Mission Statement, Vision, & Core Values (2026) of Rubis.

From its 1990 founding to its Euronext listing as RUI.PA, Rubis SCA has grown into a multinational energy operator balancing fuels distribution and an accelerating renewable pipeline-reporting a resilient Group EBITDA of €710-€760 million in 2024 while returning roughly €77 million to shareholders via an exceptional interim dividend in November 2024; the group pairs this financial discipline with an operational renewable foothold through Photosol's 535 MWp of capacity in 2024 and an ambitious pipeline targeting over 2.5 GWp by 2027, all underpinned by formal commitments such as UN Global Compact membership since 2021, a target to cut greenhouse gas emissions by 25% by 2025, planned investments of more than €100 million in renewables and €50 million in digital transformation in 2024, a goal to forge at least five international alliances during the year, and a compliance program including anti‑corruption e‑learning deployed across 40 countries where the Group operates.

Rubis (RUI.PA) Intro

• Founded: 1990
• Listing: Euronext Paris (RUI.PA)
• Primary regions: Caribbean, Africa, Indian Ocean

• Provide secure, local access to fuels and energy services
• Generate sustainable shareholder returns
• Progressively shift portfolio toward renewable generation

• Local presence and customer proximity
• Operational discipline and safety
• Responsibility in environmental and social performance
• Prudent capital allocation and shareholder fairness

• Consolidate and grow distribution platforms in core regions
• Scale Photosol and other renewable initiatives toward the 2.5 GWp pipeline target
• Maintain resilient cash flow and disciplined capital returns (example: €77M exceptional dividend, Nov 2024)
• Improve operational efficiency and ESG performance across assets

Rubis (RUI.PA) Overview

Rubis (RUI.PA) positions itself as a diversified distributor and storage operator for energy products, focused on high-growth markets in Africa, the Caribbean, France and selected European and Indian Ocean territories. The company's declared mission, vision and core values emphasize reliable access to energy, integration of social and environmental responsibility, and a transition strategy that aligns operations with international sustainability frameworks.

Mission Statement

• Provide essential energy products and services in growing and under-served markets, ensuring long-term, reliable access to fuels, LPG, bitumen and storage solutions.
• Integrate social and environmental considerations into operational decision-making, prioritizing safety, community impact and reduced environmental footprint.
• Contribute to sustainable development by aligning operations and investments with the United Nations Sustainable Development Goals (SDGs).
• Drive a pragmatic energy transition by investing selectively in renewable energy, low-carbon solutions and infrastructure that improve resilience and access.
• Maintain continuous improvement in corporate social responsibility, reporting and governance - Rubis has been a member of the United Nations Global Compact since 2021.

Vision

• Be recognized as a leading, resilient energy partner in emerging and island economies - combining distribution scale with operational safety and environmental stewardship.
• Transform the company into a broader sustainable energy infrastructure group through targeted investments (renewables, storage, low-carbon fuels) while preserving reliable supply chains.
• Embed measurable SDG contributions across markets, particularly SDG7 (Affordable and Clean Energy), SDG9 (Industry, Innovation and Infrastructure) and SDG13 (Climate Action).

Core Values

• Customer focus: secure supply, local presence and operational continuity for households, industry and transport.
• Safety & environment: strict HSE standards, accident prevention, pollution control and lifecycle thinking.
• Long-term partnership: invest in local networks, workforce development and community engagement.
• Integrity & governance: transparent reporting, compliance with international frameworks (including the UN Global Compact) and progressive stakeholder dialogue.
• Pragmatism & agility: balance commercial performance with measured decarbonization pathways and financial discipline.

Strategic Sustainability & SDG Integration

• Membership in the UN Global Compact since 2021 provides Rubis with a structured framework for human rights, labour, environment and anti-corruption commitments.
• Operational policies are increasingly linked to SDGs-examples include expanding LPG access (SDG7), improving storage resilience (SDG9) and implementing emissions-reduction projects (SDG13).
• Targeted investments in renewable power for terminals and retail sites aim to reduce on-site emissions and consumption from diesel-backed generation.

