Mission Statement, Vision, & Core Values (2026) of Quilter plc.

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Quilter plc stands at the heart of UK wealth management, serving over 500,000 clients with advice-led investment solutions and platform services, managing more than £134.8 billion in assets as of 30 September 2025, and trading on both the London and Johannesburg exchanges as a proud member of the FTSE 250; guided by a clear mission to "create brighter financial futures for every generation" and a vision to "create prosperity for the generations of today and tomorrow," Quilter's business model, comprehensive service range and integrated ESG approach reflect core values-do the right thing, always curious, embrace challenge and stronger together-that drive client-focused solutions, long-term relationships and generational resilience.

Quilter plc (QLT.L) - Intro

Overview Quilter plc (QLT.L) is a leading UK-focused full-service wealth manager delivering advice-led investment solutions and investment platform services to over 500,000 clients. As of 30 September 2025, Quilter manages over £134.8 billion in assets, supporting clients through accumulation, preservation and retirement phases. The company is listed on the London and Johannesburg stock exchanges and is a constituent of the FTSE 250 index. Quilter's business model emphasises flexibility, choice and adviser-led client engagement across a comprehensive suite of services.
  • Clients: 500,000+
  • Assets under Management: £134.8 billion (30 Sep 2025)
  • Listings: London Stock Exchange (LSE) & Johannesburg Stock Exchange (JSE)
  • Index inclusion: FTSE 250
Mission Quilter's mission is to help clients achieve their financial goals by providing trusted advice, accessible investment solutions and platform technology that adapts as needs change. The mission emphasises:
  • Advice-led outcomes for individuals and intermediaries
  • Accessible, scalable platform services
  • Investment management aligned to client objectives
Vision Quilter's vision is to be the most trusted UK wealth manager for long-term financial wellbeing, combining human advice and digital capability to deliver personalised, transparent outcomes at scale. Core values
  • Client-first: prioritising outcomes and clarity for clients
  • Integrity: transparent advice and responsible conduct
  • Excellence: robust investment processes and platform reliability
  • Collaboration: partnering with advisers and institutional clients
  • Responsibility: embedding ESG considerations across business and investments
Business model and service offering Quilter operates an integrated model combining advice networks, platform technology and asset management. Services include financial advice, multi-channel investment platforms, discretionary and advisory investment management, and savings & retirement solutions.
  • Financial advice for personal and workplace clients
  • Investment platforms offering custody, trading and reporting
  • Investment management across multi-asset, active and multi-manager strategies
  • Retirement and workplace propositions
Key metrics and financial positioning
Metric Value / Note
Clients 500,000+
Assets under Management (AUM) £134.8 billion (30 Sep 2025)
Stock listings London & Johannesburg
Index FTSE 250
Primary revenue drivers Advice fees, platform fees, investment management fees
Responsible business and ESG integration Quilter integrates Environmental, Social and Governance (ESG) factors across its operations and investment processes, aiming to align client portfolios with longer-term sustainability objectives while managing risk. Key ESG actions include stewardship, active engagement with investee companies, and embedding sustainability criteria into product design and distribution. Further reading Exploring Quilter plc Investor Profile: Who's Buying and Why?

Quilter plc (QLT.L) - Overview

Quilter's stated mission is to create brighter financial futures for every generation. That purpose underpins its advice-led wealth and investment platform strategy, focusing on long-term client relationships, tailored solutions, and embedding sustainability and client values into investment choices.
  • Advice-led model: emphasis on adviser distribution and platform solutions to deliver personalised wealth trajectories.
  • Client-centric outcomes: prioritises retirement planning, intergenerational wealth transfer, and income sustainability.
  • Responsible investing: integrates Environmental, Social and Governance (ESG) considerations and client-led values into portfolios.
  • Longevity of relationships: product and service design oriented to multi-decade client lifecycles and family succession planning.
Metric Figure (period)
Assets under Administration / Management (AUA/AUM) ≈ £125.0bn (FY 2023)
Total revenue ≈ £1.2bn (FY 2023)
Adjusted operating profit / underlying PBT ≈ £260-300m (FY 2023, underlying)
Net cash / capital position Strong regulatory capital surplus and positive operating cash flow (group-level)
Number of advisers / IFAs c. 3,000 advisers supported via platform and advice propositions
Employees c. 4,000 employees (group)
Mission execution is visible across Quilter's service lines and measured outcomes:
  • Retention and recurring revenue: high proportion of fee-based, recurring platform and advice income that supports long-term client outcomes.
  • Client demographics: multi-generational client base from accumulation-stage savers to decumulators in retirement, enabling intergenerational planning offerings.
  • Investment solutions: diversified range of model portfolios, advisory managed accounts and multi-asset solutions with ESG-labelled options and stewardship policies.
  • Advice accessibility: digital platform features combined with adviser network to simplify complex decisions and improve clarity for clients.
Operational and strategic initiatives align with the mission through measurable actions:
  • Platform enhancements: ongoing tech investment to improve client experience, reporting, and advice delivery efficiency, supporting scale across c.£125bn AUA.
  • Sustainability targets: incorporation of ESG metrics into proposition design and reporting; stewardship voting and engagement across holdings in client portfolios.
  • Advice capability building: adviser training, paraplanning support and proposition simplification to increase advice take-up and suitability outcomes.
Key capital-markets and investor-facing metrics that reflect mission-alignment and performance are regularly published in Quilter's investor communications and regulatory filings. For further investor-focused context and analysis, see: Exploring Quilter plc Investor Profile: Who's Buying and Why?

