Mission Statement, Vision, & Core Values (2026) of Punjab & Sind Bank.

Founded in 1908, Punjab & Sind Bank blends legacy and ambition as a public sector bank headquartered in New Delhi with a network of 1,817 branches (as of June 30, 2025)-including 635 branches across Punjab-delivering consumer and corporate banking, investment services, mortgages and wealth management while actively promoting inclusion through PMJDY and PMSBY; driven by a mission of 'Sarva Jana Hitai Sarva Jana Sukhai' and a vision to be a strong, excellence-focused institution, PSB is pushing digital innovation via the PSB UnIC mobile app, exploring fintech partnerships and executing an expansion plan to add 100 new branches and 100 ATMs by end of FY 2024-25, all underpinned by core values of excellence, customer-centricity, innovation, integrity, teamwork and social responsibility that aim to translate strategy into measurable reach and impact.

Punjab & Sind Bank (PSB.NS) - Intro

• Founded: 1908 (legacy and regional roots)
• Headquarters: New Delhi
• Branch network (as of June 30, 2025): 1,817 branches nationwide
• Branches in Punjab: 635
• Product suite: consumer banking, corporate banking, finance & insurance, investment banking, mortgage loans, wealth management
• Financial inclusion participation: PMJDY, PMSBY and related government schemes
• Digital initiatives: PSB UnIC mobile app; fintech partnerships under exploration

• Mission-focused initiatives:
  • Deepening PMJDY account coverage and doorstep banking in underserved districts
  • Promotion of low-cost social security products (PMSBY) to increase protection penetration
  • Branch expansion to diversify geographic presence beyond the northern region
• Vision-driven strategies:
  • Scale branch and ATM network (100 new branches + 100 ATMs by end FY 2024-25)
  • Accelerate digital uptake via PSB UnIC and third-party fintech collaborations
  • Enhance customer experience through omni-channel service and product simplification
• Core values translated into practice:
  • Integrity - transparent lending and governance practices
  • Customer focus - tailored MSME and retail product suites
  • Inclusion - active participation in government financial-inclusion programs
  • Innovation - app upgrades, API partnerships, and digital payment enablement
  • Operational excellence - branch rationalization coupled with targeted expansion

Punjab & Sind Bank (PSB.NS) - Overview

• Primary mission: deliver excellent customer service via innovative products and state-of-the-art technology.
• Social commitment: guided by 'Sarva Jana Hitai Sarva Jana Sukhai' - embedding social responsibility into banking operations and outreach.
• Technology focus: enhance service delivery through digital banking, mobile and internet banking, and process automation to meet diverse customer needs.
• Customer-centric approach: tailor financial solutions (retail, MSME, agriculture, priority sector) to create value and deepen relationships.
• Strategic alignment: expand branch network while strengthening digital channels and partnerships to improve accessibility and convenience.

• Branch & access expansion: incremental branch openings and business correspondents to raise financial inclusion metrics in rural and semi-urban markets.
• Digital adoption metrics: increases in mobile and internet banking registrations, UPI-enabled transactions, and e-KYC on-boarding to reduce turnaround times and cost-to-serve.
• Product segmentation: dedicated MSME, agri, and retail product suites with targeted credit schemes and government-sponsored priority-sector lending to meet mission goals.
• Social impact: focused lending and outreach programs aimed at priority sectors, self-help groups, and low-income households consistent with the 'Sarva Jana Hitai' ethos.

• Tech investments: core banking upgrades, API-based platforms, enhanced cybersecurity and analytics to improve customer experience and risk management.
• Balance sheet repair: focused recoveries, NPA resolution strategy, and capital management to strengthen CRAR and reduce stressed assets over time.
• Revenue diversification: expanding fee income from bancassurance, transaction banking and digital services to lower reliance on interest margins.

Punjab & Sind Bank (PSB.NS) - Mission Statement

• Deliver superior customer service through branch expansion, digital channels and simplified products.
• Maintain robust asset quality and prudent credit underwriting to protect depositor and shareholder interests.
• Uphold high standards of corporate governance, compliance and ethical conduct across the organization.
• Drive financial inclusion, MSME support and priority sector lending while balancing profitability and social responsibility.
• Invest in staff development and shared institutional values to ensure consistency in execution and culture.

• Expand digital capabilities (mobile banking, internet banking, UPI/AEPS integration) to raise transaction efficiency and CASA growth.
• Strengthen recoveries, NPA resolution and collateral management to improve credit metrics and return ratios.
• Optimize branch network and cost‑to‑income profile while targeting customer segments with cross‑sell potential.
• Adopt ESG practices and sustainable lending frameworks to align with investor and regulator expectations.

• Integrity - transparent governance and compliance orientation.
• Excellence - continuous improvement in products, processes and service delivery.
• Accountability - disciplined risk management and measurable outcomes.
• Inclusivity - prioritizing financial access for underbanked segments.
• Collaboration - shared values and alignment across branches, regions and corporate functions.

Punjab & Sind Bank (PSB.NS) - Vision Statement

• Commitment to excellence - continual improvement of service standards, operational efficiency, and performance benchmarks.
• Customer-centricity - products and delivery channels designed around customer needs, inclusion, and convenience.
• Innovation - adoption of digital banking, fintech partnerships, and process automation to remain competitive.
• Integrity - transparent governance, regulatory compliance, and ethical conduct across all operations.
• Teamwork - fostering collaboration across the bank's network to deliver unified customer experiences.
• Social responsibility - focused lending and CSR initiatives that promote financial inclusion and community development.

• Balance-sheet strength - calibrated credit growth with robust capital adequacy and disciplined risk management.
• Digital transformation - expanding digital customer base, reducing transaction costs, and improving turnaround times.
• Retail and MSME focus - growing low-cost deposits (CASA), retail lending, and MSME portfolios to diversify risk and improve margins.
• Asset quality management - lowering GNPA/NNPA ratios through recoveries, restructuring, and prudent underwriting.
• Human capital development - skilling, leadership development, and performance-linked incentives to boost productivity.

• Excellence - SLAs for customer service (response times, turnaround), branch scorecards, and digital uptime targets.
• Customer-centricity - product segmentation metrics (retail share, MSME share), NPS and complaint-resolution rates.
• Innovation - percentage of transactions on digital channels, cost-per-transaction reduction, and number of fintech integrations.
• Integrity - audit findings closed within timelines, compliance incident rates, and board-level reporting metrics.
• Teamwork - cross-sell ratios, internal collaboration KPIs, and employee engagement scores.
• Social responsibility - lending to priority sectors (agriculture, microfinance), financial literacy sessions, and CSR spend as a % of PAT.