Mission Statement, Vision, & Core Values (2026) of SSP Group plc.

From a humble start in 1961 to a London-headquartered, FTSE 250-listed operator serving millions each week, SSP Group plc now runs over 2,800 outlets across 35 countries and reported revenues of £3.4 billion in the fiscal year to September 2024, while its mission to enhance the traveler experience-illustrated by innovations like the July 2025 opening of 'The Reserve' at Dublin Airport-drives a vision of global expansion (including a stated ambition to add at least 25 new locations by end-2024), targets such as a 90% positive customer feedback score, a 30% reduction in carbon emissions per meal versus the 2020 baseline, and financial aims tied to double-digit growth and a double-digit EBITDA margin, all underpinned by core values of customer focus, integrity, innovation, teamwork, sustainability and DEI that shape how SSP seeks to be the best part of the journey for travelers worldwide.

SSP Group plc (SSPG.L) - Intro

• Founded: 1961
• Headquarters: London, England
• Listed: London Stock Exchange (FTSE 250 constituent)
• Outlets: over 2,800 across 35 countries
• Customers: serves millions each week
• FY ending Sep 2024 revenue: £3.4 billion

• Provide high-quality food and beverage offerings tailored to travel environments.
• Deliver operational excellence and consistent customer experiences across global travel locations.
• Support brand partners and drive commercial value through execution and scale.

• Be the best part of the journey for travellers worldwide by delivering convenient, inspiring and sustainable food and beverage experiences.
• Grow globally while adapting formats to local traveller needs and channel dynamics (airports, rail, motorway, leisure).

• Customer focus - prioritise traveller experience, speed, quality and relevance.
• Operational excellence - strict standards, safety, and consistency across high-volume, fast-paced sites.
• Partnership and brand collaboration - curate strong brand portfolios and local concepts to meet passenger needs.
• Innovation - adapt menu, digital and service models to changing travel patterns and retail technology.
• Sustainability - reduce waste, improve sourcing and lower carbon intensity in line with industry targets.

• Network optimisation: expand presence in high-growth travel markets while refining hub mix and formats.
• Margin improvement: drive sales per site, cost control and commercial partnerships to enhance profitability.
• Digital and loyalty: invest in pre-ordering, contactless and data-driven merchandising to increase spend per passenger.
• Sustainability targets: implement waste reduction, sustainable sourcing and energy efficiency across outlets.

SSP Group plc (SSPG.L) - Overview

• Global footprint: more than 2,800 outlets across 35 countries, focused on airports, rail stations and travel hubs.
• Customer-centric focus: designs concepts and operations to be 'the best part of the journey' for travellers, prioritising convenience, quality and speed.
• Operational agility: model built for high-turnover, variable-traffic environments where menu, service style and layout adapt to passenger flows.

• July 2025 - The Reserve, a premium wine and food concept, opened at Dublin Airport, delivering an elevated dining and retail experience for international and domestic travellers and demonstrating SSP's investment in premium, experiential formats.

• Quality and brand curation - partnering with local and international brands to offer consistent, high-quality food & beverage options.
• Experience design - creating premium, fast-casual and grab-and-go formats tailored to travel contexts.
• Innovation - menu development, digital ordering, loyalty and retail solutions to speed service and increase spend per passenger.
• Sustainability and sourcing - improving supply chain transparency and reducing waste in on-the-move environments.

• Higher dwell-time capture and increased average transaction values in premium concepts (e.g., dedicated wine/food venues like The Reserve).
• Recovery and growth tied to passenger volumes - outlet performance typically correlates strongly with airport and rail passenger throughput.
• Brand and format diversification to capture both core travel passenger needs (grab-and-go) and premium travel spend (sit-down, wine/retail experiences).

• SSP's customer-first mission supports margin expansion opportunities via higher-margin premium formats and partnerships with aspirational brands.
• Operational scale and global presence de-risk single-market volatility; growth opportunities come from passenger recovery, new airport contracts and format rollouts.

