Mission Statement, Vision, & Core Values (2026) of Old Mutual Limited.

Step into the world of Old Mutual Limited - a pan-African financial powerhouse operating across 14 countries and serving millions with insurance, asset management, banking and investment solutions, backed by a workforce of over 30,000 employees and a demonstrated commitment to talent through R241.9 million invested in learning and development in 2024; recent performance headlines include a robust 14% increase in adjusted headline earnings for 2024 while the group channels sustainability into action via R178.6 billion in green economy investments and a 22% reduction in operational carbon emissions since 2019, all guided by a mission to help customers sustain, grow and protect their prosperity, a vision to be the most trusted lifetime partner, and core values of integrity, customer-centricity, innovation, collaboration, accountability and inclusion as it pivots toward digital transformation with plans for a fully digital OM Bank by 2025.

Old Mutual Limited (OMU.L) - Intro

• Geographic footprint: ~14 African markets (notably South Africa, Kenya, Nigeria, Ghana, Zimbabwe).
• Workforce: >30,000 employees (global headcount).
• Core services: life insurance, general insurance, asset management, retail & commercial banking, pensions and investment solutions.

• Mission: Deliver enduring financial security and improved livelihoods for customers across Africa through accessible, trusted financial products and services.
• Vision: Be the leading pan‑African financial services group, digitally enabled and sustainably financed, empowering customers to achieve lifetime financial well‑being.
• Core values:
  • Customer centricity - products and experiences designed around customer needs and outcomes.
  • Integrity & accountability - transparent governance, strong compliance and ethical conduct.
  • Innovation & digital enablement - scaling digital platforms and data-driven solutions (OM Bank, digital insurance journeys).
  • Inclusion & diversity - broad market reach across income segments and inclusive employment practices.
  • Sustainability & stewardship - active management of green investments and carbon reduction commitments.

• Operational performance - 14% growth in adjusted headline earnings in 2024 indicates profitable execution of core businesses.
• Human capital - investment of R241.9 million in learning and development in 2024 reflects emphasis on capability building across >30,000 staff.
• Sustainability finance - R178.6 billion managed in green economy investments demonstrates scale in sustainable assets.
• Environmental progress - 22% reduction in operational carbon emissions since 2019 signals corporate decarbonisation efforts.
• Digital transformation - commitment to launch OM Bank (fully digital retail bank integrating transactional, savings and insurance features) by 2025 to drive customer acquisition and cross‑sell.

Old Mutual Limited (OMU.L) - Overview

Old Mutual Limited (OMU.L) anchors its strategy and operations on a clear mission: to help customers sustain, grow, and protect their prosperity. This customer-centric mission frames product development, distribution, capital allocation and brand positioning across life insurance, savings, asset management, banking and lending services. The company's push into integrated banking and wealth platforms - including the development of OM Bank - reflects the strategic use of the mission to broaden customer engagement and provide end-to-end financial solutions.

• Mission focus: sustain customers' financial footing, support growth through savings and investment, and protect against risk via insurance and risk pooling.
• Customer segments: mass-affluent and wealth clients, middle-income households, corporate and institutional investors.
• Product mix guided by mission: life insurance, pensions, investments, savings, short-term credit, and retail banking solutions.

The mission statement drives measurable outcomes and investment priorities - from product cross-sell and digital distribution to capital and solvency management - with the explicit aim of improving clients' long-term financial resilience and prosperity.

Old Mutual's vision and core values translate the mission into behaviours and strategic choices.

• Vision: to be the trusted financial partner that enables shared prosperity across the markets it serves.
• Core value - Customer first: align products and advice to client life stages and prosperity goals.
• Core value - Integrity and stewardship: prudent risk management, transparent governance and long-term thinking.
• Core value - Innovation and accessibility: digital platforms, OM Bank integration and distribution partnerships to broaden financial inclusion.
• Core value - Performance and accountability: trackable KPIs on persistency, claims experience, investment returns and expense efficiency.