Selected Financial & Operational Metrics (Representative)

Concrete Initiatives & Investment Focus

• Modernize terminals and storage to reduce leakages, increase safety and accommodate cleaner fuels.
• Roll out solar and hybrid power at terminals and service stations to cut diesel consumption and scope 1/2 emissions.
• Expand LPG access programs in Africa and the Caribbean to displace traditional biomass/kerosene and improve household energy security.
• Pursue acquisitions and partnerships that strengthen logistics, storage and downstream integration in priority markets.

For a detailed background on Rubis' evolution and business model, see: Rubis: History, Ownership, Mission, How It Works & Makes Money

Rubis (RUI.PA) Mission Statement

• Targeted growth via acquisitions, joint ventures and partnerships to expand presence across Europe, the Caribbean, Africa and Latin America.
• Reduce greenhouse gas (GHG) emissions by 25% by 2025 (baseline: company-reported scope 1 & 2 emissions), with interim monitoring and public disclosure.
• Invest over €100 million in renewable energy projects within the next two years (2025-2026 pipeline acceleration).
• Allocate €50 million to digital transformation in 2024, prioritizing AI and machine‑learning solutions for logistics and supply-chain optimization.
• Establish alliances with at least five international firms in 2024 to broaden service offerings and regional capabilities.

• Safety and responsibility: prioritize employee and community safety across operations and projects.
• Sustainability: integrate decarbonization and renewables into capital allocation and project selection.
• Customer focus: improve satisfaction via feedback mechanisms and advanced CRM analytics to tailor offers and services.
• Innovation and efficiency: invest in AI/ML and digital platforms to reduce costs, improve routing and inventory turnover.
• Partnership and integrity: pursue transparent, value‑creating joint ventures and acquisitions.

• Annual reduction in CO2e (tonnes) measured vs baseline to track progress toward -25% target.
• MWp commissioned per year from Photosol and consolidated renewables.
• Return on invested capital (ROIC) for acquisitions and renewable projects-target higher than weighted average cost of capital.
• Customer Net Promoter Score (NPS) and CRM-driven response time reductions.
• Operational KPIs: logistics lead time, inventory days, and fuel margin per cubic metre.

• Mergers & acquisitions: target complementary regional assets and downstream distribution networks to increase market share and resilience.
• Renewables scaling: accelerate Photosol development, secure PPAs and diversify into storage and hybrid projects to reach 2.5+ GWp by 2027.
• Digitalization: deploy €50M in 2024 for AI-driven route optimization, predictive maintenance and demand forecasting to reduce OPEX and emissions.
• Customer experience: roll out CRM upgrades and continuous feedback loops to improve service satisfaction and tailor B2B/B2C offerings.
• International partnerships: form at least five alliances in 2024 to enhance distribution, trading and project origination capabilities.

• Investor profile and strategic rationale: Exploring Rubis Investor Profile: Who's Buying and Why?

Rubis (RUI.PA) Vision Statement

• Integrity: strict compliance with laws and a group-wide anti-corruption program, including an e‑learning module deployed across all 40 countries where Rubis operates.
• Customer focus: continuous improvement of product quality, distribution reliability and responsiveness to client needs across retail and B2B channels.
• Teamwork: cross-functional collaboration across logistics, trading, retail and terminals to accelerate execution and knowledge transfer.
• Innovation: investment in digitalization, operational efficiency and alternative energy solutions to remain competitive and resilient.
• Sustainability: commitment to reduce environmental impact while maintaining safe operations and delivering quality products and services.

• Integrity: centralized compliance reporting, mandatory anti-corruption e‑learning across 40 countries, third‑party due diligence protocols and internal audits.
• Customer focus: investments in logistics to reduce delivery lead times (target: improve on‑time delivery by mid-single digits annually) and loyalty programs at retail sites.
• Teamwork: cross-border project teams for terminal expansions and shared performance KPIs to align incentives.
• Innovation: pilot projects in digital fuel management, automated inventory and remote monitoring to reduce shrinkage and optimize fill rates.
• Sustainability: rolling out energy-efficiency upgrades, electrification of selected sites and evaluating renewable fuel blends to lower CO2 intensity per tonne delivered.

• Terminal optimization and selective acquisitions to densify presence in high-growth regions.
• Digitalization of retail and wholesale operations to cut costs and improve customer experience.
• Energy transition projects: evaluating biofuels, blended fuels and efficiency measures across terminals and stations.
• Strengthening governance: group-wide compliance KPIs, whistleblowing channels and training programs (including the deployed e‑learning).