Mission Statement, Vision, & Core Values (2026) of Rightmove plc.

Rightmove plc, established in 2000, stands as the UK's leading online property portal, connecting millions of users with a vast array of listings and services while delivering the platform, data and agent tools that underpin a dominant position in the UK property market; driven by a clear mission-to make the move easier and simpler by offering the best place to turn to for tools, expertise and trust-and a bold vision to give everyone the belief they can make their move, Rightmove blends user-first design, advanced search and market insight with core values-We create value... We think bigger... We care deeply... We move together-that spotlight trust, curiosity, collaboration and inclusivity as it expands services for buyers, sellers, renters and property professionals and continues to shape how the nation navigates property decisions

Rightmove plc (RMV.L) Intro

• Market position: market-leading portal with the largest share of UK online property search traffic.
• Audience scale: millions of unique users and hundreds of millions of monthly visits aggregated across seasons and channels.
• Service breadth: property listings, mortgage and valuation tools, estate agent software integrations, advertorial and lead-generation services for developers and agents.
• Platform strengths: advanced search/filtering, interactive maps, pricing indices and local market intelligence to aid decision-making.

• Founded: 2000 (online portal launch)
• Primary users: buyers, renters, sellers, estate agents, developers, mortgage and ancillary partners
• Geography: UK-focused with near-universal coverage of residential property listings
• Strategic focus: product innovation, data-driven insight, agent retention and incremental monetisation

• Trust & transparency: clear property information, verified listings and robust data governance.
• User-first design: UX/UX improvements to streamline search, alerts and comparison tools.
• Agent partnership: subscription-based model with support, analytics and upsell pathways for estate agents and developers.
• Data-driven insight: market indices, regional pricing trends and tools that inform pricing and strategy for customers.

Rightmove plc (RMV.L) - Overview

• Core purpose: reduce friction in property moves by aggregating listings, insights and service tools in one trusted destination.
• Primary users: home movers, landlords, estate and lettings agents, mortgage and conveyancing partners.
• Key platform pillars: tools (search, valuation, lead generation), expertise (market data, insight), trust (brand, agent accreditation, user reviews).

• Make the move simpler - measured by user engagement, conversion rates from listing-to-viewing-to-offer, and time-on-market improvements for listed properties.
• Tools & expertise - continual investment in data products (e.g., price indices, local market reports) and tech features like virtual tours and valuation tools.
• Trust - maintaining high platform integrity, agent relationships and compliance standards to protect users and sustain repeat usage.

• Be the definitive, end-to-end property platform for anyone moving home - forecasting a future where search, transaction orchestration and post‑move services are integrated seamlessly.
• Extend monetisation beyond agent advertising into adjacent services (mortgages, conveyancing, insurance) while preserving user trust and neutrality.
• Use proprietary data and AI to improve pricing transparency, match quality and time-to-market reductions for sellers and landlords.

• User-first - product roadmap prioritised by user impact (engagement, NPS, conversion), not purely revenue per listing.
• Quality & integrity - data accuracy and partner verification to protect marketplace credibility.
• Innovation with restraint - iterative feature launches, A/B testing and measured adoption to avoid harming ecosystem dynamics.
• Partnership ethos - long-term relationships with estate and lettings agents as primary customers and distribution channel.
• Accountability - transparent reporting, clear KPIs and governance to ensure sustainable long-term value for shareholders and customers.

• Product investment focuses on enhancing conversion funnels: better search relevance, valuation accuracy and end-to-end service integrations to reduce moving friction.
• Commercial strategy balances agent ARPU (average revenue per user/listing) with platform openness to third‑party service providers, preserving trust while growing revenue per active user.
• Governance and compliance priorities to safeguard data, ensure fair listing practices and maintain market leadership amid regulatory scrutiny.

Rightmove plc (RMV.L) - Mission Statement

• User-centric focus: prioritising clarity, trust and control for buyers, sellers and renters.
• Marketplace leadership: providing a single, high-visibility place for property listings and related services.
• Data-driven support: turning listings, search behaviour and market data into actionable insight for consumers and professionals.
• Reliability and scale: maintaining a platform that agents and consumers can depend on day-to-day.

• Traffic and reach: high monthly audience and repeat engagement that exposes listings to a broad pool of prospective movers.
• Commercial performance: monetisation through agent subscriptions, featured listings and advertising that fund product investment.
• Product adoption: tools that increase user confidence (mortgage calculators, market heatmaps, price percentile indicators).
• Market transparency: publishing brokered indices, monthly sales/rent indices and regional price trends to reduce information asymmetry.

• Platform improvements - faster search, richer listing content, mobile-first UX to reduce drop-off and increase listing exposure.
• Data products - indices, local market insights and automated valuation tools helping buyers/sellers make informed decisions.
• Agent ecosystem - subscription tiers and value-added products that align agent success with consumer outcomes.
• Partner integrations - mortgage brokers, conveyancing and insurance partners to streamline transaction steps.

• Consistent reinvestment of high-margin cashflows into product, data teams and platform resilience.
• Regular publication of market indices and insight reports to reduce information gaps for consumers.
• Dividends and share buybacks reflecting cash generation while maintaining investment capacity.

Rightmove plc (RMV.L) - Vision Statement

• We create value - deliver measurable results for customers and shareholders by building trust and driving listings, leads, and transactions.
• We think bigger - pursue bold product and data innovations, driven by curiosity and long-term opportunity.
• We care deeply - foster authenticity, enjoyment, and inclusion across teams and communities we serve.
• We move together - collaborate internally as one team and compete externally to raise standards across the market.

• Trust: measured via consumer NPS and agent retention; core to conversion and repeat advertiser spend.
• Curiosity & innovation: reflected in R&D and product releases (AI-driven valuation tools, enhanced search, video and 3D viewing features).
• Teamwork & inclusivity: employee engagement scores and diversity initiatives underpin product delivery and customer support robustness.