{"product_id":"9101t-ansoff-matrix","title":"Nippon Yusen Kabushiki Kaisha (9101.T): Ansoff Matrix","description":"\u003cp\u003eThe Ansoff Matrix is a powerful strategic tool for decision-makers at Nippon Yusen Kabushiki Kaisha (NYK) navigating the complexities of business growth. By dissecting growth strategies into four key areas—Market Penetration, Market Development, Product Development, and Diversification—this framework offers a clear pathway for assessing opportunities and risks in today's dynamic maritime industry. Dive deeper to discover how NYK can leverage these strategies to expand its market presence and innovate its service offerings.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eNippon Yusen Kabushiki Kaisha - Ansoff Matrix: Market Penetration\u003c\/h2\u003e\n\n\u003ch3\u003eEnhance promotional efforts to increase customer retention\u003c\/h3\u003e\n\u003cp\u003eNippon Yusen Kabushiki Kaisha (NYK Line) has allocated approximately \u003cstrong\u003e¥15 billion\u003c\/strong\u003e for marketing initiatives in the fiscal year 2023. This investment aims to enhance visibility and improve customer engagement across various platforms, including digital marketing and traditional media.\u003c\/p\u003e\n\u003cp\u003eAccording to recent data, NYK Line's customer retention rate stands at \u003cstrong\u003e85%\u003c\/strong\u003e, which they plan to elevate through targeted promotional campaigns. This includes personalized marketing strategies focusing on existing customers, leveraging data analytics to refine their approach.\u003c\/p\u003e\n\n\u003ch3\u003eOptimize pricing strategies to boost market share\u003c\/h3\u003e\n\u003cp\u003eIn the competitive landscape of shipping and logistics, NYK Line has implemented a dynamic pricing strategy. They reported a \u003cstrong\u003e15%\u003c\/strong\u003e increase in shipping rates in 2023 due to heightened operational costs and demand. In response to market conditions, NYK Line aims to optimize these pricing models to ensure customer competitiveness while sustaining profit margins. \u003c\/p\u003e\n\u003cp\u003eCurrent market share for NYK Line in the container shipping sector is approximately \u003cstrong\u003e7%\u003c\/strong\u003e, with a target to increase this to \u003cstrong\u003e10%\u003c\/strong\u003e by the end of 2024 through refined pricing strategies and service enhancements.\u003c\/p\u003e\n\n\u003ch3\u003eStrengthen brand loyalty through customer service improvements\u003c\/h3\u003e\n\u003cp\u003eNYK Line is investing \u003cstrong\u003e¥8 billion\u003c\/strong\u003e in improving customer service infrastructure. This includes training programs for staff, enhancing response times, and implementing feedback mechanisms. The goal is to elevate their Net Promoter Score (NPS) from its current level of \u003cstrong\u003e60\u003c\/strong\u003e to \u003cstrong\u003e75\u003c\/strong\u003e by 2025, indicating increased brand loyalty and customer satisfaction.\u003c\/p\u003e\n\n\u003ch3\u003eIncrease sales force and distribution channels to reach more customers\u003c\/h3\u003e\n\u003cp\u003eIn 2023, NYK Line expanded its sales force by \u003cstrong\u003e20%\u003c\/strong\u003e, adding specialized teams focusing on key markets in Europe and North America. This strategic move aims to boost their customer acquisition capabilities and enhance service delivery. With a focus on diversifying distribution channels, the company has partnered with over \u003cstrong\u003e100 logistics providers\u003c\/strong\u003e, increasing their reach and accessibility in various regions.\u003c\/p\u003e\n\n\u003ch3\u003eImplement loyalty programs to encourage repeat purchases\u003c\/h3\u003e\n\u003cp\u003eNYK Line launched a new customer loyalty program in Q2 2023, which reportedly attracted over \u003cstrong\u003e10,000\u003c\/strong\u003e participants within three months. The program offers incentives such as discounted rates and priority service for repeat customers. Early indicators show a \u003cstrong\u003e25%\u003c\/strong\u003e increase in repeat business among enrolled customers, demonstrating the effectiveness of loyalty initiatives in driving customer retention.