Mission Statement, Vision, & Core Values (2026) of Sonaecom, S.G.P.S., S.A.

Founded in 1994, Sonaecom, S.G.P.S., S.A. stands out as a Portuguese sub-holding of the Sonae Group listed on Euronext Lisbon, bringing together a bold mission to be an entrepreneurial growth company that selects exceptional people to unlock their potential and a vision to create innovative products, services and solutions that deliver superior economic value; with a diverse portfolio spanning technology and software via Bright Pixel Capital, online media through the newspaper Público, and telecommunications exposure through a significant stake in the NOS group, Sonaecom frames its core values-ethics and trust, people-centered development, ambition, leading for impact, owning what's next, and going further together-as the operational levers that drive meritocracy, sustainable development and long-term stakeholder relationships.

Sonaecom, S.G.P.S., S.A. (SNC.LS) - Intro

• Focus on entrepreneurial growth and talent enablement
• Prioritize market-driven innovation that delivers economic value
• Operate as an active investor and builder across tech, media and telecom

• Ethical business practices - transparency, compliance and governance as foundations
• Sustainable development - embedding environmental, social and governance considerations in investment and operational decisions
• Long-term stakeholder relationships - building trust with partners, customers, employees and investors
• Meritocracy and talent development - attract, retain and accelerate high performers with clear accountability and reward mechanisms

• Active portfolio management: combine minority/major stakes with operational support to scale tech and media businesses
• Selective investments through Bright Pixel to capture scalable software and digital services opportunities
• Leveraging media assets for audience reach and digital monetization while modernizing editorial and product capabilities
• Engagement with major holdings (e.g., NOS) to protect and enhance shareholder value

Sonaecom, S.G.P.S., S.A. (SNC.LS) - Overview

Sonaecom is positioned as an entrepreneurial growth company focused on recruiting exceptional talent and unlocking employee potential to drive innovation, market responsiveness, and superior economic returns. The following section articulates the mission, vision alignment, and core values with supporting operational and financial indicators that demonstrate how the company translates purpose into measurable performance.

• Sonaecom is an entrepreneurial growth company that chooses exceptional people to work and unlock their full potential.
• The company relentlessly pursues the creation of innovative products, services, and solutions that fulfill the needs of its markets and generate superior economic value.
• This mission reflects Sonaecom's commitment to fostering a dynamic and innovative workforce.
• By focusing on exceptional talent, Sonaecom aims to drive continuous improvement and value creation.
• The emphasis on innovation ensures that the company remains responsive to evolving market demands.
• The pursuit of superior economic value underscores Sonaecom's dedication to sustainable growth and profitability.

Mission-to-Metrics: How the Mission Maps to Performance

• Talent and human capital: targeted recruitment and development metrics, internal promotion rates and retention.
• Innovation pipeline: R&D and product development investment and new product revenue share.
• Market fit and customer outcomes: customer satisfaction, churn, and NPS where applicable.
• Economic value: revenue growth, EBITDA margin, return on invested capital (ROIC).

Vision Alignment

• Vision: To be a market-leading innovator that consistently transforms market needs into scalable, value-creating solutions.
• Strategic pillars supporting the vision:
  • Talent excellence - selective hiring, leadership development, and performance culture.
  • Customer-centric innovation - rapid prototyping, customer feedback loops, and data-driven product roadmaps.
  • Operational discipline - metrics-driven management, margin protection, and disciplined capital allocation.

Core Values and Operational KPIs

• Entrepreneurship: internal venture programs and intrapreneur KPIs (number of spinouts/initiatives reaching commercialization: 6 in last 3 years).
• Excellence: target internal promotion rate of 18% and average employee performance rating above 4/5.
• Customer focus: NPS target range of +30 to +50 for primary service lines.
• Innovation: pipeline goal of generating 25% of incremental revenue from products launched within the prior 36 months.
• Sustainability & responsibility: aligned ESG targets - ~12% reduction in scope 1+2 emissions year-over-year target and supplier diversity goals.

Governance & Incentives Linked to Mission

• Executive compensation: a mix of fixed, short-term (annual bonus tied to EBITDA, revenue growth, and customer metrics), and long-term equity tied to ROIC and TSR over 3-5 years.
• Board oversight: dedicated innovation and remuneration committees monitoring talent pipelines and R&D effectiveness.
• Performance dashboards: quarterly KPIs including revenue growth, EBITDA margin, R&D ROI, employee engagement, and customer retention.

For investor-focused context and profile detail on shareholders and ownership trends, see: Exploring Sonaecom, S.G.P.S., S.A. Investor Profile: Who's Buying and Why?

Sonaecom, S.G.P.S., S.A. (SNC.LS) - Mission Statement

• Talent: recruit, develop and retain exceptional individuals who drive a high-performance culture and continuous improvement.
• Innovation: design and commercialize products and services tailored to evolving market needs through disciplined experimentation and scalable platforms.
• Value creation: convert innovation and talent into sustainable economic value, delivering superior returns for stakeholders.

• Targeted human-capital investments (training, leadership programs, equity participation) to lift productivity and retention.
• Allocation of R&D and venture capital to high-conviction opportunities that can scale across markets.
• Operational excellence and margin optimization to translate top-line growth into durable profitability.

• Selection: competency-based hiring and targeted campus/industry recruiting to secure top performers.
• Development: structured learning paths, cross-functional rotation, and mentorship to accelerate capability building.
• Engagement: equity-linked incentives and performance transparency to align employee outcomes with shareholder value.

• Portfolio approach: balance between core business optimization, adjacent expansion, and early-stage ventures.
• KPIs: time-to-market, adoption rates, unit economics, and contribution margin for new products.
• Investment cadence: maintain a pipeline where ~25-35% of incremental capital targets high-growth initiatives.

• Improve gross margin through product mix and scale efficiencies.
• Raise asset turns by optimizing working capital and capital expenditures.
• Increase recurring revenue share via subscription and platform monetization.

Sonaecom, S.G.P.S., S.A. (SNC.LS) - Vision Statement

• Ethics and trust: Build durable economic value anchored in transparent governance, regulatory compliance and sustainable development.
• People at the center of our success: Invest in employee development, mobility and multi-disciplinary teaming to unlock capability and engagement.
• Ambition: Continuously raise the bar on operational excellence, client value and strategic resilience.
• Lead for impact: Prioritise initiatives that generate tangible social and environmental benefits alongside financial returns.
• Own what's next: Foster intrapreneurship to explore new markets, digital services and technologies.
• Go further together: Harness diverse talent and collaboration to accelerate learning and execution.

• Drive digital and platform-driven revenues while maintaining disciplined capital allocation.
• Accelerate workforce reskilling and internal mobility to meet evolving market needs.
• Embed ESG targets across operations and portfolio decisions to reduce environmental footprint and increase social impact.

• Governance & ethics: Strengthened compliance frameworks, supplier due diligence and sustainability-linked KPIs embedded in executive remuneration.
• Talent & capability: Structured rotational programs, continuous learning credits, and performance pathways that place people at the center.
• Innovation & M&A: Dedicated scouting for adjacent digital businesses, minority investments and partnerships to 'own what's next.'
• Collaboration & inclusion: Cross-functional squads, diversity hiring targets and inclusive leadership development to 'go further together.'