Mission Statement, Vision, & Core Values (2026) of Proximus PLC.

Proximus PLC is on a clear trajectory to 'boldly build a connected world that people trust so society blooms,' translating its bold2025 strategy launched in 2023 into concrete moves - from the May 2024 acquisition of a majority stake in Route Mobile and the creation of Proximus Global (combining Telesign, BICS and Route Mobile) to achieving Gartner Magic Quadrant Visionary status for CPaaS in July 2025 - while its mission and vision are underpinned by measurable commitments: over 1 million downloads of the MyProximus app in 2023, a targeted R&D spend of €200 million that year focused on 5G and smart cities, compliance training reaching more than 95% of employees, a 25% reduction in carbon emissions in 2023 and the 'Play for Green' pledge to plant 1 million trees by 2025, all reflecting customer-centric innovation, integrity, security, sustainability and inclusivity that drive the company's global ambitions.

Proximus PLC (PROX.BR) - Intro

• Strategic pivot: bold2025 launched 2023 - target to shift revenue mix toward higher‑growth digital services while stabilizing domestic connectivity cash flows.
• International expansion: May 2024 majority acquisition of Route Mobile to enhance CPaaS capabilities and market reach.
• Global positioning: Proximus Global (Telesign + BICS + Route Mobile) recognized as 'Visionary' in Gartner Magic Quadrant for CPaaS (July 2025).

• a leading Belgian connectivity provider delivering world‑class fixed and mobile networks;
• a global digital platforms player (CPaaS, security, IoT) scaling through Proximus Global;
• a sustainability leader in telecoms, embedding circularity and emissions reductions across operations and supply chain.

• Domestic leadership: defend market share in B2C and B2B fixed/mobile through fiber, convergent bundles and differentiated customer experience.
• Digital growth: scale CPaaS, security, IoT and cloud services to lift higher‑margin revenue.
• Operational excellence: simplify operations, digitize processes and capture synergies across international assets.
• Sustainability & social license: reduce scope 1-3 emissions, drive circularity in devices and improve digital inclusion.

• CPaaS scale: Route Mobile acquisition (May 2024) materially enlarged messaging and programmable communications footprint across APAC, MENA and Europe.
• Combined capabilities: Integration with Telesign and BICS created a single global CPaaS and communications stack-supporting authentication, messaging, voice and interconnect at scale.
• Market recognition: Gartner 'Visionary' status (July 2025) underscores product vision and ability to address global enterprise use cases.

• Customer centricity - prioritizing reliability, security and seamless digital experiences.
• Innovation - investing in platform capabilities, cloud‑native architectures and partner ecosystems.
• Integrity & transparency - governance standards aligned with public‑market responsibilities.
• Sustainability - embedding environmental and social goals into strategy and operations.

Proximus PLC (PROX.BR) - Overview

• 'Boldly build' - positions Proximus as an active innovator and market leader, accelerating fiber, 5G rollout and digital services.
• 'Connected world' - reflects a full-stack connectivity portfolio spanning fixed broadband, mobile, IoT, and enterprise networking.
• 'People trust' - highlights cybersecurity, data protection, network resilience and high service availability as core commitments.
• 'Society blooms' - signals investments in digital inclusion, green transition and partnerships that foster economic and social benefits.

• Customer trust & security - continual investment in network resilience, privacy and incident response.
• Connectivity for all - accelerating fiber-to-home and nationwide 5G to reduce digital divides.
• Innovation & partnerships - open platforms, IoT ecosystems and enterprise cloud/edge solutions.
• Sustainability & social impact - carbon reduction targets, circularity programs and digital inclusion initiatives.
• Operational excellence - disciplined cost and capital management to balance growth with shareholder returns.

• Network rollout: multi-year fiber and 5G deployment plans targeting millions of premises and nationwide 5G coverage.
• Security posture: dedicated SOC, threat detection investments and regulatory compliance to protect customer data.
• Sustainability targets: commitments to reduce Scope 1-2 emissions and increase energy efficiency across networks.
• Digital inclusion: subsidies, low-cost offers and public-private programs to increase broadband adoption.

Proximus PLC (PROX.BR) - Mission Statement

• Deliver best-in-class fixed, mobile and cloud-native communication services across Europe and targeted global markets.
• Accelerate adoption of CPaaS, IoT, edge computing and managed security through partnerships and strategic acquisitions.
• Operate sustainably and efficiently while ensuring digital inclusion and trust for customers and communities.

Vision Statement

• The 2024 acquisition of Route Mobile was a strategic move to accelerate Proximus's capabilities in the Communications Platform as a Service (CPaaS) market and expand its global addressable market.
• Integration of global networks, advanced data capabilities and platform-led services is central to achieving leadership in digital communications.
• Commitment to innovation, trusted partnerships and customer-centric solutions underpins the roadmap to global leadership.

Core Values

• Customer Obsession - design and operate services around measurable customer outcomes and Net Promoter improvements.
• Innovation & Agility - invest in R&D, open APIs and platform ecosystems to deliver new value quickly.
• Trust & Security - embed privacy-by-design and enterprise-grade security across networks and services.
• Collaboration - build strategic partnerships and channel ecosystems to scale solutions and market reach.
• Sustainability & Inclusion - commit to carbon reduction targets, circular practices and digital inclusion programs.

Strategic Initiatives & KPIs Linked to Vision

• CPaaS expansion - Route Mobile acquisition (2024) increased CPaaS revenue run-rate and added international customer contracts and messaging capacity.
• Network convergence - accelerated rollout of fiber and 5G slices to support enterprise edge use cases and wholesale services.
• Platform monetization - growth targets for platform & IoT revenue to represent a growing share of total revenue by 2025.
• Sustainability targets - multi-year plan to reduce Scope 1-2 emissions and to increase renewable energy usage across operations.

Proximus PLC (PROX.BR) - Vision Statement

• Deliver outstanding customer experiences through digital-first services and simplified interactions.
• Drive technological leadership in 5G, IoT and smart-city solutions to accelerate digital transformation.
• Operate with rigorous integrity, transparency and regulatory compliance.
• Reduce environmental impact while promoting circular economy practices across operations and supply chains.
• Ensure the privacy, resilience and availability of networks and data.
• Promote broad digital inclusion so everyone can participate in the digital society.

Mission Statement

Core Values and How They Translate into Action

• Customer Centricity: Simplified digital journeys (MyProximus app: 1M+ downloads), NPS and service design teams focused on reducing friction and increasing self-service resolution rates.
• Innovation: €200M R&D spend in 2023 concentrated on scalable 5G rollout, IoT platforms and pilot smart-city deployments to generate new B2B and public-sector revenue streams.
• Integrity: A comprehensive compliance program with >95% employee coverage in 2023, mandatory ethics training, whistleblower channels and third‑party due diligence processes.
• Sustainability: 25% year-on-year CO2 emissions reduction in 2023, energy-efficiency upgrades across networks, and the Play for Green initiative targeting 1M trees by 2025 to enhance carbon sequestration and biodiversity.
• Security: Continuous investment in cybersecurity, network resilience and privacy-by-design, backed by SLAs and incident response capabilities to protect customers and critical infrastructure.
• Inclusivity: 'Think Possible' programs that fund accessibility features, affordable connectivity solutions and digital skills training to reduce the digital divide.