{"product_id":"000888sz-marketing-mix","title":"Emei Shan Tourism Co.,Ltd (000888.SZ): Marketing Mix Analysis","description":"\u003cp\u003eWelcome to the captivating world of Emei Shan Tourism Co., Ltd, where adventure meets serenity! Nestled in the breathtaking landscapes of Mount Emei, this tourism hub offers an enticing mix of scenic tours, cultural experiences, and wellness retreats tailored for every traveler. Curious about how they masterfully blend product offerings, strategic pricing, and savvy promotional tactics to elevate your travel experience? Dive in as we unravel the intricacies of their marketing mix, revealing the secrets behind their success in the competitive tourism industry.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eEmei Shan Tourism Co.,Ltd - Marketing Mix: Product\u003c\/h2\u003e\n\n### Scenic Tours of Mount Emei\nEmei Shan Tourism Co., Ltd offers a variety of scenic tours focusing on the breathtaking landscapes of Mount Emei. These tours typically range from half-day excursions to multi-day packages. Prices for guided scenic tours can vary, averaging between ¥150 ($22) to ¥1,200 ($175) per person, depending on the package duration and inclusions. In 2022, the overall revenue generated from scenic tours was approximately ¥12 million ($1.75 million), driven by an influx of both domestic and international tourists.\n\n### Cultural Experiences and Temple Visits\nEmei Shan is renowned for its rich cultural heritage, featuring a number of historical temples, including the Baoguo Temple and the Fuhu Temple. Cultural experience packages typically include guided tours, meal offerings, and access to special events. The average cost of these packages is around ¥300 ($45). In 2023, cultural experiences contributed roughly ¥8 million ($1.15 million) to the company's total revenue, attracting about 25,000 visitors annually.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePackage Type\u003c\/th\u003e\n        \u003cth\u003ePrice per Person (¥)\u003c\/th\u003e\n        \u003cth\u003eAnnual Visitors\u003c\/th\u003e\n        \u003cth\u003eTotal Revenue (¥)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eScenic Tours\u003c\/td\u003e\n        \u003ctd\u003e150 - 1200\u003c\/td\u003e\n        \u003ctd\u003e80,000\u003c\/td\u003e\n        \u003ctd\u003e12,000,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eCultural Experiences\u003c\/td\u003e\n        \u003ctd\u003e300\u003c\/td\u003e\n        \u003ctd\u003e25,000\u003c\/td\u003e\n        \u003ctd\u003e8,000,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n### Guided Hiking and Nature Walk Packages\nGuided hiking packages are a significant component of Emei Shan Tourism's product offering, appealing to adventure enthusiasts. The packages are designed for varying skill levels, with guided hikes averaging in price from ¥200 ($30) to ¥600 ($90). In 2023, approximately 35,000 hikers participated in guided packages, generating an estimated revenue of ¥15 million ($2.18 million).\n\n### Wellness Retreats and Hot Spring Access\nThe company's wellness retreats focus on health and relaxation, featuring access to hot springs, meditation sessions, and wellness workshops. Prices for wellness retreats average around ¥1,000 ($145) per person for full-day access. In 2023, there were about 18,000 participants in these retreats, contributing a notable ¥18 million ($2.6 million) in revenue.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePackage Type\u003c\/th\u003e\n        \u003cth\u003ePrice per Person (¥)\u003c\/th\u003e\n        \u003cth\u003eAnnual Participants\u003c\/th\u003e\n        \u003cth\u003eTotal Revenue (¥)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eGuided Hiking\u003c\/td\u003e\n        \u003ctd\u003e200 - 600\u003c\/td\u003e\n        \u003ctd\u003e35,000\u003c\/td\u003e\n        \u003ctd\u003e15,000,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eWellness Retreats\u003c\/td\u003e\n        \u003ctd\u003e1,000\u003c\/td\u003e\n        \u003ctd\u003e18,000\u003c\/td\u003e\n        \u003ctd\u003e18,000,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n### Adventure Activities, Including Biking and Climbing\nEmei Shan Tourism's adventure packages, including biking and climbing, are designed for thrill-seekers. These offerings are priced between ¥400 ($58) and ¥1,000 ($145), depending on the intensity and duration of the activity. In 2023, such activities drew around 20,000 participants, yielding approximately ¥12 million ($1.75 million) in revenue.