Mission Statement, Vision, & Core Values (2026) of Orient Cement Limited.

Born out of the CK Birla Group's industrial legacy, Orient Cement Limited has punched above its weight since its inception in 2012, building a footprint across Telangana, Karnataka and Maharashtra with a clinker capacity of 5.6 MTPA and a cement capacity of 8.5 MTPA; guided by a mission and vision to "build sustainably", the company blends ambitions for profitable long‑term structures with measurable commitments to safety, environmental stewardship and stakeholder value-ambitions now poised for acceleration after its strategic acquisition by Ambuja Cements (Adani Group) in October 2024, as Orient doubles down on operational efficiency, community engagement and its core values of foresight, persistence, focused choices, empowerment-with-controls and respect for diversity to become a preferred partner in nation‑building.

Orient Cement Limited (ORIENTCEM.NS) - Intro

• Founded: 2012
• Parent (historical): CK Birla Group
• Acquirer (Oct 2024): Ambuja Cements (Adani Group)
• Brand: Birla A1 Premium Cement

• Deliver high-quality cement and construction solutions that enable sustainable infrastructure growth across India.
• Create long-term value for stakeholders through operational excellence, safety, and ethical governance.

• To be a leading, sustainable cement company admired for innovation, low-carbon operations, and community impact-scaling responsibly across markets served.

• Quality: Consistent product performance and customer focus.
• Safety & People First: Commitment to employee and community safety.
• Sustainability: Resource efficiency, emissions reduction, and responsible environmental stewardship.
• Integrity: Transparent governance and ethical business conduct.
• Continuous Improvement: Operational excellence and technology adoption.

• Raise operational efficiency across plants to improve cost per ton and margin resilience.
• Adopt sustainable manufacturing-clinker substitution, waste heat recovery, and alternative fuel use-to lower CO2 intensity.
• Expand market reach in southern and western India leveraging existing capacities (5.6 MTPA clinker, 8.5 MTPA cement).
• Strengthen logistics and distribution network to optimize delivered cost and service levels.
• Deepen stakeholder engagement: customers, dealers, employees and local communities.

• Integration potential: synergies in procurement, logistics, and distribution that can reduce costs and enhance margins.
• Access to larger capital and technical resources for capacity optimization and decarbonization projects.
• Accelerated market development via combined brand and channel strategies.
• Opportunities for faster roll-out of sustainability technologies across Orient's plants.

• Capacity utilization (cement & clinker)
• Specific CO2 emissions (kg CO2/ton cement)
• Alternative fuel and raw material substitution rates
• Reduction in logistics cost per ton
• EBITDA margin and free cash flow conversion

Orient Cement Limited (ORIENTCEM.NS) - Overview

• Build sustainably: pursue durable assets and projects that generate profitable, long-term returns while minimizing environmental impact.
• Foster careers and relationships: invest in employee development, nurture supplier and customer partnerships, and engage communities for shared progress.
• Create safe, sustainable ecosystems: adopt practices that lower environmental footprint and ensure legacy value for future generations.
• Preferred partner in progress: move beyond transactional ties to become a chosen collaborator for industry and social stakeholders.
• Consistent value addition: ensure every strategic and operational decision contributes measurable, enduring value.
• Holistic business approach: integrate economic performance with social responsibility and environmental stewardship.

• Scale responsible capacity additions aligned with demand and decarbonization goals.
• Prioritize operational excellence to enhance margins while reducing resource intensity (energy, water, raw materials).
• Embed stakeholder-centric governance to strengthen social licence to operate and long-term license for growth.

• Operational efficiency: reduce energy and logistics intensity to protect margins and lower emissions.
• Product and market mix: increase blended cement and speciality products to add value per tonne.
• Stakeholder investment: skills development, safety programs and community projects to secure long-term social licence.
• Decarbonisation pathways: alternative fuels, increased use of SCMs (slag, fly ash) and clinker substitution to meet sustainability goals.

• Volume growth vs. capacity expansion - measures constructive scaling.
• EBITDA per tonne and net margin - shows consistent value addition.
• Reduction in CO2 intensity and specific energy consumption - tracks environmental stewardship.
• Employee retention, safety (LTIFR) and CSR outreach metrics - demonstrate social impact.

Orient Cement Limited (ORIENTCEM.NS) - Mission Statement

• Deliver consistent value-addition across all business decisions, maximizing shareholder returns while balancing social and environmental responsibilities.
• Be a trusted partner in development-preferred by customers, suppliers, employees and communities for collaborative, long-term progress rather than short-term transactions.
• Embed sustainability at the core-reducing environmental impact, improving resource efficiency, and investing in community well-being to leave a legacy of lasting value.
• Maintain uncompromising standards of safety, governance and ethical conduct across plants, supply chains and corporate activities.
• Continuously innovate operational processes and product offerings to enhance quality, reduce carbon intensity and strengthen resilience against market cycles.

• Operational excellence programs to improve plant efficiency and reduce specific energy consumption and clinker factor.
• Investment in alternative fuels and raw materials to lower carbon intensity and landfill dependence.
• Strict HSE systems-safety training, incident reporting and preventive maintenance-to sustain low LTIFR.
• Community development initiatives targeted at education, healthcare, skill-building and water management in plant catchment areas.
• Transparent governance and stakeholder reporting to align corporate actions with long-term value creation for investors and communities.

Orient Cement Limited (ORIENTCEM.NS) - Vision Statement

• Foresight amidst pessimism - continuous market scanning and scenario planning to protect margins and capture countercyclical opportunities.
• Persistence during adversity - operational resilience to maintain clinker and cement throughput during demand shocks and input‑cost cycles.
• Focus within choices - prioritizing high‑return geographies, product mixes (Portland Pozzolana Cement, OPC, blended cements) and channel partnerships.
• Empowerment coupled with controls - decentralised plant decision making supported by corporate governance, KPIs and internal audits.
• Respect for all and celebrate diversity - inclusive HR policies, local hiring at plant locations and community development initiatives.

• Capital allocation: graded capex toward kiln modernization and alternate fuel systems to reduce energy intensity (target CO2 and fuel‑cost reductions by 5-8% per annum in medium term).
• Commercial strategy: targeting regional growth corridors and infrastructure projects to increase blended cement share and realise higher realisations.
• Risk management: hedging and working‑capital discipline to limit cyclical cashflow swings; target debt/EBITDA thresholds to maintain investment flexibility.
• People & culture: training programmes and localized recruitment to sustain plant uptime and reduce attrition; diversity initiatives across managerial levels.