Mission Statement, Vision, & Core Values (2026) of THG Plc.

How does a Manchester-born e-commerce powerhouse marry ambition with purpose? THG plc - the group behind LOOKFANTASTIC, Cult Beauty and Dermstore - combines a sprawling online ecosystem of over 1,300 third‑party brands with owned labels across skincare, cosmetics and activewear to pursue a clear mission: be the global online leader in beauty and sports nutrition; its sports division is anchored by Myprotein, the world's largest online sports nutrition brand, while the business employs more than 3,000 people and reported revenues of £1,751.4 million in 2024; guided by a vision to be a "force for good" and a sustainability program, THG embeds values of ambition, innovation, collaboration, decisiveness and leadership into tech investment, marketplace scale and brand-building to reshape how consumers discover and buy beauty and wellness worldwide.

THG Plc (THG.L) - Intro

• Primary operating divisions: THG Beauty (LOOKFANTASTIC, Cult Beauty, Dermstore) and THG Nutrition (Myprotein).
• Market leadership: Myprotein is the world's largest online sports nutrition brand by volume and reach across key markets.
• Platform model: Own-brand sales combined with third‑party brand marketplaces and fulfilment services.

• To build and scale digitally native brands and marketplaces that deliver superior consumer experiences, powered by proprietary technology and integrated fulfilment.
• To enable brand partners with platform reach, data-driven marketing and end-to-end commerce services.

• To be the leading global home for premium beauty and nutrition brands, combining product innovation, platform efficiency and data intelligence to win customer lifetime value.
• To expand omnichannel reach while retaining a technology-first operating model that drives gross merchandising volume and margin expansion.

• Consumer obsession - relentless focus on product quality, content and customer experience across digital touchpoints.
• Data and technology‑led decisions - investing in proprietary THG Ingenuity platform to scale brands and marketplaces.
• Speed and execution - agile product launches, rapid international roll-outs and integrated logistics.
• Partnership and empowerment - supporting third‑party brands via distribution, marketing and fulfilment services.
• Sustainability and responsibility - increasingly embedding ESG considerations into sourcing, packaging and operations.

• Scale owned brands: drive higher share of revenue from in‑house brands such as Myprotein while maintaining host marketplace mix - currently over 1,300 third‑party brands complement owned-brand revenues.
• Platform monetisation: grow THG Ingenuity services revenue by converting more clients to full-stack commerce and fulfilment solutions.
• Geographic expansion: increase penetration in North America and APAC to diversify revenue beyond core European markets.
• Operational leverage: improve unit economics through centralised fulfilment, inventory optimisation and marketing ROAS improvements.

THG Plc (THG.L) - Overview

• Category focus: skincare, haircare, cosmetics, sports nutrition, activewear and allied wellness products.
• Marketplace scale: over 1,300 third‑party brands integrated alongside THG's owned labels.
• Platform footprint: core retail platforms include LOOKFANTASTIC, Cult Beauty and Dermstore-serving consumers across regions via centralized digital infrastructure.
• Global reach: e‑commerce operations and fulfilment networks serving 160+ markets.

• One‑stop destination: combine owned brands and marketplace breadth to capture larger basket sizes and repeat purchase behavior in beauty and nutrition categories.
• Technology and infrastructure investment: continuous capital allocation to proprietary tech stack (Ingenuity commerce platform, OMS, proprietary fulfilment processes) to scale cross‑border commerce and marketplace onboarding.
• Customer acquisition & retention: leveraging multi‑brand content, loyalty programs and platform synergies to increase lifetime value (LTV) and reduce unit economics of acquisition.

• Vertical integration: from brand creation to direct retail and fulfilment to retain margin and data insights.
• Marketplace aggregation: expanding assortment and reducing reliance on single‑brand demand cycles through third‑party listings.
• Data & personalization: using proprietary customer data across brands and platforms to optimize merchandising, pricing and marketing spend.
• Cross‑border commerce: centralized tech plus localised fulfilment to drive international growth and higher average order value (AOV).

• Revenue diversification: blending owned brand sales with third‑party marketplace commissions and services reduces concentration risk and increases gross merchandise value (GMV) capture.
• Margin dynamics: owned brands and platform services deliver higher margin potential, while marketplace scale increases platform monetisation opportunities.
• Investment profile: continued capex and R&D on Ingenuity and fulfilment competencies is central to sustaining online leadership and improving unit economics.

THG Plc (THG.L) - Mission Statement

• Customer obsession: delivering best-in-class e-commerce experience, data-driven personalization and fast fulfilment.
• Platform-first growth: scaling THG Ingenuity as a SaaS and services offering to third-party brands.
• Brand craftsmanship: owning and investing in proprietary beauty, wellness and lifestyle brands.
• Responsible growth: integrating sustainability (THG x Planet Earth) and ethical sourcing across supply chains.

• Digital transformation as a lever for positive societal impact - using technology to reduce waste, improve access and optimise resource use.
• Ethical practices and accountability - embedding responsible sourcing, transparency and fair labour practices in supply chains.
• Long-term sustainability commitments - aligning business growth with climate and nature protection, circularity, and community empowerment.
• Operational integration - making sustainability a core KPI across product, logistics and platform services rather than a peripheral activity.

• Protecting climate and nature
• Strengthening supply chain and circularity
• Empowering people and communities

• Investment focus on platform scaling (Ingenuity) and margin accretive owned brands to translate digital capabilities into recurring revenue.
• Sustainability-driven product and packaging innovation to reduce environmental footprint and meet regulatory and consumer demands.
• Supply chain investments (warehouse automation, nearshoring, supplier audits) to secure resilience while improving ethical standards.
• Use of KPIs tying commercial performance to sustainability outcomes (emissions, waste, supplier compliance, community programmes).

THG Plc (THG.L) - Vision Statement

• Ambition: THG sets bold growth targets for brand scale, international expansion and technology adoption, pursuing category leadership rather than incremental progress.
• Innovation: Proprietary platform and R&D drive rapid product development, personalized commerce experiences and continuous optimization of conversion and lifetime value.
• Collaboration: Cross-functional teams - product, tech, supply chain and marketing - co-create differentiated customer journeys and faster new-product rollouts.
• Decisiveness: Data-led governance enables faster investment decisions, SKU rationalization and market entry/exit choices that protect margins and cash flow.
• Leadership: Senior management focuses on talent development, accountability and entrepreneurial ownership to sustain high-performance culture at scale.

• Ambition - targets: accelerating brand EBITDA contribution, expanding high-margin categories and priority markets to lift group profitability.
• Innovation - capex & R&D: continuous investment in platform features (personalization, AI recommender engines) to improve conversion and repeat purchase rates.
• Collaboration - integrated KPIs: cross-team OKRs tying marketing CAC, fulfilment efficiency and product NPD cycles to shared revenue goals.
• Decisiveness - portfolio pruning: SKU rationalisation and brand rotations informed by cohort LTV and return-on-ad-spend thresholds.
• Leadership - talent metrics: leadership development and retention programs aimed at scaling product and tech capabilities across international markets.