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePackage Type\u003c\/th\u003e\n        \u003cth\u003ePrice per Person (¥)\u003c\/th\u003e\n        \u003cth\u003eAnnual Participants\u003c\/th\u003e\n        \u003cth\u003eTotal Revenue (¥)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eAdventure Activities\u003c\/td\u003e\n        \u003ctd\u003e400 - 1000\u003c\/td\u003e\n        \u003ctd\u003e20,000\u003c\/td\u003e\n        \u003ctd\u003e12,000,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eEmei Shan Tourism Co.,Ltd - Marketing Mix: Place\u003c\/h2\u003e\n\nEmei Shan Tourism Co., Ltd. employs a multi-channel approach to place, ensuring that its offerings are easily accessible to tourists.\n\n**Tourism Office Located in Emei Shan City**  \nThe tourism office is strategically positioned within Emei Shan City, catering to both domestic and international visitors. According to the Emei Mountain Administration, approximately 2.8 million tourists visited Emei Shan in 2022, a significant rebound from the pandemic years. The tourism office facilitates inquiries, provides maps, and assists in booking guided tours.\n\n**Online Booking Platform for Global Reach**  \nThe company has invested in a robust online platform to enhance accessibility. In 2023, the platform recorded over 1.5 million visits monthly, with a conversion rate of approximately 5%. This translates into about 75,000 bookings each month. The platform accepts multiple payment methods, including Alipay and WeChat Pay, catering to local and international tourists.\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003cth\u003eMonthly Visitors\u003c\/th\u003e\n\u003cth\u003eConversion Rate\u003c\/th\u003e\n\u003cth\u003eMonthly Bookings\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003e1,200,000\u003c\/td\u003e\n\u003ctd\u003e4%\u003c\/td\u003e\n\u003ctd\u003e48,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2023\u003c\/td\u003e\n\u003ctd\u003e1,500,000\u003c\/td\u003e\n\u003ctd\u003e5%\u003c\/td\u003e\n\u003ctd\u003e75,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n**Partnerships with Travel Agencies**  \nEmei Shan Tourism Co., Ltd. collaborates with over 200 travel agencies worldwide. In 2022, partnerships contributed to approximately 18% of total bookings, equal to around 600,000 tourists. Notable partners include China International Travel Service and various online travel agencies such as Trip.com.\n\n**Hotel and Accommodation Options Near the Mountain**  \nThe area features over 50 hotels and guesthouses, ranging from budget-friendly to luxury. According to local tourism data, the average occupancy rate in 2023 is around 75%. The average price for accommodations near Emei Shan is approximately ¥500 per night. This pricing strategy ensures that options are available for both budget and high-end tourists.\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eType of Accommodation\u003c\/th\u003e\n\u003cth\u003eNumber of Hotels\u003c\/th\u003e\n\u003cth\u003eAverage Nightly Rate (¥)\u003c\/th\u003e\n\u003cth\u003eOccupancy Rate (%)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBudget\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e200\u003c\/td\u003e\n\u003ctd\u003e70\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMid-range\u003c\/td\u003e\n\u003ctd\u003e15\u003c\/td\u003e\n\u003ctd\u003e500\u003c\/td\u003e\n\u003ctd\u003e75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury\u003c\/td\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003ctd\u003e1200\u003c\/td\u003e\n\u003ctd\u003e80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n**Accessibility via Chengdu and Leshan Transportation Hubs**  \nEmei Shan is well-connected by transportation. The nearest major city, Chengdu, offers a high-speed train service that operates regularly, with ticket prices around ¥50. In 2022, approximately 1 million travelers used the high-speed rail to reach Emei Shan. Leshan, another transport hub, provides buses and shuttle services, with an average daily ridership of about 2,000 tourists.\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eTransport Type\u003c\/th\u003e\n\u003cth\u003eFrom\u003c\/th\u003e\n\u003cth\u003eTicket Price (¥)\u003c\/th\u003e\n\u003cth\u003eDaily Ridership\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh-speed Train\u003c\/td\u003e\n\u003ctd\u003eChengdu\u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003ctd\u003e3,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBus\u003c\/td\u003e\n\u003ctd\u003eLeshan\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e2,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eEmei Shan Tourism Co.,Ltd - Marketing Mix: Promotion\u003c\/h2\u003e\n\n\u003ch3\u003eSeasonal Discount Campaigns\u003c\/h3\u003e\nEmei Shan Tourism Co., Ltd. runs seasonal discount campaigns to attract tourists during off-peak months. For instance, during the winter season of 2022, the company offered a 20% discount on entrance fees, resulting in a 30% increase in visitor numbers compared to the previous winter. Reports indicated that approximately 15,000 visitors took advantage of this discount, generating an additional revenue of ¥2.4 million.