Mission Statement, Vision, & Core Values (2026) of Unibail-Rodamco-Westfield SE.

Step into the beating heart of urban regeneration with Unibail-Rodamco-Westfield, a real estate powerhouse whose purpose - "Reinvent Being Together" - drives a strategy spanning 66 shopping centers across 11 countries (including 39 Westfield destinations) that draw some 900 million visits a year; backed by a €50 billion portfolio heavily weighted to retail (about 87%), complemented by offices, 10 Paris convention and exhibition venues, and a focused €3.5 billion development pipeline for mixed‑use projects, URW pairs its Better Places plan and a vision to be the preferred partner of cities in their environmental transition with core values - Excellence, Teamwork, Ethics, Boldness, Passion, Ownership - that aim to remake sustainable, community‑centric experiences and operationalize ambitious carbon and social targets across its assets

Unibail-Rodamco-Westfield SE (URW.PA) - Intro

• To own, develop and operate sustainable, high-quality real estate in major cities that creates long-term value for stakeholders, enhances urban life and supports thriving communities.
• Deliver differentiated social, environmental and economic benefits through customer-focused destinations, mixed‑use regeneration and partnerships with cities and institutions.

• Be the leading global urban real estate platform, renowned for iconic destinations, seamless customer experiences and measurable contribution to urban sustainability and resilience.
• Transform assets into mixed‑use, future‑proof places that combine retail, office, culture and public space to drive footfall, social cohesion and long-term returns.

• Customer Centricity - design and operate places that meet evolving consumer needs and expectations.
• Sustainability - integrate environmental, social and governance principles across investment and operational decisions (Better Places plan).
• Partnership - collaborate with cities, tenants and communities to deliver impactful urban regeneration.
• Excellence - maintain high standards in asset quality, safety and commercial performance.
• Innovation - pursue mixed‑use development, digital experiences and operational efficiencies to future‑proof the portfolio.

• Geographic footprint: 66 shopping centres across 11 countries, including 39 centres under the Westfield brand, generating over 900 million visits annually.
• Asset mix: a €50 billion portfolio concentrated on retail, supplemented by offices, convention & exhibition venues and services.
• Development pipeline: a €3.5 billion program focused on mixed‑use regeneration projects to densify and diversify income streams.

• Priority on transforming single-use retail sites into mixed‑use, transit‑oriented developments that increase density, diversify income and extend visit duration.
• Better Places plan: integrates carbon reduction, biodiversity, circular economy measures and social programming to drive measurable local impact.
• Active collaboration with municipal authorities and stakeholders to align projects with city masterplans and public realm improvements.

• Maximise footfall and tenant mix quality through experiential retail, F&B, leisure and cultural programming to capture >900 million annual visits.
• Convert a larger share of retail footprint into mixed‑use schemes (residential, offices, public spaces) drawn from the €3.5 billion pipeline.
• Enhance revenue resilience by increasing non‑retail income streams (events, services, office leasing, naming & partnerships).

Unibail-Rodamco-Westfield SE (URW.PA) - Overview

• Mission: 'Reinvent Being Together' - create vibrant, resilient destinations that foster community, commerce and culture.
• Strategic emphasis: mixed‑use development, retrofit/repurpose of assets, tenant mix diversification, and place‑making experiences.
• Time horizon: mission retained and reiterated through portfolio repositioning since the Westfield acquisition and post‑pandemic recovery strategies.

• Place-making: developing integrated destinations (retail, leisure, offices, residential and cultural uses) to increase dwell time and spend.
• Sustainability: aligning building retrofits, energy efficiency and carbon reduction targets with the mission to make places fit for future urban living.
• Customer and tenant experience: curating tenant mixes and events to drive footfall, loyalty and digital‑physical integration.
• Financial discipline: balancing capital recycling, selective development and asset-light management to fund transformation while protecting returns.