Key strategic metrics and initiatives aligned to the mission:

• Cross-sell ratio targets: increasing average products per customer via integrated banking and wealth propositions.
• Digital adoption: accelerating customer self-service and advice platforms to improve persistency and lower acquisition costs.
• Claims and protection outcomes: maintain high claims-paying ratios and customer satisfaction scores to preserve trust.
• Capital allocation: prioritize earnings-accretive growth in savings and asset management while maintaining regulatory capital buffers.

For a detailed institutional history and context around Old Mutual's evolution, mission and ownership structure, see: Old Mutual Limited: History, Ownership, Mission, How It Works & Makes Money

Old Mutual Limited (OMU.L) - Mission Statement

Old Mutual Limited's vision is to be our customers' most trusted lifetime partner, passionate about helping them achieve their financial goals. That vision drives the company's strategic positioning across personal insurance, investment management, savings and banking, and shapes product development, distribution and customer engagement.

• 'Most trusted' underscores a sustained emphasis on trust and relationship longevity with clients across life stages.
• 'Lifetime partner' signals multi-generational product lifecycles and integrated service delivery from accumulation to retirement and legacy planning.
• 'Passionate about helping them achieve their financial goals' commits the firm to proactive advice, measurable outcomes and accessible financial solutions.

Strategic initiatives illustrating this vision include the expansion of OM Bank capabilities to deliver end-to-end financial services, targeted wealth-management propositions, and partnerships to widen distribution across Africa.

• Capital strength: Solvency and regulatory capital metrics are managed to preserve underwriting capability and support life-insurance liabilities.
• Customer outcomes: Investment in digital platforms and advice channels aims to increase engagement, reduce lapse rates and improve persistency.
• Sustainability & ESG: Responsible-investment integration across AUM and underwriting frameworks, with reporting aligned to evolving disclosure standards.

Operational priorities that tie vision to measurable performance include customer retention targets, net promoter score improvement, product cross-sell ratios, and efficiency measures to lower cost-to-income metrics while preserving service levels.

For a deeper financial-readout and investor-focused breakdown of Old Mutual Limited's financial health and implications for shareholders, see: Breaking Down Old Mutual Limited Financial Health: Key Insights for Investors

Old Mutual Limited (OMU.L) - Vision Statement

• Commitment to ethical conduct across operations, governance and client interactions; board-level ethics oversight and a cross-functional compliance function.
• Financial discipline reflected in conservative capital management - targeting a solvency ratio above regulatory minima and maintaining strong liquidity buffers.

• Customer-first decision-making: product design, pricing and distribution are tested against customer outcomes metrics (Net Promoter Score, lapse rates, claims satisfaction).
• Retail and SME focus: prioritising affordability and access to core life, savings and investment solutions.

• Digital transformation: accelerating mobile and online channels to reduce processing times (target reductions of 30-50% in selected processes) and lower operating cost per policy.
• Data-driven underwriting and personalised propositions through advanced analytics and AI pilots.

• Cross-business synergies between life insurance, asset management and banking franchises to offer bundled solutions and broader distribution reach.
• Strategic partnerships with fintechs and distribution partners to extend market access.

• Clear performance ownership: business heads held to KPIs tied to customer outcomes, capital efficiency and ESG metrics.
• Transparent reporting cadence with quarterly updates, audited annual statements and disclosures aligned to regulatory and investor expectations.

• Workforce diversity goals with measurable targets for gender representation in senior roles and inclusive hiring practices.
• Programs to promote financial inclusion for underserved segments through tailored products and community initiatives.

• Integrity: enhanced controls and mandatory ethics training for 100% of employees annually.
• Customer-centricity: target a top-quartile NPS within three years and reduce customer complaints by 40%.
• Innovation: allocate a defined percentage of operating budget (e.g., 5-7%) to digital projects and scale successful pilots.
• Collaboration: increase cross-sell penetration by 20% through integrated propositions across business lines.
• Accountability: link executive compensation to ESG and customer outcomes as well as financial KPIs.
• Diversity & inclusion: achieve gender balance targets in senior management and broaden recruitment from diverse talent pools.