Mission Statement, Vision, & Core Values (2026) of The Real Brokerage Inc.

Born in 2020 and now powering over 27,700 agents across all 50 U.S. states and four Canadian provinces, The Real Brokerage Inc. (REAX) fuses a mobile-first platform - reZEN with AI-driven Leo CoPilot - and fintech tools like Real Wallet to pursue a mission "to redefine the real estate experience by leveraging technology and innovation," while aiming in its vision to be the most trusted and successful brokerage in its markets; that agent-centric strategy produced a 76% year-over-year revenue increase to $354 million in Q1 2025, follows a targeted $2 million technology investment in 2024 that drove a 25% improvement in lead conversion, and is reinforced by core values - "We are Bigger than Me," "Work hard. Be kind.," "Tech x Humanity," and "Real Locations" - that shape recruitment, commission and revenue-sharing incentives, and the company's rapid expansion from ~27,000 agents in April 2025 to 27,700 by May 2025.

The Real Brokerage Inc. (REAX) - Intro

• Empower agents with industry-leading technology, financial tools, and a collaborative revenue model to deliver exceptional client outcomes.
• Reduce friction in real estate transactions through mobile-first, AI-enhanced workflows that increase agent productivity and client satisfaction.
• Create equitable financial upside for agents via competitive commission splits and revenue sharing to attract and retain top talent.

• To become the world's most agent-empowering real estate platform, leveraging AI, fintech, and network effects to redefine how homes are bought and sold.
• Build a unified ecosystem where technology, banking-like services, and data-driven insights enable agents to run sustainable, scalable businesses.

• Agent First: Prioritize tools, compensation, and services that directly improve agent economics and retention.
• Innovation by Design: Invest in AI and product development to continually improve conversion, efficiency, and the consumer experience.
• Transparency & Fairness: Open compensation structures and predictable financial programs that align company and agent incentives.
• Scalability & Responsibility: Expand market coverage while maintaining platform reliability and compliant operations across jurisdictions.

• Technology-Led Agent Productivity: reZEN (mobile-first) and Leo CoPilot deliver AI-assisted lead prioritization, automated follow-ups, and transaction workflows-contributing to measurable conversion gains and agent time savings.
• Agent Financial Health: Real Wallet provides banking-like services (business checking, credit lines) to stabilize agent cash flow and support business growth.
• Aligned Economics: Competitive commission structures plus a revenue-sharing program create recurring incentives that drive recruitment and long-term retention.
• Measured Investment: Targeted capital allocation (e.g., $2M in 2024) focused on product improvements that produced a 25% increase in lead conversion-evidence of ROI on tech spend.

• Product roadmaps prioritize agent workflows (mobile-first) and AI enhancements to materially improve conversion and transaction velocity.
• Financial products (Real Wallet) are designed to reduce agent business risk and increase retention by offering access to working capital and banking services.
• Compensation and revenue-sharing structures balance immediate agent take-home pay with long-term platform value capture to sustain growth and referrals.

The Real Brokerage Inc. (REAX) - Overview

• Agent-first: prioritize agent economics, retention, and growth through tools and compensation models.
• Continuous innovation: iterate rapidly on products and features to improve outcomes.
• Transparency and data-driven decisions: use analytics to guide agent behavior and platform evolution.
• Scalability and efficiency: build systems that reduce transaction friction and lower operating cost per transaction.
• Customer-centricity: deliver measurable improvements in buyer/seller experience and transaction speed.

• Platform investment: accelerate development of agent CRM, transaction-management, and lead-distribution systems.
• Agent growth: recruit top-producing teams with compelling economics and virtual-office capabilities.
• Monetization diversification: expand revenue beyond commission splits into tech-enabled services and financial products.
• Profitability roadmap: focus on improving contribution margin per agent while scaling fixed-cost leverage.

• Productivity: centralized transaction systems reduce administrative time per deal by a measurable percentage, improving agent capacity.
• Analytics: real-time dashboards enable targeted coaching and retention programs based on performance cohorts.
• Marketplace effects: networked lead distribution and team-building tools increase average closed transactions per agent.
• Cost efficiency: cloud-based operations scale with growth, compressing operating expense as GTV rises.

• Metrics-driven KPIs: retention, agent lifetime value (LTV), and contribution margin guide leadership decisions.
• Board oversight aligned to growth-with-discipline: monitor cash runway, R&D ROI, and path to GAAP profitability.
• Talent acquisition focused on product, data science, and growth marketing to accelerate innovation cycles.

• Growth story: scalable cloud-native brokerage with recurring revenue elements and expanding services.
• Margin expansion thesis: operating leverage from technology and centralized services as agent base scales.
• Risk management: focus on unit economics, careful compensation structures, and diversified revenue to mitigate housing-cycle sensitivity.

The Real Brokerage Inc. (REAX) - Mission Statement

• Trust: establishing long-term client and agent confidence through transparency, compliance, and best-practice service delivery.
• Success: driving scalable revenue growth, profitability, and market expansion while maintaining high service standards.
• Excellence: continuous improvement in technology, agent support, and customer experience to uphold industry leadership.

• Agent-centric growth: recruiting and retaining high-productivity agents by offering competitive splits, technology, and supportive service models.
• Market-focused expansion: entering and consolidating market corridors where scale can deliver superior listing inventory and transaction flow.
• Ethical operations: embedding compliance, transparent pricing, and consistent disclosures to reinforce reputation and reduce regulatory risk.

• Drive agent productivity via technology investments (CRM, lead-routing, transaction management) to lift average GCI per agent.
• Optimize contribution margin by balancing commission splits, referral flows, and centralized support services.
• Measure brand trust with NPS, repeat clients, and agent retention as leading indicators of long-term success.

• Clients: transparent fees, clear disclosures, and consistent service standards across markets to build trust and repeat business.
• Agents: career-oriented compensation, equity participation opportunities, training, and tech tools that enable efficient transaction handling.
• Investors: disciplined capital allocation toward scalable growth initiatives, with measurable KPIs and path to improved margins.

The Real Brokerage Inc. (REAX) - Vision Statement

• Unified agent-first platform that balances national scale with local expertise
• Technology that automates friction and augments personalization rather than replaces it
• Expansion that prioritizes accessibility across major and emerging markets

• We are Bigger than Me - collaboration and collective success are prioritized across agent networks, support teams, and leadership
• Work hard. Be kind. - diligence paired with empathy shapes client interactions and internal culture
• Tech x Humanity - product and platform design centers human workflows; technology serves to enhance agent-client relationships
• Real Locations - expansive market footprint, operating in all 50 U.S. states and four Canadian provinces to deliver consistent service coverage

• Recruiting and retention emphasize collaborative fit and empathy as much as productivity
• Product roadmaps prioritize features that reduce administrative overhead while preserving agent-client conversation
• Market expansion follows a model that layers national technology with localized support teams and compliance