Mission Statement, Vision, & Core Values (2026) of Phoenix Group Holdings plc.

Explore how Phoenix Group Holdings plc-established in 1857 and managing over £295 billion in assets for roughly 12 million customers-translates its mission to "help people secure a life of possibilities" into measurable action through pensions, savings and life insurance products, a workforce of about 6,600, and a growth strategy built on major integrations like Standard Life and SunLife; discover how its vision to be Europe's leading life consolidator is backed by a commitment to become net-zero by 2050 with 75% of sustainable multi-asset investments aligned to net-zero targets, a clear set of core values-passion, responsibility, growth, courage and difference-and a planned rebrand to Standard Life plc in March 2026 that signals renewed focus on helping customers on their journey to and through retirement.

Phoenix Group Holdings plc (PHNX.L) - Intro

• To help customers secure a better retirement by managing long-term savings and life insurance with financial strength, careful stewardship and customer-centric outcomes.
• To deliver predictable, resilient returns for policyholders and investors while de-risking legacy books and enabling continuity of promised benefits.

• To be the UK's most trusted long-term savings and retirement company, combining specialist run-off capabilities with growing open-book propositions.
• To transform the retirement experience through capital stewardship, sustainable investing and simplified customer journeys, culminating in a unified identity as Standard Life plc.

• Customer focus - prioritising outcomes and reliability for 12 million customers across pensions, savings and life insurance.
• Financial strength - disciplined risk management and capital preservation across £295bn of assets.
• Integrity - transparent governance, responsible stewardship and fiduciary duties to policyholders.
• Sustainability - committing to net-zero by 2050 and aligning a material portion of multi-asset funds to net-zero pathways.
• Diversity & inclusion - fostering belonging across ~6,600 employees, embedding equity and diverse perspectives.
• Operational excellence - efficient consolidation of legacy books, digital customer servicing and targeted M&A to scale capabilities.

• Pensions: defined contribution (DC) and legacy defined benefit (DB) services, annuities and decumulation solutions.
• Savings: individual savings products, ISAs and multi-asset investment solutions.
• Life insurance: protection, term assurance and retained closed-life books integrated post-acquisition.
• Investment & stewardship: multi-asset funds, responsible investing mandates and active asset-liability management.

• Company net-zero by 2050 across operations and investments.
• Aligning 75% of sustainable multi-asset investments to net-zero targets (by value within the sustainable multi-asset range).
• Carbon reduction and reporting integrated into portfolio governance and client reporting frameworks.

• Conservative capital management and regulatory engagement to protect policyholder outcomes.
• Investment in digital servicing to improve customer experience and reduce unit costs per policy.
• Programs to enhance workforce diversity, equity and inclusion with measurable targets and reporting.

Phoenix Group Holdings plc (PHNX.L) - Overview

• Mission focus: deliver best-possible products and services to meet evolving customer needs on their journey to and through retirement.
• Net-zero commitment: target to be a net-zero organization by 2050; align 75% of sustainable multi‑asset investments with net-zero trajectories.
• Rebrand: planned change of corporate identity to Standard Life plc scheduled for March 2026 to reflect renewed customer-facing focus on retirement outcomes.
• Governance & transparency: commitment to regular, clear reporting and regulatory compliance to sustain stakeholder trust.
• Culture: emphasis on diversity, equity and inclusion to foster belonging across the workforce and leadership.

• Customer stewardship - putting customer outcomes at the centre of product and service design.
• Long-termism - balancing capital generation with sustainable promise-keeping for policyholders.
• Responsible investing - integrating ESG and climate targets into investment decision-making and stewardship.
• Inclusion & fairness - fostering diversity, equity and a sense of belonging across the organisation.
• Transparency & governance - maintaining regulatory compliance and clear stakeholder communication.

• Investment alignment: transitioning multi‑asset sustainable mandates toward net‑zero pathways (75% alignment target).
• Operational targets: decarbonisation of own operations by 2050, with interim reduction goals embedded in sustainability reporting.
• Product stewardship: ensuring retirement and annuity propositions preserve value for customers while meeting regulatory standards.
• People & culture metrics: diversity and inclusion KPIs, training programmes, and employee engagement measures to track belonging.

Phoenix Group Holdings plc (PHNX.L) - Mission Statement

• Deliver better, longer lives for all by protecting and growing retirement savings.
• Operate transparently and compliantly to build and maintain stakeholder trust.
• Champion diversity, equity and inclusion to create a workplace where everyone belongs.
• Consolidate and simplify life and pension propositions across Europe to drive scale and efficiency.

• Support customers managing over £295 billion in assets under administration.
• Help more people through retirement by scaling capability across closed and open books.
• Rebrand to Standard Life plc in March 2026 to reflect renewed focus on retirement outcomes and brand clarity.

• Customer first - decisions anchored on customer outcomes and financial security.
• Integrity and transparency - clear reporting, strong governance and adherence to regulation.
• Inclusivity - policies and targets to foster diversity, equity and an inclusive workplace.
• Operational excellence - harnessing scale, technology and M&A to improve service and reduce costs.

• Rebrand to Standard Life plc signals renewed focus on retirement and consumer recognition from March 2026.
• Scale and consolidation strategy aims to capture synergies across closed life books, enhancing capital generation potential.
• Commitment to regular, transparent reporting supports investor confidence and regulatory engagement.

Phoenix Group Holdings plc (PHNX.L) - Vision Statement

• Passion - a customer-first focus, seeking to improve retirement outcomes across all product books.
• Responsibility - prudent capital management, strong governance and a long-term approach to policyholder obligations.
• Growth - disciplined M&A and operational efficiency to expand scale and deliver cost savings.
• Courage - making difficult strategic decisions (e.g., run-offs, consolidations, reprofiles) to protect value.
• Difference - embracing diversity of thought to innovate and meet evolving customer needs.

• Committed to market-standard disclosure and compliance with UK regulations and Solvency II prudential requirements; regular financial reporting and investor updates underpin stakeholder trust.
• Public targets and regulatory filings emphasise clarity on capital position, cash generation and dividend policy.

• Phoenix Group emphasises DE&I initiatives aimed at creating an inclusive workplace where colleagues feel they belong, with recruitment, development and retention programs targeted at improving representation across levels.
• Employee engagement and diversity metrics are monitored and reported as part of broader governance and people strategies.

• Capital and balance-sheet stewardship - prioritise cash generation, maintain regulatory capital buffers and optimise capital allocation between reinvestment and shareholder returns.
• Customer outcomes - simplify legacy propositions, reduce friction in claims and transfers, and use digital tooling to support retirement planning.
• Operational efficiency - drive cost transformation and integration benefits from past acquisitions to improve margins on closed books.
• M&A and portfolio management - selectively pursue bolt-on opportunities that enhance scale or reduce unit costs in run-off and closed-life portfolios.
• People and culture - invest in DE&I, leadership development and a governance culture that reinforces responsibility and transparent reporting.

• Transparent reporting cadence (annual reports, interim results, investor presentations) to keep markets informed of capital, cash generation and progress toward the rebrand to Standard Life plc.
• Clear articulation of how core values drive decisions-e.g., capital distributions only once prudent buffers and policyholder protections are maintained.