Mission Statement, Vision, & Core Values (2026) of Tilaknagar Industries Ltd.

Rooted in a legacy stretching over 90 years since its founding in 1933 by Shri Mahadev L. Dahanukar, Tilaknagar Industries Ltd. (TI) has grown from Maharashtra Sugar Mills into a leading IMFL house operating 21 manufacturing units across 12 states, producing a diverse portfolio-Mansion House and Courrier Napoleon brandies, whisky, rum, gin, vodka-and moving upmarket with the Monarch Legacy Edition; in FY 2024-25 TI recorded sales of 11.91 million cases while earlier reporting a 15% revenue growth to reach ₹4,150 million in the year ending March 2023, underscoring a mission centered on quality, customer delight, sustainability and CSR, a vision of ethical, innovative and collaborative global trust, and core values of integrity, excellence, entrepreneurship, customer centricity and caring that drive its strategy and operations

Tilaknagar Industries Ltd. (TI.NS) - Intro

• To craft and deliver premium, affordable, and responsibly marketed alcoholic beverages that resonate with diverse Indian consumers while preserving heritage and driving sustainable growth.
• To expand accessible quality across geographies through scalable manufacturing and disciplined distribution, maintaining compliance and social responsibility.

• To be India's most respected and trusted spirits company-recognized for brand heritage, continual product innovation (including premium and luxury offerings), operational excellence, and positive social impact.

• Heritage & Craftsmanship - honoring legacy brands and production know-how developed over nine decades.
• Quality & Consistency - rigorous standards across 21 manufacturing units to ensure consistent sensory and safety profiles.
• Customer Centricity - portfolio choices from mass to luxury (e.g., Monarch Legacy Edition) driven by consumer insights.
• Integrity & Compliance - strict adherence to regulatory frameworks and responsible marketing.
• Innovation & Diversification - expanding new categories and premium lines to capture margin and market segments.
• Operational Efficiency - scalable manufacturing footprint enabling supply resilience across 12 states.
• Sustainability & Community - commitment to responsible sourcing, local employment, and stakeholder engagement.

• Volume and value mix: grow total cases beyond the FY 2024-25 benchmark of 11.91 million by increasing high-margin premium and luxury SKUs while sustaining core popular brands.
• Capacity optimization: leverage 21 manufacturing units to shorten supply lead times and reduce logistics costs, improving margins and availability.
• Portfolio premiumization: scale luxury launches such as Monarch Legacy Edition to improve per-case realization and brand equity.
• Market expansion: deepen penetration in existing states and selectively enter new markets via focused brand-building and distributor partnerships.
• Responsible growth: integrate stronger compliance, health-and-safety practices, and community programs aligned with long-term license to operate.

• Volume growth targets (cases/year) anchored to FY 2024-25 baseline of 11.91 million cases.
• Premium mix percentage - share of revenue from premium & luxury SKUs.
• Manufacturing utilization rate across 21 units and reductions in lead time.
• Brand equity metrics (awareness, preference) for Mansion House, Courrier Napoleon and new launches.
• Compliance & CSR metrics: incident rates, audits passed, local employment figures.

Tilaknagar Industries Ltd. (TI.NS) - Overview

• Mission emphasis: deliver customer delight globally through engineering and service solutions while maintaining high quality standards.
• Quality assurance: adoption of modern production technologies and stringent quality-control measures to meet regulatory and consumer expectations.
• Customer focus: product portfolios and service channels tuned to evolving consumer preferences to build long-term relationships.
• Sustainability: initiatives to reduce carbon footprint and invest in renewable energy where feasible.
• Corporate Social Responsibility: active programs in health, education, and environmental conservation.

• Core strategic priorities:
  • Deliver product quality and regulatory compliance across manufacturing and distribution.
  • Enhance customer experience through product innovation and service solutions.
  • Pursue sustainable growth with energy-efficiency measures and selective renewable investments.
  • Maintain and scale CSR programs addressing local community needs.

• Values shaping actions:
  • Customer-centricity - prioritizing consumer satisfaction and relationship longevity.
  • Quality and compliance - rigorous standards across production and distribution.
  • Sustainability - reducing environmental impact and exploring renewables.
  • Community responsibility - targeted CSR in health, education, and conservation.

Tilaknagar Industries Ltd. (TI.NS) - Mission Statement

• Integrity & Transparency: Uphold ethical business practices, accurate reporting and stakeholder trust across supply chains and markets.
• Quality & Excellence: Deliver consistent product and service excellence through disciplined processes, stringent quality controls and continuous improvement.
• Entrepreneurship & Innovation: Encourage calculated risk-taking, new product development and process innovations to expand market reach and margins.
• Caring & Inclusivity: Ensure a safe, healthy and equitable workplace with programs that enhance employee well‑being and community engagement.
• Collaboration & Teamwork: Foster cross-functional cooperation and partnerships that combine technical, commercial and social perspectives to create superior outcomes.

• Governance: Strengthen board oversight, compliance frameworks and transparent investor communications.
• Sustainability: Implement measurable reductions in water and energy use per unit and increase recycling and effluent treatment capacity.
• Market Growth: Prioritize high-potential states and modern trade while optimizing rural distribution reach.
• Brand & Portfolio: Invest in core brands while exploring premiumization and value-added SKUs to capture higher ASPs (average selling prices).

Tilaknagar Industries Ltd. (TI.NS) - Vision Statement

• Integrity: Transparent governance, ethical compliance, and accurate reporting form the base of business conduct.
• Collaboration: Cross-functional teamwork across sales, manufacturing, supply chain, and finance drives market responsiveness and innovation.
• Excellence: Relentless focus on product quality, packaging, and brand equity to meet rising consumer expectations.
• Entrepreneurship: Aggressive yet calculated pursuit of new segments, distribution channels, and partnerships for growth.
• Customer Centricity: Designing products and services that add measurable value to consumers, trade partners, and distributors.
• Caring: Commitment to employee safety, community initiatives, and environmentally responsible manufacturing.

• Premiumization strategy: shifting portfolio mix toward higher-margin brands and premium packaging to lift gross margins.
• Distribution expansion: deepening rural and urban reach through strengthened distributor partnerships and route-to-market efficiencies.
• Sustainability: reducing energy and water intensity at distilleries and improving packaging recyclability.
• Talent & culture: building leadership pipelines and inclusive workplaces to retain critical skills.

• Integrity - strengthens investor confidence and reduces compliance risk, supporting smoother capital access and lower cost of capital.
• Collaboration - accelerates go-to-market speed; joint planning with distributors helps increase sell-through and reduce channel inventory.
• Excellence - product and packaging upgrades drive premiumization, increasing average realization per case.
• Entrepreneurship - targeted brand launches and SKU rationalization improve portfolio ROI and open higher-growth segments.
• Customer Centricity - data-driven promotions and trade incentives improve repeat purchase rates and lifetime value.
• Caring - workplace safety and sustainability reduce operational disruptions and support regulatory goodwill.

• Raise premium SKUs to constitute 30% of revenue within 3 years, up from 22% baseline.
• Improve gross margin by 250-300 bps through mix shift and cost optimization.
• Reduce energy consumption per litre produced by 12% over 2 years via process upgrades.
• Increase direct reach to 60% of urban retail outlets in targeted states within 18 months.