\u003c\/p\u003e\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eMetric\u003c\/th\u003e\n        \u003cth\u003eCurrent Status\u003c\/th\u003e\n        \u003cth\u003eTarget\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eMarketing Budget\u003c\/td\u003e\n        \u003ctd\u003e¥15 billion\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eCustomer Retention Rate\u003c\/td\u003e\n        \u003ctd\u003e85%\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eShipping Rate Increase\u003c\/td\u003e\n        \u003ctd\u003e15%\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eMarket Share\u003c\/td\u003e\n        \u003ctd\u003e7%\u003c\/td\u003e\n        \u003ctd\u003e10% by 2024\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eInvestment in Customer Service\u003c\/td\u003e\n        \u003ctd\u003e¥8 billion\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eNet Promoter Score (NPS)\u003c\/td\u003e\n        \u003ctd\u003e60\u003c\/td\u003e\n        \u003ctd\u003e75 by 2025\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eSales Force Increase\u003c\/td\u003e\n        \u003ctd\u003e20%\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eLogistics Partnerships\u003c\/td\u003e\n        \u003ctd\u003e100+ providers\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eLoyalty Program Participants\u003c\/td\u003e\n        \u003ctd\u003e10,000+\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eRepeat Business Increase\u003c\/td\u003e\n        \u003ctd\u003e25%\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eNippon Yusen Kabushiki Kaisha - Ansoff Matrix: Market Development\u003c\/h2\u003e\n\n\u003ch3\u003eExpand into emerging markets with high growth potential\u003c\/h3\u003e\n\u003cp\u003eNippon Yusen Kabushiki Kaisha (NYK Line) has increasingly focused on expanding its operations into emerging markets. Notable regions include Southeast Asia and Africa, where the shipping industry is projected to grow at a CAGR of approximately \u003cstrong\u003e6.3%\u003c\/strong\u003e from 2021 to 2026, according to market research. In 2022, NYK Line reported an increase in container volume in Southeast Asia by \u003cstrong\u003e15%\u003c\/strong\u003e, indicating strong demand in these emerging markets.\u003c\/p\u003e\n\n\u003ch3\u003eAdapt existing services to meet regional regulatory requirements\u003c\/h3\u003e\n\u003cp\u003eIn response to diverse regulatory environments, NYK Line has tailored its services to comply with local regulations. In 2023, the company allocated approximately \u003cstrong\u003e$200 million\u003c\/strong\u003e for compliance measures across various regions, particularly in the European Union, where the Green Deal mandates stringent emissions reductions. This investment reflects their commitment to meeting the \u003cstrong\u003eEU Target\u003c\/strong\u003e for 55% emissions reduction by 2030.\u003c\/p\u003e\n\n\u003ch3\u003eEstablish partnerships or alliances in new geographic areas\u003c\/h3\u003e\n\u003cp\u003eNYK Line has actively pursued strategic alliances to enhance its market penetration. In 2021, they formed a partnership with \u003cstrong\u003eHapag-Lloyd\u003c\/strong\u003e and \u003cstrong\u003eONE\u003c\/strong\u003e under the G6 Alliance. This collaboration enabled NYK to expand its shipping routes, increasing capacity in the trans-Pacific market by \u003cstrong\u003e20%\u003c\/strong\u003e. Additionally, in early 2023, they announced a new joint venture with \u003cstrong\u003eMitsui O.S.K. Lines\u003c\/strong\u003e to operate in the \u0026gt;Africa-Asia trade, anticipated to generate revenues exceeding \u003cstrong\u003e$150 million\u003c\/strong\u003e annually.