Mission Statement, Vision, & Core Values (2026) of Pernod Ricard SA.

Discover how Pernod Ricard SA translates a clear corporate compass into global impact: as a leader operating in over 70 countries with a portfolio of more than 240 brands, the Group pursues a mission to 'unlock the magic of human connection by bringing Good Times from a Good Place', backed by a decentralized model that empowers affiliates and a workforce of over 20,600 employees representing more than 120 nationalities, all while embedding sustainability, entrepreneurial spirit, mutual trust and strict ethical standards across sourcing, production and consumer engagement to make premium experiences both desirable and responsible

Pernod Ricard SA (RI.PA) - Intro

• Headquarters: Paris, France (listed on Euronext Paris)
• Founded: 1975 (merger of Pernod and Ricard)
• Geographic footprint: operations and distribution across 70+ countries
• Brand portfolio: 240+ brands spanning premium and super-premium categories
• Employees: ~20,600 across more than 120 nationalities

• Mission - Conviviality: Foster responsible social interactions by offering premium brands and experiences that bring people together.
• Vision - Sustainable leadership: Lead the global wines & spirits industry through brand excellence, decentralized entrepreneurship, and long-term sustainable value creation.
• Core values - The "Pernod Ricard Way":

• Entrepreneurial spirit: Empowering affiliates with autonomy and speed in decision-making.
• Integrity: Ethical business conduct and transparent governance.
• Mutual trust: Collaborative leadership, respect for diversity and local cultures.
• Responsibility: Embedding sustainability and responsible drinking across the value chain.

• Integration across operations: Responsible sourcing, reduced carbon footprint, water stewardship, and circular packaging efforts.
• Consumer engagement: Programs promoting responsible drinking and advertising standards.
• Governance: Group-level targets and local accountability via decentralized affiliates.

• Autonomy: Local affiliates hold profit-and-loss responsibility, enabling rapid market adaptation.
• Central services: Group-level brand strategy, capital allocation, financial control, and sustainability framework.
• Talent & culture: Localized leadership development underpinned by global values.

• Premiumization: Growing the premium and super-premium portfolio to capture higher-margin categories.
• Geographic balance: Strengthening presence in emerging markets while consolidating mature-market brands.
• Digital & direct-to-consumer: Scaling e-commerce, CRM and experiential marketing to deepen consumer relationships.
• Sustainability targets: Reducing emissions, improving water efficiency, and advancing circular packaging.

• Employees: Diverse, locally empowered teams that reflect the Group's global markets.
• Consumers: Expect premium quality, authenticity and responsible brand behaviour.
• Investors: Focused on sustainable, margin-accretive growth and predictable cash generation.

Pernod Ricard SA (RI.PA) Overview

• Mission focus: create authentic, responsible social experiences through spirits and wines while minimizing environmental and social impacts.
• 'Good Times from a Good Place': commitment to sustainable sourcing, ethical production and community engagement across supply chains.
• Strategic evolution: mission expanded from brand-led growth to integrated sustainability-driven business model linked to long-term value creation.

• Ownership: decentralized entrepreneurial model with empowered local teams and responsibility for sustainable performance.
• Mutual trust & respect: collaborative culture across 80+ countries and multi-brand portfolio management.
• Entrepreneurial spirit: focus on innovation, premiumisation and route-to-market agility.
• Rigour & discipline: disciplined capital allocation, brand investment and margin management.
• Responsibility: measurable targets on carbon, water, packaging and responsible drinking programmes.

• Net-zero ambition: science-based targets to reduce greenhouse gas emissions across operations and supply chain, with short- and mid-term targets to 2030.
• Water stewardship: programmatic interventions in key sourcing regions (e.g., vineyards, agave regions) to preserve water resources and resilience.
• Sustainable packaging: targets to increase recycled content, light-weight glass initiatives and recyclability improvements.
• Responsible marketing & consumption: global campaigns and local programmes promoting moderation and harm reduction.

