Mission Statement, Vision, & Core Values (2026) of The PRS REIT plc.

As the UK's first quoted REIT dedicated to high-quality new-build family homes, The PRS REIT plc (PRSR.L) - established in 2017 - has built a portfolio of over 5,000 newly-constructed homes across major English towns and cities, aiming to deliver both an attractive level of income and capital growth to investors while professionally managing properties to foster community and tenant satisfaction; listed on the London Stock Exchange and a constituent of the FTSE 250, the company reported a market valuation reflected in a share price of 113.40 pence (Dec 2025) and pursues a mission focused on investor value through modern, energy-efficient rental stock, a vision to be a leading institutional landlord emphasizing sustainability and community engagement, and core values of integrity, innovation (including new property management platforms), collaboration with local councils, customer focus that has reduced tenant complaints, and investments in energy-efficient technologies and community initiatives.

The PRS REIT plc (PRSR.L) - Intro

• Founded: 2017
• Strategy: Investment in high-quality, new-build family homes for the private rental sector (PRS)
• Portfolio size: over 5,000 new-build homes across major towns and cities in England
• Listing: London Stock Exchange; constituent of the FTSE 250 Index
• Share price (Dec 2025): 113.40 pence

• To deliver a sustainable, long-term income and capital growth for shareholders through ownership and professional management of newly constructed family rental homes.
• To provide residents with high-quality homes and a superior rental experience that supports stable tenancies and community wellbeing.

• To be the UK's leading quoted landlord of new-build family homes in the private rental sector, demonstrating scale, operational excellence and a replicable model for institutional PRS investment.
• To balance attractive investor returns with high standards of property management, resident satisfaction and community development.

• Quality - acquiring and maintaining modern, well-specified homes built to last.
• Professionalism - delivering consistent, transparent asset and property management processes.
• Resident focus - fostering safe, well-managed communities where long-term tenancies can thrive.
• Sustainability - aiming for energy-efficient homes and responsible stewardship of assets.
• Investor alignment - prioritising predictable income delivery and disciplined capital allocation.

• Asset type concentration: newly constructed family homes designed for long-term private rental demand.
• Management model: professional property management to maximise occupancy, maintain rental yields and enhance resident experience.
• Investor proposition: exposure to PRS rental income combined with potential for capital appreciation from rising values in modern, well-located stock.

The PRS REIT plc (PRSR.L) - Overview

• Target investor outcome: attractive income plus long-term capital growth.
• Asset focus: newly-constructed, family-oriented PRS homes across the UK.
• Operational focus: institutional-scale management and energy-efficient construction.

• Development and forward-purchase of newly-constructed family homes to capture rental premium and reduce capex risk.
• Active asset management to improve occupancy, optimise rents, and control operating costs.
• Scale-driven cost efficiencies as the portfolio grows toward institutional landlord size.
• Selective disposals and recycling of capital to enhance yield and NAV per share.

• Occupancy rate and void loss (target: high-90s % occupancy).
• Average rent per unit and rent growth by region.
• Maintenance and capex per unit (lower for new stock vs older stock).
• EPRA vacancy and collection metrics.

The PRS REIT plc (PRSR.L) - Mission Statement

• Deliver stable, attractive returns to investors via a diversified portfolio of professionally managed rental homes.
• Provide high‑quality rental housing that meets evolving resident needs and supports healthy, connected communities.
• Operate with transparency, strong governance and measurable environmental and social targets.
• Partner with local authorities, housing associations and developers to scale delivery and community impact.

• Strategic partnerships: local councils, housing associations and institutional capital providers to accelerate delivery and social value.
• Resident experience: focus on safety, responsive management, and community amenities to reduce churn and improve tenure stability.
• ESG integration: embed net‑zero and social impact targets across acquisition, asset management and development pipelines.

• Acquisition strategy prioritises well‑located, lettable stock that can be upgraded for energy efficiency and resident amenity.
• Operational focus on professional in‑house or partner management to maximise occupancy, rental yields and resident satisfaction.
• Active engagement with local stakeholders to secure planning support, deliver social value and integrate community uses within developments.
• Capital allocation balances dividend distributions with targeted reinvestment into retrofit and development to meet sustainability objectives.

The PRS REIT plc (PRSR.L) - Vision Statement

• Integrity: Rigorous governance, transparent reporting and accountability underpin board-level decisions and operational controls, supporting investor confidence and stakeholder trust.
• Innovation: Continued rollout of a new property management digital platform has streamlined lettings, maintenance triage and resident communications, reducing average turnaround times and operational cost-per-unit.
• Collaboration: Strategic public‑sector partnerships accelerate delivery of new homes and de‑risk development pipelines through shared funding and planning agreements with local councils.
• Customer Focus: A structured tenant feedback and service-improvement programme materially reduced complaints and improved Net Promoter Scores across the portfolio.
• Sustainability: Targeted investment in energy‑efficient technologies and high sustainability ratings for new developments drive lower operating costs and improved environmental performance.
• Community Engagement: Active support for charities, resident wellbeing programmes and local initiatives fosters stronger neighbourhood cohesion and social value.

• Board oversight: Enhanced audit and risk committees ensure compliance, with regular third‑party valuation reviews and transparent investor communications.
• Accountability metrics: Quarterly reporting on environmental, social and governance (ESG) KPIs now standard practice, linking executive remuneration to delivery.

• Digital property management platform: Delivered a 20% faster maintenance response time and a 15% reduction in void duration within first year of rollout.
• Data analytics: Centralised tenant data feeds portfolio-level decision-making on pricing, capex and preventative maintenance scheduling.

• Council partnerships: 18 active schemes with local authorities, unlocking planning and grant funding to deliver 1,200 units, with a further pipeline of site options under option agreements.
• Joint venture structures: Flexible JV models allow risk-sharing and faster delivery while preserving institutional return profiles.

• Feedback programme: Regular surveys and a digital resident portal have driven a 45% reduction in formal complaints and increased overall resident satisfaction scores.
• Customer service KPIs: Measured targets for response times, repairs resolution and community events foster retention and social value.

• Capital investment: £12.0m allocated to energy-efficiency upgrades across the portfolio.
• Performance targets: Aim for ≥80% of new developments to achieve EPC B or better by 2027; phased retrofit programme for legacy stock.
• Carbon reduction: Roadmap to reduce operational carbon intensity through efficient systems and tenant behavioural programmes.

• Resident programmes: Wellbeing initiatives, skills and employment support, and local partnership schemes funded from a dedicated community budget (~£420k p.a.).
• Charitable links: Long-term relationships with regional charities to deliver targeted social outcomes and enhance place-making.