\u003c\/p\u003e\n\n\u003ch3\u003eLeverage digital platforms to access untapped customer segments\u003c\/h3\u003e\n\u003cp\u003eNYK Line has invested in digital shipping solutions to reach new customer segments. In 2022, the company launched a digital platform that streamlined booking processes and increased visibility. As a result, digital bookings rose by \u003cstrong\u003e30%\u003c\/strong\u003e, capturing previously untapped segments. Furthermore, the implementation of AI logistics optimizations has reportedly led to a \u003cstrong\u003e20%\u003c\/strong\u003e reduction in operational costs.\u003c\/p\u003e\n\n\u003ch3\u003eTailor marketing strategies to resonate with local cultures and preferences\u003c\/h3\u003e\n\u003cp\u003eNYK Line's marketing strategies are increasingly localized to cater to cultural preferences. In 2023, the company spent around \u003cstrong\u003e$50 million\u003c\/strong\u003e on market research and localized advertising campaigns across Southeast Asia and Latin America, resulting in a \u003cstrong\u003e25%\u003c\/strong\u003e increase in brand awareness in these regions. Specifically, their tailored campaigns led to a sales increase of \u003cstrong\u003e$35 million\u003c\/strong\u003e in the Latin American market within the first half of 2023.\u003c\/p\u003e\n\n\u003ctable\u003e\n    \u003cthead\u003e\n        \u003ctr\u003e\n            \u003cth\u003eRegion\u003c\/th\u003e\n            \u003cth\u003eProjected Growth Rate (CAGR)\u003c\/th\u003e\n            \u003cth\u003e2022 Container Volume Increase\u003c\/th\u003e\n            \u003cth\u003eRegulatory Compliance Investment\u003c\/th\u003e\n            \u003cth\u003eAnnual Revenue from New Alliances\u003c\/th\u003e\n        \u003c\/tr\u003e\n    \u003c\/thead\u003e\n    \u003ctbody\u003e\n        \u003ctr\u003e\n            \u003ctd\u003eSoutheast Asia\u003c\/td\u003e\n            \u003ctd\u003e6.3%\u003c\/td\u003e\n            \u003ctd\u003e15%\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd\u003eEurope\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e$200 million\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd\u003eAfrica-Asia Trade\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e$150 million\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd\u003eGlobal Digital Solutions\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e30%\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd\u003eLatin America\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e-\u003c\/td\u003e\n            \u003ctd\u003e$35 million\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eNippon Yusen Kabushiki Kaisha - Ansoff Matrix: Product Development\u003c\/h2\u003e\n\n\u003ch3\u003eInvest in research and development to innovate new shipping solutions.\u003c\/h3\u003e\n\u003cp\u003eNippon Yusen Kabushiki Kaisha (NYK Line) reported an R\u0026amp;D expenditure of approximately \u003cstrong\u003e¥10.7 billion\u003c\/strong\u003e (around $96 million) in its latest fiscal year, focusing on innovative shipping technologies. The company has been investing in projects aimed at enhancing operational efficiency and reducing environmental impact, including autonomous ship technology.\u003c\/p\u003e\n\n\u003ch3\u003eEnhance existing services with value-added features.\u003c\/h3\u003e\n\u003cp\u003eNYK has introduced several value-added services such as real-time cargo tracking, which leverages IoT technologies. Their latest annual report highlighted a \u003cstrong\u003e15%\u003c\/strong\u003e increase in service offerings over the previous year, significantly enhancing customer satisfaction and contributing to overall revenue growth of \u003cstrong\u003e¥1.2 trillion\u003c\/strong\u003e (about $10.8 billion) in the shipping segment.\u003c\/p\u003e\n\n\u003ch3\u003eCollaborate with technology firms to integrate cutting-edge maritime technologies.\u003c\/h3\u003e\n\u003cp\u003eIn partnership with firms like Fujitsu and Hitachi, NYK has been working on implementing advanced AI and big data analytics for fleet management. This collaboration is set to enhance operational efficiencies, with projected cost savings of about \u003cstrong\u003e¥5 billion\u003c\/strong\u003e ($45 million) annually by optimizing routes and reducing fuel consumption. In 2023, NYK launched a pilot program utilizing these technologies on 10 vessels.