologies.
• Create long-term shareholder and societal value by balancing commercial performance with environmental and social responsibility.

• Customer Centricity - prioritize reliability, service quality, and responsive support across all touchpoints.
• Innovation - continuous investment in network upgrades (fiber roll-out, 5G) and digital products to meet evolving demand.
• Integrity & Governance - transparent reporting, compliance with regulatory frameworks, and strong board oversight.
• Sustainability - reduce environmental footprint through efficient operations and renewable energy use in network sites.
• Collaboration - partnering with content producers, tech vendors, and local communities to expand service reach and relevance.

• Network modernisation: ongoing full-fiber deployment and 5G rollout to support higher ARPU services and B2B solutions.
• Content & TV: securing exclusive sports and entertainment rights to strengthen pay-TV monetization and customer retention.
• Digital platforms: expanding OTT offerings, convergent billing, and managed services for SMEs and corporations.
• Efficiency & margin management: focus on EBITDA growth via product mix, churn reduction, and cost optimisation.

• Adherence to corporate governance codes and transparent financial disclosures.
• Commitment to ESG targets: emissions reductions in network operations, energy efficiency programs, and responsible supply-chain practices.
• Engagement with regulators and stakeholders to ensure fair competition and consumer protection.

NOS, S.G.P.S., S.A. - Overview

NOS, S.G.P.S., S.A. (NOS.LS) is Portugal's leading integrated telecommunications, media and entertainment operator, founded from the merger of TVCabo, Optimus and ZON assets; it positions technology, customer-centric services and sustainability at the center of its strategy.

Mission Statement

NOS is dedicated to providing innovative telecommunications and media services that enhance the quality of life for customers and create value for stakeholders. The mission emphasizes:

• Leveraging cutting‑edge technology to deliver high‑quality connectivity, content and digital services.
• Customer‑centricity through personalized services, seamless experiences and efficient solutions that exceed expectations.
• Embedding sustainability and social responsibility to reduce environmental impact and contribute to communities.
• Driving societal transformation via digital advancement, promoting inclusion, education and digital literacy.

How the Mission Translates into Strategic Priorities

• Network investment: continuous rollout of fibre and 5G to increase speed, resilience and national coverage.
• Content & platforms: exclusive media, OTT and interactive services to deepen engagement and ARPU.
• Customer experience: CRM, data analytics and personalization for retention and upsell.
• Sustainability: energy efficiency, circular economy for devices and social programs for digital inclusion.

Key Performance and Real‑World Metrics (selected, latest available periods)

Core Values

• Innovation - continuous R&D, platform evolution and new service models (IoT, cloud, edge).
• Customer Focus - simple propositions, quick resolution, loyalty and lifetime value orientation.
• Integrity & Governance - transparency in reporting, regulatory compliance and stakeholder engagement.
• Sustainability - carbon reduction targets, energy efficiency in networks and device circularity.
• Collaboration - partnerships with content creators, technology vendors and public sector initiatives.

Concrete Initiatives Aligned with Mission & Values

• 5G commercial rollouts and densification projects to enable low‑latency services for consumers and enterprises.
• Fibre expansion programs to reach rural and suburban households, increasing national digital inclusion.
• Green network programs: migrating to more energy‑efficient equipment and sourcing renewable electricity.
• Content investments: proprietary and exclusive sports/entertainment packages to raise ARPU and reduce churn.
• Community programs: digital skills training and subsidized connectivity for vulnerable groups.

For historical context, ownership structure and details on how NOS operates and monetizes services, see: NOS, S.G.P.S., S.A.: History, Ownership, Mission, How It Works & Makes Money

NOS, S.G.P.S., S.A. (NOS.LS) - Mission Statement

NOS envisions being the primary driver of Portugal's societal transformation, ensuring universal and extraordinary connectivity. This mission positions the company as a catalyst for nationwide digital inclusion, infrastructure modernization, and sustained innovation in telecommunications and media.