\n\n\u003ch3\u003eCollaborations with Travel Influencers\u003c\/h3\u003e\nIn 2023, Emei Shan Tourism Co., Ltd. collaborated with 10 prominent travel influencers on platforms like Instagram and TikTok. This resulted in a reach of over 1 million potential tourists and a 25% increase in website traffic. Influencer marketing campaigns in the first half of 2023 contributed to a revenue boost of ¥1.5 million through increased ticket sales and travel packages.\n\n\u003ch3\u003eSocial Media Engagement on Platforms like WeChat and Weibo\u003c\/h3\u003e\nOn WeChat and Weibo, Emei Shan Tourism Co., Ltd. maintains an active presence, with over 200,000 followers combined. In 2022, the engagement rate on Weibo content averaged 5.2%, which is above the industry standard of 3.5%. The company spent ¥500,000 on paid advertising, leading to a return on investment (ROI) of 350%, with an estimated revenue increase of ¥1.75 million linked to social media promotions.\n\n\u003ch3\u003eParticipation in International Tourism Fairs\u003c\/h3\u003e\nEmei Shan Tourism Co., Ltd. participated in five major international tourism fairs in 2023, including the China International Travel Mart (CITM) and the World Travel Market (WTM). Attendance at these fairs resulted in more than 1,200 direct inquiries from foreign travel agencies, with a conversion rate of 15%. This equates to approximately 180 new tours booked, generating an estimated additional revenue of ¥2 million.\n\n\u003ch3\u003eLoyalty Programs for Frequent Visitors\u003c\/h3\u003e\nThe loyalty program launched by Emei Shan Tourism Co., Ltd. in 2022 has over 50,000 registered members. Current data indicates that members account for 40% of total annual visits, contributing approximately ¥10 million in revenue. The program offers a 10% discount on returns, which has increased repeat visitation by 25% since its inception.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePromotion Method\u003c\/th\u003e\n        \u003cth\u003eDetails\u003c\/th\u003e\n        \u003cth\u003eFinancial Impact\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eSeasonal Discounts\u003c\/td\u003e\n        \u003ctd\u003e20% off during winter; 15,000 visitors participating\u003c\/td\u003e\n        \u003ctd\u003eRevenue: ¥2.4 million\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eInfluencer Collaborations\u003c\/td\u003e\n        \u003ctd\u003e10 influencers; 1 million reach\u003c\/td\u003e\n        \u003ctd\u003eRevenue Boost: ¥1.5 million\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eSocial Media Engagement\u003c\/td\u003e\n        \u003ctd\u003e200,000 followers; 5.2% engagement rate\u003c\/td\u003e\n        \u003ctd\u003eROI: 350%, Revenue Increase: ¥1.75 million\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eInternational Tourism Fairs\u003c\/td\u003e\n        \u003ctd\u003e5 fairs; 1,200 inquiries\u003c\/td\u003e\n        \u003ctd\u003eAdditional Revenue: ¥2 million\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eLoyalty Programs\u003c\/td\u003e\n        \u003ctd\u003e50,000 members; 40% annual visits\u003c\/td\u003e\n        \u003ctd\u003eTotal Revenue: ¥10 million\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eEmei Shan Tourism Co.,Ltd - Marketing Mix: Price\u003c\/h2\u003e\n\nEmei Shan Tourism Co., Ltd. employs various pricing strategies to attract a diverse customer base while maximizing revenue from its offerings.\n\n\u003ch3\u003eTiered Pricing for Different Tour Packages\u003c\/h3\u003e\nEmei Shan offers a range of tour packages that are priced according to their inclusions and duration. As of the latest data, the pricing for selected tour packages is as follows:\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003ePackage Type\u003c\/th\u003e\n\u003cth\u003eDuration\u003c\/th\u003e\n\u003cth\u003ePrice (CNY)\u003c\/th\u003e\n\u003cth\u003eIncludes\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasic Package\u003c\/td\u003e\n\u003ctd\u003e1 Day\u003c\/td\u003e\n\u003ctd\u003e300\u003c\/td\u003e\n\u003ctd\u003eEntry + Guided Tour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStandard Package\u003c\/td\u003e\n\u003ctd\u003e2 