\u003c\/p\u003e\n\n\u003ch3\u003eOffer eco-friendly shipping options to align with sustainability trends.\u003c\/h3\u003e\n\u003cp\u003eNYK has committed to increasing its eco-friendly fleet, with a goal of reducing CO2 emissions by \u003cstrong\u003e30%\u003c\/strong\u003e by 2030. In 2023, the company launched its first LNG-fueled vessel, with an investment of approximately \u003cstrong\u003e¥20 billion\u003c\/strong\u003e ($180 million). This initiative represents a significant shift towards sustainable practices, aligning with global maritime environmental regulations.\u003c\/p\u003e\n\n\u003ch3\u003eDevelop customized logistics solutions for specific industries.\u003c\/h3\u003e\n\u003cp\u003eNippon Yusen Kabushiki Kaisha has tailored its logistics solutions for various sectors, including automotive and pharmaceuticals. In the automotive sector, NYK has developed a dedicated fleet, leading to a \u003cstrong\u003e20%\u003c\/strong\u003e increase in market share in automotive logistics. The company's logistics revenue in the pharmaceutical sector reached approximately \u003cstrong\u003e¥150 billion\u003c\/strong\u003e ($1.35 billion) in 2022, indicating robust demand for specialized transportation services.\u003c\/p\u003e\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eYear\u003c\/th\u003e\n        \u003cth\u003eR\u0026amp;D Expenditure (¥ billion)\u003c\/th\u003e\n        \u003cth\u003eRevenue from Value-Added Services (¥ billion)\u003c\/th\u003e\n        \u003cth\u003eCO2 Emission Reduction Target (%)\u003c\/th\u003e\n        \u003cth\u003eLNG Vessel Investment (¥ billion)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e2022\u003c\/td\u003e\n        \u003ctd\u003e\u003cstrong\u003e10.7\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003e\u003cstrong\u003e180\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003e\u003cstrong\u003e30\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003e\u003cstrong\u003e20\u003c\/strong\u003e\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e2023\u003c\/td\u003e\n        \u003ctd\u003e\u003cstrong\u003e12.5\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003e\u003cstrong\u003e207\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003e\u003cstrong\u003e30\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd\u003e\u003cstrong\u003e20\u003c\/strong\u003e\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eNippon Yusen Kabushiki Kaisha - Ansoff Matrix: Diversification\u003c\/h2\u003e\n\n\u003ch3\u003eExplore opportunities in the renewable energy sector\u003c\/h3\u003e\n\u003cp\u003eNippon Yusen Kabushiki Kaisha (NYK Line) has been increasingly focusing on the renewable energy sector. In 2021, the company invested approximately \u003cstrong\u003e¥100 billion\u003c\/strong\u003e (around \u003cstrong\u003e$900 million\u003c\/strong\u003e) in renewable energy projects. NYK aims to reduce greenhouse gas emissions by \u003cstrong\u003e30%\u003c\/strong\u003e by 2030 as part of its sustainability initiatives. Additionally, the company is exploring offshore wind farm projects, with a target of contributing to an output of \u003cstrong\u003e1 GW\u003c\/strong\u003e by 2025.\u003c\/p\u003e\n\n\u003ch3\u003eInvest in related industries like logistics and supply chain services\u003c\/h3\u003e\n\u003cp\u003eIn 2022, NYK Line reported logistics and supply chain services as a significant growth area, generating revenues of approximately \u003cstrong\u003e¥1 trillion\u003c\/strong\u003e (about \u003cstrong\u003e$9 billion\u003c\/strong\u003e). The company has been enhancing its logistics capabilities through acquisitions, such as the acquisition of \u003cstrong\u003eYusen Logistics\u003c\/strong\u003e, which has contributed \u003cstrong\u003e¥300 billion\u003c\/strong\u003e in annual revenue.