• GHG emissions: target to reduce Scope 1 & 2 emissions by ~50% by 2030 vs baseline; rolling programs to reduce supply-chain (Scope 3) intensity.
• Packaging: targets to increase recycled content and recyclability; ongoing lightweighting of glass to reduce CO2 per bottle.
• Water & raw materials: projects in vineyards, sugarcane and agave sourcing regions to improve water efficiency and biodiversity outcomes.
• Social impact: global responsible consumption campaigns and local community investment tied to sustainable sourcing and workforce wellbeing.

• Brand investment and marketing remain top priority to sustain premiumisation and margin expansion.
• Disciplined M&A approach: selective acquisitions to strengthen premium portfolio and geographic coverage.
• Shareholder returns: balanced mix of dividends and share buybacks aligned with cash flow and strategic investments.

Pernod Ricard SA (RI.PA) Mission Statement

• Premium-first strategy: focus on brand equity, price mix, and experiential marketing to drive value rather than volume.
• Sustainability integration: embedding environmental and social commitments (reduced carbon footprint, responsible sourcing, water stewardship, responsible drinking) into every brand and market strategy.
• Innovation & consumer engagement: invest in digital, on‑trade experiences, and premiumization trends to increase consumer lifetime value.
• Global/local balance: leverage a global portfolio while empowering local teams to adapt premium experiences to regional cultures and channels.

• Brand elevation: accelerate premium and super‑premium segments across key brands (e.g., Absolut, Chivas Regal, Jameson, Ballantine's, Martell, Havana Club).
• Portfolio optimization: targeted brand investment, M&A discipline, and divestment of non-core assets to concentrate resources on high‑return premium growth.
• Responsible leadership: measurable sustainability targets tied to operations, supply chain, and community engagement.

• Carbon & energy: commitments to reduce greenhouse gas emissions across operations and supply chain, align long‑term with net‑zero objectives.
• Water & agriculture: programs to secure sustainable sourcing of key raw materials and improved water stewardship in producing regions.
• Social responsibility: initiatives to promote responsible drinking, diversity & inclusion, and community development where brands operate.

• Margin improvement through premiumization and price/mix optimization.
• Disciplined capital allocation: reinvestment in high‑ROI brand building, bolt‑on acquisitions, and shareholder returns (dividends/share buybacks where appropriate).
• Risk management: hedging, geographic diversification, and focused cost productivity programs to protect margins in volatile FX and input cost environments.

Pernod Ricard SA (RI.PA): Vision Statement

• Entrepreneurial spirit: autonomy, initiative, boldness and a taste for risk that drive innovation in product, go-to-market and digital transformation initiatives.
• Mutual trust: respect, transparency and collaborative stakeholder relationships across 86 markets and with more than 18,000 employees worldwide (approx.).
• Strong sense of ethics: integrity, responsibility and compliance embedded into governance, responsible drinking programs and supply-chain standards.

• Revenue and profitability: Pernod Ricard's multi-billion euro net sales base supports investment in premiumization and sustainability (company reports show annual net sales in the multi-billion-euro range and recurring operating profit in the billions).
• Global footprint: operations across dozens of markets with thousands of employees, enabling local entrepreneurship while upholding global ethical standards.
• Investment in sustainability: multi-year commitments to reduce carbon emissions and packaging waste, with progress tracked in annual sustainability reports.

• Decentralized operating model-brand autonomy encourages initiative and market responsiveness while Group-level policies ensure alignment with ethics and sustainability targets.
• Performance frameworks that combine commercial KPIs with ESG-related objectives in executive and local management scorecards.
• Training and compliance-mandatory modules on anti-corruption, responsible marketing and product stewardship for employees and partners.

• Premiumization strategy leverages entrepreneurial brand teams to grow high-margin labels while funding sustainability investments.
• Responsible marketing and consumer education programs promote moderation; partnerships with NGOs and industry groups reinforce mutual trust with communities.
• Supply-chain initiatives (sourcing, packaging, logistics) aim to reduce environmental impact while maintaining ethical sourcing standards.