• Purpose: Deliver reliable, high-performance connectivity and digital services that enable social and economic progress across Portugal.
• Scope: Fixed and mobile broadband, pay-TV, content platforms, enterprise solutions, and infrastructure investments.
• Target outcomes: Universal access, superior customer experience, and measurable contributions to national digital resilience.

NOS's mission is operationalized through strategic investments in network rollout, service diversification, and technology adoption. Key operational pillars include network coverage expansion, 5G deployment, customer experience improvements, and sustainable capital allocation focused on long-term impact.

Vision Statement

NOS envisions being the primary driver of Portugal's societal transformation, ensuring universal and extraordinary connectivity. The vision highlights an ambition to lead Portugal's digital evolution through infrastructure development, innovative services, and broad societal impact.

• Long-term ambition: Lead national digital transformation by providing infrastructure and platforms that enable economic productivity and social inclusion.
• Innovation focus: Invest in next-generation networks (5G, fiber-to-the-home), edge computing, and digital services to create new opportunities for businesses and citizens.
• Societal role: Facilitate digital literacy, remote education, telemedicine, smart cities, and other public-interest applications of connectivity.

Over time, NOS's vision has been refined to reflect a more ambitious role in Portugal's transition to a digitally enabled society. The company's forward-looking approach emphasizes long-term impact and continuous innovation, aligning mission and vision around enabling technology as a public good.

Examples of strategic actions aligning mission and vision:

• 5G rollout: Coverage expansion to over 99% of the population supports mobile broadband, IoT, and low-latency services for industry and consumers.
• Fiber expansion: Continued FTTH deployments to raise fixed broadband speeds and reliability for households and businesses.
• Content and platforms: Investment in local and regional content, bundling services to increase digital engagement and platform stickiness.
• Sustainability and social programs: Initiatives to close digital divide gaps through subsidized connectivity and digital skills training.

For investor-oriented context and profile details, see: Exploring NOS, S.G.P.S., S.A. Investor Profile: Who's Buying and Why?

NOS, S.G.P.S., S.A. (NOS.LS) - Vision Statement

• Deliver ubiquitous, high-quality digital experiences across mobile, fixed broadband, TV and cloud services.
• Lead Portugal's transition to a low-carbon digital economy through energy efficiency, network decarbonization and circularity.
• Be the preferred partner for Portuguese businesses pursuing digital transformation and resilience.
• Create superior shareholder returns by combining operational excellence with disciplined capital allocation.

• Customer Centricity: Prioritizing customer needs through enhanced NPS targets, personalized bundles and service-level agreements. NOS serves an estimated ~3.6 million mobile subscribers, ~1.2 million fixed broadband households and ~1.3 million TV customers (FY 2023, approximate operational scale).
• Innovation: Sustained R&D and network investment - continued roll-out of fibre-to-the-home and 5G coverage expansion, with capital expenditures representing a significant portion of annual investment (CapEx intensity historically in the range of double-digit percent of revenue).
• Sustainability: Commitment to reduce Scope 1 & 2 emissions and to increase renewable electricity use. Targets include progressive reductions in energy intensity per TB of data carried and circular-economy measures for customer-premises equipment.
• Integrity: Transparent reporting, compliance frameworks and ethical procurement standards embedded into governance and supplier audits.
• Collaboration: Cross-functional teams, strategic partnerships with local institutions and ecosystem play for digital skills, inclusion and regional development.

• Customer Centricity: Targeted churn reduction programs, digital-first support channels, and segmented offerings to lift ARPU while improving NPS.
• Innovation: Dedicated R&D and partnerships with universities and startups; pilots for edge computing and private 5G for enterprise clients.
• Sustainability: Energy-efficiency upgrades in data centres, progressive procurement of renewables and circular returns programs for devices.
• Integrity: Strengthened disclosures, anti-corruption controls and alignment with EU regulatory frameworks for telecom governance.
• Collaboration: Local employment initiatives, training programs to boost digital skills, and supplier development schemes to reinforce the value chain.