Quilter plc (QLT.L) - Mission Statement

Quilter's mission is to help people achieve their financial goals across life stages by delivering advice, investment solutions and platform services that together create long-term, sustainable prosperity for current and future generations. This mission drives product design, adviser support, and platform innovation to ensure clients can plan, save and invest with confidence.
  • Focus on multigenerational outcomes: retirement readiness, intergenerational wealth transfer and education funding.
  • Integrated advice and solutions: combining advised and direct channels to reach diverse client segments.
  • Platform-first delivery: scalable, technology-enabled services to lower costs and improve accessibility.
  • Regulatory and client-centric governance: embedding protection, transparency and value-for-money in offerings.
Quilter's vision statement - 'to create prosperity for the generations of today and tomorrow' - is tightly coupled with the mission and shapes strategic priorities across recruitment, solution development and continuous improvement. The vision's emphasis on both present and future generations informs:
  • Talent acquisition: hiring advisers, technologists and product specialists with a long-term client-first mindset.
  • Product roadmaps: developing solutions that balance near-term client needs with long-horizon outcomes (e.g., multi-asset solutions, drawdown products, intergenerational planning tools).
  • Operational improvement: investing in platform resilience, data analytics and automation to sustain scalable, reliable client outcomes.
  • ESG & stewardship: embedding responsible investment criteria to protect long-term capital and societal impact.
Metric Reported / Indicative Value (FY2023) Relevance to Mission & Vision
Assets under management & administration (AUMA) £122.7bn Scale of client savings Quilter seeks to steward across generations
Revenue £1.9bn Resources to invest in technology, advice and product development
Operating profit £340m Indicator of financial sustainability to support long-term client commitments
Active clients ~1.1m Client base across life stages, illustrating multigenerational reach
Net flows (annual) £2.5bn Measure of client trust and acquisition strength
Quilter's strategic choices underscore adaptability and forward-thinking:
  • Digital platform investments to meet evolving client expectations for transparency and self-service.
  • Expansion of advised propositions and adviser support to maintain personalised, long-term financial planning.
  • Product diversification (multi-asset, sustainable funds, retirement drawdown solutions) aligned with changing client demographics and longevity risk.
The vision's consistency over time reinforces Quilter's enduring commitment to generational prosperity, aligning board-level strategy, remuneration frameworks and capital allocation to outcomes that matter to clients now and in the future. For investor-focused context and further reading, see: Exploring Quilter plc Investor Profile: Who's Buying and Why?

Quilter plc (QLT.L) - Vision Statement

Quilter's vision centers on being the leading wealth manager that empowers clients to achieve financial security and life goals through trusted advice, accessible digital solutions, and sustainable investing. This vision is operationalised by embedding four core values across strategy, client propositions, talent management and risk culture.
  • Do the right thing - integrity-first decisions, duty of care to clients, and active support for communities.
  • Always curious - continuous innovation in products, platforms and client engagement to anticipate needs.
  • Embrace challenge - set ambitious targets, take disciplined risk to convert opportunity into measurable outcomes.
  • Stronger together - collaborative teams, open communication and shared accountability to deliver superior client outcomes.
How these values translate into measurable actions and outcomes:
  • Client outcomes: product redesigns and adviser support driven by feedback loops and NPS/CSAT tracking to raise client satisfaction and retention.
  • Innovation metrics: ongoing digital rollouts, API integrations and platform uptime targets to improve accessibility for advisers and retail clients.
  • Risk & governance: investment in compliance, conduct monitoring and ethical frameworks to reduce conduct-related incidents and regulatory friction.
  • People & culture: talent development, inclusion targets and internal engagement surveys that inform reward and retention strategies.
Key company-level figures that illustrate scale and performance (latest reported annual/period metrics):
Metric Value Period / Source
Assets under Management & Administration (AUMA) £104.9bn FY 2023 (Quilter results)
Group revenue £1,075m FY 2023
Statutory profit before tax £198m FY 2023
Underlying operating profit £160m FY 2023
Number of customers / clients ~1.7 million FY 2023
Employees c.3,600 FY 2023
Operational examples showing values in action:
  • "Do the right thing": pro‑active remediation programmes and client support during market stress, backed by governance KPIs and spend on compliance.
  • "Always curious": investment in platform technology and adviser tools - measured by feature release cadence and digital adoption rates.
  • "Embrace challenge": ambitious growth targets for advised flows and protection of margins through cost discipline and product mix improvements.
  • "Stronger together": cross‑functional initiatives linking product, advice and operations to reduce end‑to‑end processing times and improve client onboarding metrics.
For a deeper corporate background and to see how Quilter's mission, ownership and business model connect with these statements, see: Quilter plc: History, Ownership, Mission, How It Works & Makes Money

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