Days\u003c\/td\u003e\n\u003ctd\u003e600\u003c\/td\u003e\n\u003ctd\u003eEntry + Accommodation + Meals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury Package\u003c\/td\u003e\n\u003ctd\u003e3 Days\u003c\/td\u003e\n\u003ctd\u003e1500\u003c\/td\u003e\n\u003ctd\u003eEntry + Luxury Accommodation + Meals + Private Guide\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eCompetitive Pricing Compared to Other Regional Attractions\u003c\/h3\u003e\nEmei Shan's pricing strategy reflects competitive analysis within the region. Compared to similar attractions, such as Wulingyuan Scenic Area and Zhangjiajie National Forest Park, Emei Shan provides competitive entry fees and packages:\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eAttraction\u003c\/th\u003e\n\u003cth\u003eEntry Fee (CNY)\u003c\/th\u003e\n\u003cth\u003eStandard Package Price (CNY)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmei Shan\u003c\/td\u003e\n\u003ctd\u003e160\u003c\/td\u003e\n\u003ctd\u003e600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZhangjiajie National Forest Park\u003c\/td\u003e\n\u003ctd\u003e248\u003c\/td\u003e\n\u003ctd\u003e980\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWulingyuan Scenic Area\u003c\/td\u003e\n\u003ctd\u003e245\u003c\/td\u003e\n\u003ctd\u003e850\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eGroup Discounts and Family Packages\u003c\/h3\u003e\nFor larger groups, Emei Shan offers discounts. A breakdown of discounts is as follows:\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eGroup Size\u003c\/th\u003e\n\u003cth\u003eDiscount Rate\u003c\/th\u003e\n\u003cth\u003ePrice Reduction Example (Standard Package)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e10-20 People\u003c\/td\u003e\n\u003ctd\u003e10%\u003c\/td\u003e\n\u003ctd\u003e540 CNY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e21-50 People\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003ctd\u003e510 CNY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAbove 50 People\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003ctd\u003e480 CNY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eFlexible Pricing Based on Seasonality\u003c\/h3\u003e\nEmei Shan implements season-based pricing, adjusting rates according to peak and off-peak seasons. Below is a summary of seasonal pricing:\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eSeason\u003c\/th\u003e\n\u003cth\u003eStandard Package Price (CNY)\u003c\/th\u003e\n\u003cth\u003eSpecial Rates\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak Season (June - August)\u003c\/td\u003e\n\u003ctd\u003e600\u003c\/td\u003e\n\u003ctd\u003eNone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShoulder Season (March - May, September - November)\u003c\/td\u003e\n\u003ctd\u003e500\u003c\/td\u003e\n\u003ctd\u003e5% Off\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOff-Peak Season (December - February)\u003c\/td\u003e\n\u003ctd\u003e400\u003c\/td\u003e\n\u003ctd\u003e10% Off\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eSpecial Pricing for Local Residents and Students\u003c\/h3\u003e\nEmei Shan extends special pricing for local residents and students to encourage visits. The discounts are structured as follows:\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eStandard Entry Fee (CNY)\u003c\/th\u003e\n\u003cth\u003eDiscounted Entry Fee (CNY)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal Residents\u003c\/td\u003e\n\u003ctd\u003e160\u003c\/td\u003e\n\u003ctd\u003e80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudents\u003c\/td\u003e\n\u003ctd\u003e160\u003c\/td\u003e\n\u003ctd\u003e100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003cp\u003eIn summary, Emei Shan Tourism Co., Ltd. masterfully weaves together a robust marketing mix that enhances the allure of this breathtaking destination. By offering an array of captivating products, strategically located access points, dynamic promotional tactics, and thoughtfully structured pricing, they ensure that visitors experience the mountain's rich cultural tapestry and natural beauty while feeling valued. As travelers increasingly seek unique and enriching experiences, Emei Shan stands ready to impress, inviting adventurers from all walks of life to explore its majestic heights and serene sanctuaries.\u003c\/p\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":45650891178133,"sku":"000888sz-marketing-mix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/000888sz-marketing-mix.png?v=1739103584","url":"https:\/\/dcf-model.com\/es\/products\/000888sz-marketing-mix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}