Mission Statement, Vision, & Core Values (2026) of Ubisoft Entertainment SA.

From its founding in 1986 to its ticker on Euronext as Ubisoft Entertainment SA (UBI.PA), Ubisoft has built world-spanning franchises like Assassin's Creed, Far Cry and Rainbow Six while operating numerous studios worldwide; driven by a mission to deliver 'value beyond entertainment,' the company in 2025 reorganized into Creative Houses to sharpen accountability and quality across genres, emphasizes a vision of collaborative teams pushing the boundaries of technology and storytelling, and commits to core values-care, inspire, create-that aim to unite diverse studios and reduce environmental impact with a stated target to cut its carbon footprint by 50% across all studios by 2024, setting the stage for how strategy, culture and sustainability intersect at Ubisoft.

Ubisoft Entertainment SA (UBI.PA) - Intro

• Founding year: 1986
• Flagship franchises: Assassin's Creed, Far Cry, Rainbow Six, Watch Dogs, Just Dance
• Global footprint: dozens of studios across ~20+ countries

• Creative Houses (restructure announced 2025): studios organized around genre- and IP-focused creative houses to increase accountability, reduce time-to-market and raise consistent quality across portfolios.
• R&D and technology: sustained investment in proprietary tools, engines, AI-assisted production pipelines and cloud-enabled live services.
• Diversity & culture: emphasis on inclusive hiring and cross-studio collaboration to broaden talent pipelines and creative perspectives.

• Energy & emissions: public commitment to reduce carbon footprint by 50% across all studios worldwide by 2024 (baseline year typically reported in sustainability disclosures).
• Operational sustainability: studio efficiency programs, green office initiatives and digital-first distribution to cut Scope 1/2 emissions and encourage supply-chain reductions.

• Revenue drivers: new AAA releases, live-service monetization, in-game purchases, mobile & subscription distribution.
• Costs & risks: long development cycles, high fixed costs for blockbuster titles, talent retention, reputational and regulatory risks related to workplace conduct and IP litigation.
• Opportunity areas: expansion of live services, mobile growth, franchise sequels and use of AI/automation to optimize production.

• Release cadence: mix of tentpole AAA and smaller live-service updates to smooth revenue over fiscal periods.
• Player base scale: hundreds of millions of players across franchises and platforms cumulatively (including mobile and console).
• Capital allocation: continued reinvestment in IP, studios and technology; M&A opportunistic.

Ubisoft Entertainment SA (UBI.PA) - Overview

• The mission has driven Ubisoft's expansion across genres (open-world action, live-service, competitive shooters, family and educational titles) and platforms (console, PC, mobile, cloud).
• Ubisoft's 2025 'Creative Houses' model (studio-centric, IP-driven development) was introduced to better align teams with the mission of delivering deeper, longer-lasting experiences and to increase creative ownership and IP continuity.
• Investment in live services, player-community tools, and cross-platform play reflects the "value beyond entertainment" goal - focusing on persistent engagement, social systems, and learning-driven content.

• Player-first design: prioritising long-term player engagement and wellbeing in game systems and live operations.
• Creativity and craft: empowering studios to innovate in storytelling, design, and technology.
• Inclusion and diversity: broadening teams and content to reflect global audiences and to make games accessible and meaningful to more people.
• Responsibility and sustainability: reducing environmental impact, improving workplace standards, and increasing transparency with players and investors.

• Long-form and live-service titles: Prioritise long-term engagement, episodic content, and cross-platform continuity to deliver value beyond a single playthrough.
• Educational and skill-building initiatives: Partnerships and in-game systems that encourage creativity, critical thinking, and teamwork.
• Franchise stewardship: Investing in flagship IPs while incubating new IP to diversify creative output and audience reach.

• Monthly active users (MAU) and concurrent players - measure of community and long-term engagement.
• Average revenue per user (ARPU) and player lifetime value (LTV) - indicate how product design monetises while aiming to deliver sustained value.
• Player sentiment and retention metrics - proxies for whether games are delivering meaningful, memorable experiences.

• Revenue growth and recurring-revenue mix (live services & microtransactions) are central to financial forecasts and valuation.
• Studio productivity and IP cadence (release pipeline, Creative Houses output) affect revenue predictability and R&D efficiency.
• ESG and workplace governance improvements influence institutional investor appetite and long‑term risk profiles.

Ubisoft Entertainment SA (UBI.PA) - Mission Statement

• Core mission: craft high-quality, immersive games that reach broad and diverse audiences through multinational teams and franchises.
• Strategic focus: invest in technology (real-time engines, live-service backends, AI-assisted tooling) and IP development to extend franchise lifecycles.
• People-first approach: foster diverse teams across studios to reflect global player communities in narratives and accessibility.

• Innovation - advancing gameplay, AI, real-time rendering and live-service mechanics.
• Collaboration - cross-studio production pipelines linking core franchises and new IPs.
• Diversity & inclusion - designing games and studios that reflect global players and talent.
• Continuous improvement - iterative live operations, player feedback loops and R&D reinvestment.

• Franchise investment: prioritizing IP sustainability via sequels, remasters and expanded live-service content to maximize lifetime value.
• Cross-studio pipelines: distributing tasks across studios to accelerate innovation while preserving franchise identity.
• Player-centric live operations: telemetry-driven updates, seasonal content and community-driven design loops to keep engagement high.
• Diversity initiatives: recruitment and content programs intended to broaden creative perspectives and in-game representation.

• Technical modernization - upgrading engines and cloud infrastructure to support larger worlds and persistent services.
• Creator and community programs - expanding support for player creators, modding and UGC while integrating feedback into roadmaps.
• Sustainability & governance - embedding ESG targets into studio operations and corporate strategy.
• Talent mobility - internal rotation and cross-studio collaboration to share best practices and accelerate learning.

Ubisoft Entertainment SA (UBI.PA) - Vision Statement

• Care - prioritizing well-being, respect and psychological safety to support employee retention, productivity and sustainable creativity.
• Inspire - fostering motivation, cross-studio knowledge sharing and leadership that encourages experimentation and innovation.
• Create - delivering high-quality, engaging games and services that push technical and narrative boundaries across platforms.

• Care - investments in employee assistance, mandatory training, HR case processing improvements, and revised governance to reduce attrition and support mental health.
• Inspire - cross-studio creative programs, internal R&D funds, and hackathon/innovation weeks designed to boost ideation and career growth.
• Create - allocation of development budgets and live-ops teams to ensure continuous content delivery, quality assurance and technical excellence.

• Shifting revenue mix to digital and live services increases predictability of cash flows, enabling steady reinvestment into people and IP (supports Care/Create).
• Global studio network and talent programs expand creative capacity and franchise longevity (supports Inspire/Create).
• Public ESG and governance actions are intended to rebuild trust with players, partners and investors and reduce legal/operational risks (supports Care).