SSP Group plc (SSPG.L) - Mission Statement

• Operate and scale branded and own-label outlets across airports, railways, and travel hubs.
• Deliver superior customer experiences through product quality, service excellence and digital innovation.
• Embed sustainability across operations to reduce environmental impact per meal served.
• Drive shareholder value via disciplined margin management and targeted expansion into high-growth markets.

• Be the leading operator of travel-location food & beverage outlets globally, known for quality, variety and consistency.
• Expand footprint in emerging markets - target: operations in at least 25 new locations by end-2024.
• Achieve 90% positive customer feedback across all outlets through service improvements and product innovation.
• Reduce carbon emissions per meal served by 30% vs. 2020 baseline by end-2024.
• Deliver revenue growth of ~12% year-over-year, targeting ~£3.0 billion revenue by end-2024 while maintaining a 12% EBITDA margin.

• Global growth: targeted concession wins and partnerships in airports, rail and motorway service areas, prioritising emerging markets.
• Brand and menu innovation: roll-out of localised and premium concepts to increase spend-per-passenger.
• Operational excellence: cost control, supply-chain resilience and technology adoption to protect margins amid travel volatility.
• Sustainability: supplier engagement, energy-efficient kitchens, waste reduction and low-carbon sourcing to meet the -30% CO2-per-meal goal.
• People: training and retention programs to lift service quality and achieve the 90% satisfaction target.

• Revenue run-rate and YoY growth (target ~12% YoY to reach ≈£3.0bn by 2024).
• EBITDA margin (target 12%).
• Net new travel locations opened (target ≥25 by end-2024).
• Customer feedback score (target ≥90% positive).
• Carbon intensity per meal (target -30% vs 2020 baseline).

SSP Group plc (SSPG.L) Vision Statement

• Customer Focus: relentless emphasis on understanding traveller needs, fast service, and brand relevance to drive repeat visits and higher spend per passenger.
• Integrity: transparent reporting, responsible supply chain practices and strong governance to protect stakeholder trust and license to operate.
• Innovation: continual investment in technology, menu development and operational processes to increase speed, upsell, contactless transactions and margin.
• Teamwork: cross-functional and cross-geography collaboration to scale best practice, accelerate rollout of concepts and improve employee engagement.
• Sustainability: measurable commitments to reduce emissions, food waste and single-use plastics while increasing sustainable sourcing and circularity.
• Diversity, Equity & Inclusion (DEI): building a workplace that reflects customers and communities, with programmes to attract, retain and develop diverse talent.

• Customer Focus - KPIs: average transaction value, like-for-like sales, NPS scores; investment in digital ordering and loyalty to lift spend per head.
• Integrity - KPIs: audit pass rates, supplier compliance, transparent governance disclosures in annual reports.
• Innovation - KPIs: rollout pace of new concepts, % revenue from new offers, capex allocated to tech and format pilots.
• Teamwork - KPIs: employee engagement scores, staff turnover, training hours per employee.
• Sustainability - KPIs: tCO2e reduction vs baseline, % of sustainable-sourced products, food waste tonnes diverted or reduced.
• DEI - KPIs: gender and ethnicity representation targets, promotion rates for underrepresented groups.

• Customer experience: acceleration of contactless and pre-order channels has increased transaction throughput in key airport sites and supported recovery in passenger spend.
• Integrity & governance: annual reporting includes detailed disclosures on supplier standards and audits; governance structure includes independent non-executive oversight.
• Innovation spend: multi-million-pound investment programmes for digital platforms, site format redesign and brand partnerships to capture higher-margin travel customer segments.
• Sustainability commitments: targets to reduce absolute Scope 1 & 2 emissions, reduction in single-use plastics, and initiatives to cut food waste with measurable tonnes reduced year-on-year.
• DEI & team development: structured training, apprenticeship and leadership pathways driving improvements in workforce diversity and retention metrics.