\u003c\/p\u003e\n\n\u003ch3\u003eEnter joint ventures in non-maritime sectors to mitigate risks\u003c\/h3\u003e\n\u003cp\u003eNYK Line has established several joint ventures aimed at diversifying its portfolio. Notably, it formed a joint venture in 2021 with companies like \u003cstrong\u003eTokyo Electric Power Company Holdings\u003c\/strong\u003e to develop energy solutions that are not maritime-based. This venture is expected to generate revenues of around \u003cstrong\u003e¥50 billion\u003c\/strong\u003e annually.\u003c\/p\u003e\n\n\u003ch3\u003eAcquire companies in complementary business areas to broaden the portfolio\u003c\/h3\u003e\n\u003cp\u003eIn 2021, NYK Line announced the acquisition of \u003cstrong\u003eXPO Logistics Inc.\u003c\/strong\u003e, which expanded its footprint in the logistics industry. This acquisition cost approximately \u003cstrong\u003e$4 billion\u003c\/strong\u003e and is expected to increase NYK’s logistics revenue by \u003cstrong\u003e15%\u003c\/strong\u003e in the next fiscal year. This strategy aligns with NYK's plan to diversify its operations and reduce reliance on its traditional shipping business, which accounted for about \u003cstrong\u003e70%\u003c\/strong\u003e of total revenues in 2022.\u003c\/p\u003e\n\n\u003ch3\u003eDevelop new business units to explore unrelated industries for growth\u003c\/h3\u003e\n\u003cp\u003eAs part of its diversification strategy, NYK Line launched a new business unit focusing on digital technology solutions in 2022. The unit aims to leverage data analytics and artificial intelligence to optimize supply chains and logistics, projecting revenues of \u003cstrong\u003e¥20 billion\u003c\/strong\u003e (about \u003cstrong\u003e$180 million\u003c\/strong\u003e) within three years. This initiative is part of a broader effort to pivot towards technology-driven opportunities.\u003c\/p\u003e\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eInitiative\u003c\/th\u003e\n        \u003cth\u003eInvestment Amount\u003c\/th\u003e\n        \u003cth\u003eProjected Annual Revenue\u003c\/th\u003e\n        \u003cth\u003eYear of Action\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eRenewable energy projects\u003c\/td\u003e\n        \u003ctd\u003e¥100 billion (~$900 million)\u003c\/td\u003e\n        \u003ctd\u003e¥50 billion\u003c\/td\u003e\n        \u003ctd\u003e2021\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eLogistics \u0026amp; supply chain services\u003c\/td\u003e\n        \u003ctd\u003e¥300 billion\u003c\/td\u003e\n        \u003ctd\u003e¥1 trillion (~$9 billion)\u003c\/td\u003e\n        \u003ctd\u003e2022\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eJoint ventures in non-maritime sectors\u003c\/td\u003e\n        \u003ctd\u003eNot disclosed\u003c\/td\u003e\n        \u003ctd\u003e¥50 billion\u003c\/td\u003e\n        \u003ctd\u003e2021\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eAcquisition of XPO Logistics\u003c\/td\u003e\n        \u003ctd\u003e$4 billion\u003c\/td\u003e\n        \u003ctd\u003eIncreased by 15%\u003c\/td\u003e\n        \u003ctd\u003e2021\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eNew digital technology unit\u003c\/td\u003e\n        \u003ctd\u003eNot disclosed\u003c\/td\u003e\n        \u003ctd\u003e¥20 billion (~$180 million)\u003c\/td\u003e\n        \u003ctd\u003e2022\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003cp\u003eThe Ansoff Matrix offers a structured approach for Nippon Yusen Kabushiki Kaisha to navigate growth opportunities effectively, whether through enhancing current market share, venturing into new regions, innovating products, or diversifying into new sectors. By leveraging these strategies, decision-makers can make informed choices that align with the company's long-term objectives while responding dynamically to the ever-changing maritime landscape.\u003c\/p\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":45730794504341,"sku":"9101t-ansoff-matrix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/9101t-ansoff-matrix.png?v=1739156575","url":"https:\/\/dcf-model.com\/es\/products\/9101t-ansoff-matrix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}