Mission Statement, Vision, & Core Values (2026) of Rentokil Initial plc.

From its roots in 1925 to becoming a FTSE 100 services powerhouse operating in around 90 countries with approximately 68,500 colleagues, Rentokil Initial plc combines a clear purpose-"Protecting People, Enhancing Lives, Preserving our Planet"-with an ambitious vision to be "the most loved and respected services business on the planet - delivering in THE RIGHT WAY," evidenced by its 2022 acquisition of Terminix to scale in North America and a striking financial performance in 2023 where revenue jumped 44.7% to reach £5.37 billion with pre‑tax profit rising to £493 million (up 66.9%), while its core values-Service, Relationships, Teamwork and Responsibility-drive customer satisfaction, employee engagement and a sustainability commitment targeting net‑zero by 2040

Rentokil Initial plc (RTO.L) - Intro

• Listed on the London Stock Exchange and a constituent of the FTSE 100 Index.
• Commitment to sustainability with a target of net-zero emissions by 2040.
• Strategic focus: organic growth across pest control, consolidation through M&A (e.g., Terminix), and margin improvement via scale and digitalisation.

• Deliver safe, reliable, and innovative pest control, hygiene and workwear services that protect people and businesses.
• Grow by combining local service excellence with global scale to drive customer value and recurring revenues.

• To be the world leader in pest control, hygiene and workwear solutions - trusted by customers to create safe and healthy environments.
• Leverage technology, data and sustainability to differentiate services and reduce environmental impact.

• Safety first - protect colleagues, customers and communities.
• Customer focus - deliver high-quality, consistent service at scale.
• Operational excellence - drive efficiency and margin through standardisation and digital tools.
• Growth mindset - acquire strategically (e.g., Terminix) and invest in organic expansion.
• Sustainability - embed Net Zero 2040 targets into operations and supply chain decisions.

• FY 2023 performance showed strong post-acquisition scale: revenue £5.37bn and pre-tax profit £493m, reflecting successful integration and revenue synergies.
• North American market scale post‑Terminix provides a foundation for cross-selling and operational leverage.
• Ongoing capital allocation priorities include integration of acquisitions, investments in digital and sustainable operations, and shareholder returns in line with cash generation.

Rentokil Initial plc (RTO.L) - Overview

• 'Protecting People, Enhancing Lives, Preserving our Planet.' - the core rallying statement that directs Rentokil Initial plc's strategy across service delivery, innovation and sustainability.
• Protecting People: the company focuses on preventing pest-borne disease, supporting food safety and maintaining hygienic workplaces for customers across commercial, residential and public sectors.
• Enhancing Lives: services and solutions aim to improve well‑being for customers, employees and communities through proactive pest management, hygiene programs and training.
• Preserving our Planet: environmental stewardship is embedded in operations, product development and procurement to reduce emissions, waste and chemical impact.

• Service design prioritises safety, minimal environmental impact and measurable customer outcomes (reduced food-safety incidents, fewer infestations, improved cleanliness KPIs).
• Investment decisions balance revenue growth with sustainability targets: low-emission vehicles, digital inspection tools and alternative chemistries.
• People and training: workforce development, certifications and health & safety KPIs are linked to the mission commitments.

• Net‑zero ambition: public commitment to achieve net‑zero greenhouse gas emissions for operations (with multi‑decade targets that accelerate reductions in the 2020s-2040s).
• Science-based goals and reporting: disclosure of Scope 1 & 2 emissions and progress on energy efficiency, fleet electrification and reduced-use product formulations.
• Waste & chemical stewardship: programs to reduce single‑use plastics, move to lower‑impact biocides where effective, and expand integrated pest‑management (IPM) to limit chemical reliance.

• Digital inspection & reporting tools that reduce site visits and enable targeted treatments, improving outcomes while lowering travel emissions.
• Electrification of field fleets in urban markets to cut Scope 1 emissions and improve air quality for communities served.
• Customer hygiene programs (hand‑hygiene, washroom services) that directly reduce infection risk in healthcare, retail and food sectors.

• Board‑level oversight of sustainability, risk and compliance ensures mission alignment with capital allocation and M&A.
• Executive KPIs tie financial performance to safety, customer outcomes and environmental targets.
• Regular public reporting (annual & sustainability reports) tracks progress against emissions, safety and service quality metrics.

Rentokil Initial plc (RTO.L) - Mission Statement

• Customer-centricity: prioritising satisfaction, rapid response and measurable outcomes across commercial and consumer segments.
• Integrity and ethics: embedding "THE RIGHT WAY" as an operational standard - compliance, safety and fair treatment of employees and customers.
• Operational excellence: systematised service delivery, digital tools and training to drive consistency and quality.
• Innovation and sustainability: investing in technology, low‑impact treatments and carbon reduction to meet regulatory and customer expectations.
• People-first culture: talent development, diversity and wellbeing to build trust and retention among ~36,000 employees globally.

• Focused organic growth and margin improvement through pricing, route optimisation and cross‑sell.
• Selective acquisitions to add capability and scale in high‑growth segments and geographies.
• Technology adoption (field apps, remote monitoring, data analytics) to increase first‑time fix rates and customer satisfaction.
• ESG commitments: targets to reduce carbon intensity, lower chemical use where possible, and enhance reporting transparency.

Rentokil Initial plc (RTO.L) - Vision Statement

• Service: deliver rapid, reliable, technically excellent solutions that minimize customer disruption and protect brand value.
• Relationships: build long-term trust with customers, partners and communities through consistent performance and transparency.
• Teamwork: leverage local knowledge and cross-border collaboration to share best practice and scale innovations.
• Responsibility: operate ethically, reduce environmental impact and support employee wellbeing and development.

• Standardised global service protocols and digital tools to ensure consistent frontline delivery and traceability.
• Customer experience metrics (NPS, retention) embedded into management performance and incentive frameworks.
• Cross-functional innovation hubs to accelerate pest-detection technology, data analytics and sustainable product adoption.
• Clear sustainability targets (carbon reduction, waste and chemical-use minimisation) aligned with investor reporting.

• Service - measured through high NPS and strong customer retention rates, supporting recurring revenue and margin stability.
• Relationships - long-term contracts and account-level retention drive predictable cash flow and cross-sell opportunities.
• Teamwork - efficiency gains and faster roll-out of best-practice protocols reduce cost-to-serve and improve response times.
• Responsibility - sustainability initiatives (carbon reduction targets, safer chemical programs) reduce regulatory and reputational risk while meeting customer ESG expectations.

• Digital field-force enablement and telematics to improve scheduling, first-time-fix rates and real-time reporting to clients.
• Expansion of recurring service contracts and hygiene solutions to increase lifetime customer value.
• Targeted M&A to add technical capability, geographic reach and specialised hygiene/infection control services.
• ESG programmes to lower emissions intensity, cut single-use plastics and enhance supplier standards.