Mission Statement, Vision, & Core Values (2026) of Sonae, SGPS, S.A.

Sonae SGPS, S.A., a multinational headquartered in Portugal, leverages progress and innovation across 3 sectors-retail, telecommunications and financial services-to pursue a mission of creating long-term economic and social value for an expanding global population, operating today in over 90 countries with a human-centric, sustainable vision that drives investments in technology, responsible business practices and a values-led culture framed by the 'OUR WAY' principles of Lead with impact, Own what's next, Go further together, Make things simple and Do what's right, all designed to translate ambition into measurable value for customers, communities and stakeholders.

Sonae, SGPS, S.A. (SON.LS) - Intro

• Core business areas: Retail (supermarkets, consumer electronics), Telecommunications (fixed & mobile services), Real Estate (shopping centers), and Financial & Business Services.
• Geographic reach: Operations and partnerships spanning Europe, Latin America and Africa, with commercial or investment exposure in 90+ countries.
• Workforce and footprint: Tens of thousands of employees worldwide, multi-format retail network and substantial digital footprint across brands.

• Expanding access to goods and services by combining physical networks and digital platforms.
• Investing in scalable technology and new business models to enhance customer value and cost efficiency.
• Delivering stakeholder returns while embedding shared-value social programs.

• Delivers superior everyday experiences for customers across multiple sectors.
• Is recognized for sustainable growth, digital leadership and resilient, asset-light models where appropriate.
• Contributes to community well-being and climate resilience through measurable ESG targets.

• Customer Centricity - prioritizing convenience, quality and value.
• Entrepreneurship & Innovation - fostering new ideas, startups and internal ventures.
• Integrity & Responsibility - compliance, transparency and ethical conduct.
• Collaboration & Talent Development - empowering people and networks across the group.
• Sustainability - integrating environmental and social metrics into strategy and capital allocation.

• Emissions and energy: investment in energy efficiency, renewable sourcing and reduced carbon intensity across retail and property assets.
• Circular economy: initiatives to reduce packaging waste, increase recycling and extend product lifetimes.
• Social impact: job creation programs, skill-development partnerships and community support through local initiatives.

• Balanced allocation across organic growth (store expansion, digital platforms), M&A and returning capital to shareholders via dividends and buybacks when appropriate.
• Focus on asset-light or capital-efficient models in non-core ventures while maintaining strategic stakes in high-potential units.

• Retail: omnichannel investments (store experience + e-commerce/logistics) to improve customer reach and margins.
• Telecom & tech: platform investments to scale services and cross-sell within the group.
• ESG integration: KPIs for energy, waste, inclusion and supplier standards embedded in executive targets and reporting.

Sonae, SGPS, S.A. (SON.LS) - Overview

• Mission focus: long-term economic and social value creation through progress and innovation.
• Strategic emphasis: sustainable growth, resilience, and inclusive impact across consumer-facing and infrastructure businesses.
• Operational footprint: diversified portfolio that leverages scale to deliver value to customers and communities.

• Innovation and digital transformation: continuous rollout of omni-channel retail, data-driven customer experiences, and vertical integration to improve margins and convenience.
• Social impact and employment: investments in workforce development, inclusion, and local community programs aligned with long-term value creation.
• Sustainability: targets for emissions reduction, circular economy initiatives in retail and property, and responsible supply-chain policies.

• Long-term value: capital allocation favors projects with multi-year returns (store network optimisation, real estate development, digital platform scale).
• Progress & innovation: R&D and tech investment to improve customer experience (e‑commerce, logistics, payment and telecom services).
• Social value: job creation, training programs, and community partnerships that expand reach of benefits alongside economic returns.

• Retail digitalisation: expansion of online grocery and click‑&‑collect services - penetration rates in key markets rising year-over-year.
• Sustainability metrics: measurable reductions in energy consumption and waste intensity per square meter in retail and property portfolios.
• Financial inclusion: integrated payment and credit solutions via group financial services to broaden customer access.

Sonae, SGPS, S.A. (SON.LS) - Mission Statement

• Human-centric purpose: prioritising quality of life, inclusive access to goods and services, and community development.
• Sustainability-first approach: reducing environmental impact across operations and supply chains while investing in renewable energy and circular economy initiatives.
• Innovation and digital transformation: accelerating e-commerce, data-driven retail and new business models to enhance customer experience and operational efficiency.
• Long-term value creation: balancing financial returns for shareholders with social and environmental outcomes for stakeholders.

• Scale sustainable retail and omni-channel capabilities to meet evolving consumer needs.
• Invest in technology, platforms and partnerships to capture digital growth and increase margins.
• Accelerate decarbonisation and resource-efficiency targets aligned with science-based pathways.
• Support talent development, inclusion and local community programmes across markets where Sonae operates.

• Examples of execution: upgrading supply-chain digitalisation to reduce lead times and waste; piloting circular-services in retail; deploying renewable PPAs for shopping centres and logistics hubs.
• Stakeholder alignment: board-level sustainability governance, executive incentives linked to ESG and financial targets, and public reporting against science-based goals.

Sonae, SGPS, S.A. (SON.LS) - Vision Statement

• Lead with impact: translate ambition into measurable social, environmental and economic outcomes today and for future generations.
• Own what's next: incubate and scale new business models, digital platforms and partnerships that disrupt traditional value chains.
• Go further together: leverage a multicultural, multi-disciplinary workforce to accelerate learning and inclusive growth.
• Make things simple: streamline processes and decision-making to increase speed-to-market and cost-efficiency.
• Do what's right: maintain high governance, transparency and stakeholder trust as prerequisites for resilience and reputation.

• Lead with impact - sustainability targets: carbon neutrality roadmaps, scope 1-3 reduction commitments and circular economy pilots across retail and property assets.
• Own what's next - venture & digital spend: ramp-up of e-commerce, tech incubators and minority investments in high-growth startups to diversify revenue streams.
• Go further together - talent metrics: diversity & inclusion targets, leadership development programmes and cross-business mobility to retain and upskill employees.
• Make things simple - efficiency programmes: store network optimisation, supply-chain simplification and automation to improve like-for-like margins.
• Do what's right - governance indicators: independent board composition, transparent reporting and alignment of executive pay with ESG and financial KPIs.