Mission Statement, Vision, & Core Values (2026) of Sapphire Foods India Limited.

Sapphire Foods India Limited has sprinted from its founding in 2015 to become a powerhouse franchise operator of Yum! Brands, overseeing KFC, Pizza Hut and Taco Bell outlets across the region and driving a strategy built on menu localization, tech integration and sustainability that now supports more than 400 outlets historically and, as of March 31, 2025, operates a network of 836 restaurants in India and 127 in Sri Lanka; anchored by a mission to build a sustainable, profitable business through high-quality food and exceptional service, a vision to be India's best restaurant operator, and core values-Excellence, Courage, Integrity, Empathy and Accountability-that steer its rapid expansion, operational rigor and recognition as the No.1 QSR in India on the Dow Jones Sustainability Index for a second consecutive year, inviting a closer look at how these statements are translated into measurable growth, customer experience and stakeholder value

Sapphire Foods India Limited (SAPPHIRE.NS) - Intro

• Established: 2015
• Primary brands operated: KFC, Pizza Hut, Taco Bell
• Geographic footprint (as of March 31, 2025): India and Sri Lanka, with presence in the Maldives
• Total restaurants (as of March 31, 2025): 963

• Deliver accessible, affordable, and high-quality QSR experiences at scale.
• Grow sustainably by combining local relevance with global brand standards.
• Leverage technology and operations excellence to maximize customer satisfaction and unit economics.

• To be the most loved and trusted QSR operator in the subcontinent by creating great food experiences, driving inclusive growth, and leading sustainability in the industry.
• Expand omnichannel reach while maintaining consistency and speed across every outlet.

• Customer First - relentless focus on food quality, safety, and service speed.
• Integrity & Compliance - adherence to global brand standards and regulatory norms.
• Operational Excellence - continuous improvement, standardized processes, and data-driven decisions.
• Innovation - menu localization, digital ordering, and technology integration across delivery and store operations.
• People & Community - workforce development, local supplier partnerships, and community engagement.
• Sustainability - resource efficiency, waste reduction, and responsible sourcing (recognized via DJSI ranking).

• Network growth: accelerating new store openings while optimizing mature-store productivity.
• Menu localization: adapting global offerings to local tastes to drive frequency and ticket sizes.
• Digital & delivery: integrating app-, aggregator-, and cloud-kitchen strategies to capture delivery demand.
• Sustainability & ESG: energy efficiency, packaging reduction, and supply-chain transparency to support long-term cost savings and DJSI recognition.
• Franchise & partner model optimization: scaling through disciplined capital allocation and unit-level return metrics.

• Omnichannel presence: each outlet supports dine-in, takeaway, and delivery to capture full demand spectrum.
• Scale advantage: nearly 1,000 outlets as of March 31, 2025 provides purchasing and marketing leverage across the network.
• Recognition: ranked No.1 QSR in India on Dow Jones Sustainability Index for the second year, reflecting measurable ESG commitments.

Sapphire Foods India Limited (SAPPHIRE.NS) - Overview

• Core focus: growth of QSR brands (KFC, Pizza Hut, Taco Bell in India & select international markets) with scalable store expansion and digital ordering channels.
• Operational model: franchise and company-owned mix, centralized procurement, and emphasis on unit-level economics to drive margin improvement.
• Sustainability intent: reduce food waste, optimize energy and water use at outlets, and ESG-linked initiatives across the supply chain.
• People strategy: investing in training, frontline retention, and management development to maintain service consistency and brand standards.

• Value proposition to customers: consistent product quality, rapid service, and omnichannel convenience (dine-in, delivery, takeaway, app/aggregators).
• Investor focus: drive same-store-sales growth (SSSG), improve unit economics, and selectively expand high-return markets and formats.
• Key risks addressed in strategy: input-cost inflation, labor availability, and competitive promotional intensity in the QSR space.

Sapphire Foods India Limited (SAPPHIRE.NS) - Mission Statement

• Becoming India's best: a measurable ambition tied to market leadership in unit economics, customer satisfaction (NPS), and comparable-store sales growth.
• Outlier organization: drive differentiated performance through innovation in formats (QSR, casual dining), digital ordering, delivery, and store-level execution.
• Living values daily: embed integrity, accountability, ownership, and customer-first behaviors in franchise partnerships and corporate teams.

• Consistent store-level execution to improve throughput and average check.
• Digital-first guest journeys-ordering apps, aggregators, and loyalty-to boost frequency and lifetime value.
• Franchise and supply-chain excellence to expand reach while maintaining margins and food safety standards.

• New store openings and format optimization to grow market share while improving per-store productivity.
• Investments in technology (POS, kitchen automation, analytics) to raise throughput and reduce wastage.
• Franchise model enhancements and supply-chain integration to maintain margin resilience as roll-out accelerates.

Sapphire Foods India Limited (SAPPHIRE.NS) - Vision Statement

• Drive market-leading customer experiences across all brands and formats.
• Expand profitably across urban and emerging markets through company-owned and franchised stores.
• Leverage digital, delivery and loyalty ecosystems to increase frequency and lifetime value.
• Maintain strong unit economics with disciplined capital allocation and operating leverage.

• Excellence - Relentless focus on operational standards, food safety, and customer service to be the best version of the organization.
• Courage - Willingness to innovate formats, pilot new markets and challenge legacy assumptions in food service.
• Integrity - Transparent governance, ethical conduct across the value chain, and compliance with regulatory and brand standards.
• Empathy - Prioritizing employee safety, fair franchisee relationships and community-oriented initiatives.
• Accountability - Clear ownership of targets, metrics and commitments at all levels, from the store team to the boardroom.

• Quality & Safety: standardized audit scores and supplier compliance metrics to ensure excellence.
• Innovation & Courage: pilot-to-scale timelines for new formats and digital rollouts, monitored by growth KPIs.
• Governance & Integrity: board oversight, independent audits and public disclosures aligned to regulatory standards.
• People & Empathy: training-hours-per-employee, employee retention rates and grievance-redress metrics.
• Accountability: store-level P&L ownership with scorecards tied to incentives and franchisee performance SLAs.