• Mixed‑use conversions: converting surplus retail space into offices, co‑working, residential or leisure to address changing demand.
• Sustainability retrofits: upgrading HVAC, lighting, BMS and implementing solar/renewables and green roofs to meet certification standards (BREEAM/LEED/ISO where applicable).
• Experience programming: events, cultural partnerships, F&B and entertainment anchors to drive weekly and seasonal footfall.
• Digital integration: omnichannel tenant services, loyalty platforms and data analytics to optimize tenant performance and visitor flows.

• Capital recycling: disposals of non‑strategic assets to fund high‑return developments and debt reduction.
• Selective development: prioritise projects with demonstrable yield uplift and strong ESG credentials to protect NAV and investor returns.
• Leverage management: aim to balance investment-grade debt metrics with flexibility for opportunistic redevelopment.

Unibail-Rodamco-Westfield SE (URW.PA) - Mission Statement

• Be the preferred partner of cities in their environmental transition by improving the carbon footprint and environmental efficiency of assets and operations.
• Create engaging, sustainable experiences that attract visitors and long-term tenants while lowering resource consumption and operational emissions.
• Support thriving communities by designing developments that foster local jobs, services and economic multipliers for urban areas.

• Integrate sustainability deeply into the business model - moving from retrofit responses to proactive planning, green design and circular asset management.
• Provide sustainable experiences: combine carbon- and resource-efficient operations with programming, tenant mixes and amenities that enhance visitor engagement and dwell time.
• Drive thriving communities: prioritize mixed-use developments, public realm improvement and initiatives that increase local employment and retail spending.

• Capital allocation: significant portion of refurbishment CAPEX prioritized for energy retrofit, HVAC upgrades, LED lighting and building management systems.
• Financial outcomes: sustainability-driven refurbishments contribute to higher tenant retention, increased footfall, and uplift in rents and tenant sales - supporting recurring rental income and asset values.

• City Partnership: collaborate with municipal stakeholders, transport authorities and local communities to integrate centers into urban life.
• Sustainability by design: embed circularity, low-carbon materials and life-cycle thinking into development and refurbishment decisions.
• Customer & tenant centricity: design experiences that balance sustainability with comfort, convenience and commercial performance.
• Transparency & accountability: regular ESG disclosure, third-party certifications and performance tracking against Better Places KPIs.

Unibail-Rodamco-Westfield SE (URW.PA) - Vision Statement

• Deliver iconic, resilient destinations that lead urban experiences and community engagement.
• Achieve climate-positive leadership across the portfolio with science-based targets and green financing.
• Create lasting value through active asset management, tenant partnerships and mixed-use development.

• Excellence - relentless focus on operational performance, premium tenant curation and superior customer experience.
• Teamwork - integrated collaboration across asset, leasing, development and ESG teams to optimize outcomes.
• Ethics - rigorous governance, compliance and transparent stakeholder engagement guiding every decision.
• Boldness - strategic reinvention of assets, embrace of experiential retail and data-driven innovations.
• Passion - dedication to delighting customers and partners, reflected in service standards and brand activation.
• Ownership - empowerment and accountability at all levels to drive measurable results and continuous improvement.

• Excellence: KPI-driven asset teams, monthly performance reviews and tenant mix optimization that target occupancy and rent per m² improvements.
• Teamwork: cross-functional development-to-operations pipelines shorten project cycles and increase leasing conversion rates.
• Ethics: strong corporate governance, external audits and compliance programs reduce regulatory and reputational risk, supporting access to green financing.
• Boldness: significant capex allocated to experiential upgrades, omnichannel customer initiatives and mixed-use densification to defend catchment relevance.
• Passion: brand and events programming that boost dwell time and spend per visit, evidenced by footfall recovery metrics post-pandemic.
• Ownership: localized P&L accountability and incentive schemes align management actions with shareholder returns and ESG milestones.

• Improved portfolio occupancy and rent collection rates post-restructuring.
• Progress toward EPRA NAV growth through active asset management and selective disposals.
• Reduction in carbon intensity across managed assets and incorporation of renewable energy purchases.
• Access to sustainability-linked capital tied to measurable ESG KPIs.