Mission Statement, Vision, & Core Values (2026) of Prosus N.V.

As a global consumer internet powerhouse listed on Euronext Amsterdam (PRX.AS), Prosus N.V. combines hefty strategic stakes-most notably roughly 28.9% in Tencent-with a mission to improve everyday life for over two billion customers by building useful, tech-driven products; its vision to be a leading provider of attraction and hospitality experiences complements a portfolio-led growth approach across Latin America, India, and Europe, and its core values-bringing your best, anticipating, honoring place and prioritizing safety-drive dealmaking and operations, including headline moves such as the acquisition of Just Eat Takeaway.com to scale food‑delivery and lifestyle e‑commerce reach.

Prosus N.V. (PRX.AS) Intro

• Core mission: build technology products that improve everyday life for billions of consumers.
• Strategic scope: invest and operate across marketplaces, fintech, payments, food delivery, classifieds, education tech and SaaS.
• Geographic focus: strong positions in India, Latin America, Europe and parts of Southeast Asia and Africa.

• Platform + investor hybrid: operates large consumer businesses while holding an active private and public investment portfolio.
• Capital allocation: prioritises reinvesting in high-growth opportunities, supporting local entrepreneurs and making selective acquisitions.
• Innovation focus: invests in early-stage and growth-stage tech companies and emerging technologies to capture structural consumer trends.

• Food delivery consolidation: acquisition and integration plays (including the strategic move around Just Eat Takeaway.com) to strengthen a leading food-delivery presence in Europe.
• Scale in high-growth markets: prioritising India and Latin America via marketplace, fintech and payments expansions to capture digital consumer spending growth.
• Portfolio support: active follow-on investments and operational support to accelerate revenue and product-market fit for portfolio companies.

• Long-term value creation: capital structure and investment horizon designed to support multi-year growth rather than short-term share price fixes.
• Entrepreneurial culture: decentralised operating model empowering local management teams and entrepreneurs to act quickly and iterate.
• ESG integration: focus on responsible investing, digital inclusion and sustainability in product design and operations.

• India: large addressable market for payments, fintech, classifieds and food delivery driven by digital adoption and smartphone penetration.
• Latin America: rapid e-commerce and digital payments adoption, high growth in online marketplaces and logistics.
• Europe: consolidation opportunities (e.g., food delivery) and monetisation of scale in mature markets.

Prosus N.V. (PRX.AS) - Overview

• Core emphasis: connecting people and teams to iconic destinations and service ecosystems that deliver "unforgettable, inspiring experiences."
• Customer promise: quality, consistency and emotionally resonant moments that drive loyalty and recurring engagement.
• Strategic alignment: leveraging technology, data and investment scale to improve accessibility and usability for global audiences.

• Platform-first investments to aggregate inventory, users and service providers into seamless experience flows.
• Prioritisation of product and service quality metrics (NPS, retention, repeat bookings/interactions).
• Cross-border expansion to capture demand for iconic destinations and to scale supplier networks.

• Experience metrics: Net Promoter Score (NPS), repeat engagement rates, average revenue per active user (ARPA).
• Scale metrics: monthly active users (MAU), bookings/orders processed, supply-side partner growth.
• Financial metrics: revenue growth, adjusted EBITDA margin, free cash flow generation, ROI on strategic investments.

• Platform integrations to streamline guest-staff interactions - KPIs: reduced service friction, faster fulfilment times, improved NPS.
• Curated inventory of iconic places and premium experiences - KPIs: higher ARPA, increased conversion rates, longer customer lifetimes.
• Technology investments (AI/ML, personalization) to enhance discovery and recommendations - KPIs: increased engagement, reduced churn.

• Prosus's portfolio composition (large public stakes + private growth investments) creates a mix of liquid value and long-term upside potential.
• Exposure to Tencent remains a major valuation driver; operational businesses provide growth optionality and diversification.
• Capital allocation priorities typically include share buybacks, selective M&A, and reinvestment in high-margin platforms that deliver the mission.

Prosus N.V. (PRX.AS) - Mission Statement

• Target sectors: consumer internet, classifieds, payments, food delivery, travel & hospitality, edtech, fintech.
• Strategic levers: capital allocation, operational scale, product & technology enablement, cross‑market expansion.
• Stakeholder focus: customers (experience), entrepreneurs (growth capital), shareholders (long‑term returns), employees (talent development).

• Ambition: market leadership in attraction & hospitality experiences globally.
• Emphasis: innovation, platform integration, and premium customer experiences.
• Market approach: combine global scale with local market expertise to capture under‑penetrated demand.

• Customer engagement: scale active user bases in classifieds, food delivery and travel platforms to increase time‑in‑app and repeat visits.
• Revenue growth: pursue double‑digit ARR/GMV growth in high potential verticals (food & travel often investive; classifieds deliver cashflow).
• Capital efficiency: redeploy proceeds from portfolio realizations into growth opportunities with attractive IRRs.
• Portfolio diversification: balance cash‑generative businesses (classifieds, payments) with growth investments (food delivery, travel tech, hospitality experiences).

• Long‑term value orientation: patient capital and multi‑year horizons for portfolio companies.
• Entrepreneurial partnership: majority of investments structured to preserve founder/management incentives.
• Data & technology focus: invest in product, ML, and platform infrastructure to improve guest experiences and operational margins.
• Responsible investing: ESG integration into capital allocation and operational practices across portfolio companies.

Prosus N.V. (PRX.AS) - Vision Statement

• Bringing your best - a culture of excellence, ownership, and continuous improvement across product, operations and leadership.
• Anticipating - proactive investment and operating playbook to stay ahead of consumer trends, technology shifts and regulatory change.
• Honoring place - decentralised operating model that respects local teams, languages, cultures and market nuances.
• Safety first - embedding customer and employee safety into product design, trust & safety teams, and operational risk frameworks.

• Bringing your best - talent retention rates, employee engagement scores (targeting top-quartile tech benchmarks), product NPS improvements.
• Anticipating - R&D and product spend as % of revenue, time-to-market for key features, market-share gains in target segments.
• Honoring place - decentralised GM-level P&Ls, localized product launches, local leadership ratio and local hiring metrics.
• Safety first - trust & safety headcount, incidents per million transactions, compliance remediation timelines and customer dispute resolution rates.

• Classifieds: targets unit economics that deliver positive contribution margin within defined payback periods; several markets show EBITDA margins exceeding 20% at scale.
• Payments & fintech: active consumer accounts in the tens of millions; transaction volume growth in high-teens to 30%+ in priority markets.
• Food delivery & mobility: investments balanced against marketplace take-rates and contribution margin to improve path to profitability.

• Prioritise capital for businesses with scalable unit economics and clear path to market leadership.
• Return excess capital to shareholders opportunistically while retaining firepower for M&A and growth investments.
• Measure success against both financial KPIs (revenue growth, adjusted EBITDA, ROIC) and non-financial KPIs (safety metrics, local impact, employee engagement).