{"product_id":"demebr-marketing-mix","title":"DEME Group NV (DEME.BR): Marketing Mix Analysis","description":"\u003cp\u003eIn the dynamic world of marine engineering and environmental solutions, DEME Group NV stands out with its robust Marketing Mix—a strategic blend of Product, Place, Promotion, and Price that caters to a diverse and global clientele. From pioneering dredging operations to innovative offshore energy infrastructure, their offerings resonate with industry demands. Curious about how this leading company navigates the complexities of the market and positions itself for success? Dive into the intricacies of DEME's marketing strategies below!\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eDEME Group NV - Marketing Mix: Product\u003c\/h2\u003e\n\n\u003ch3\u003eMarine Engineering Services\u003c\/h3\u003e\nDEME Group NV offers specialized marine engineering services that address the complexities of maritime projects. The company provides solutions for a variety of applications, including port development, coastal protection, and land reclamation. Their engineering services are supported by advanced technology and expertise in project execution.\n\n\u003ch3\u003eEnvironmental Solutions\u003c\/h3\u003e\nDEME is committed to sustainable development, offering environmental solutions that include sediment management, water treatment, and ecological restoration. The firm's environmental projects account for approximately 30% of their total revenue. In 2022, DEME reported a turnover of €1.4 billion from environmental projects alone.\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eService Type\u003c\/th\u003e\n    \u003cth\u003eDescription\u003c\/th\u003e\n    \u003cth\u003eRevenue Contribution in 2022\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eSediment Management\u003c\/td\u003e\n    \u003ctd\u003eManagement of sediments for navigation and ecological preservation\u003c\/td\u003e\n    \u003ctd\u003e€500 million\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eWater Treatment\u003c\/td\u003e\n    \u003ctd\u003eSolutions for wastewater management and clean water access\u003c\/td\u003e\n    \u003ctd\u003e€300 million\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eEcological Restoration\u003c\/td\u003e\n    \u003ctd\u003eRestoration of natural habitats and ecosystems\u003c\/td\u003e\n    \u003ctd\u003e€600 million\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eDredging Operations\u003c\/h3\u003e\nDEME is a leader in dredging operations, with a fleet that includes over 100 specialized vessels. The company’s dredging activities contributed to approximately 50% of its total revenue in 2022, amounting to €2 billion. Their operations cover a broad spectrum from port dredging to maintaining navigable waterways.\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eType of Dredging\u003c\/th\u003e\n    \u003cth\u003eApplication\u003c\/th\u003e\n    \u003cth\u003eRevenue Generated in 2022\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eMaintenance Dredging\u003c\/td\u003e\n    \u003ctd\u003eOngoing dredging to maintain existing waterways\u003c\/td\u003e\n    \u003ctd\u003e€800 million\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eCapital Dredging\u003c\/td\u003e\n    \u003ctd\u003eDredging to expand existing ports or create new ones\u003c\/td\u003e\n    \u003ctd\u003e€1.2 billion\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eOffshore Energy Infrastructure\u003c\/h3\u003e\nDEME is a significant player in the offshore energy sector, particularly in wind farms and offshore oil and gas installations. The company has been involved in over 1,300 offshore projects, positioning them as a leader in renewable energy infrastructure. In 2022, the offshore energy sector contributed €800 million, or roughly 20% of their total revenue.\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eProject Type\u003c\/th\u003e\n    \u003cth\u003eNumber of Projects\u003c\/th\u003e\n    \u003cth\u003eRevenue Contribution in 2022\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eWind Farms\u003c\/td\u003e\n    \u003ctd\u003eOver 150\u003c\/td\u003e\n    \u003ctd\u003e€500 million\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eOil and Gas Installations\u003c\/td\u003e\n    \u003ctd\u003eApproximately 100\u003c\/td\u003e\n    \u003ctd\u003e€300 million\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eInnovative Maritime Technologies\u003c\/h3\u003e\nDEME invests heavily in R\u0026amp;D, with around €100 million spent annually on developing innovative maritime technologies. This includes advancements in automation, digitalization, and eco-efficient technologies. Their investments have led to the development of proprietary tools, such as the \"Suction Dredger,\" which enhances efficiency and reduces environmental impact.\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eTechnology\u003c\/th\u003e\n    \u003cth\u003eInvestment in Development\u003c\/th\u003e\n    \u003cth\u003eExpected Efficiency Improvement\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eSuction Dredger\u003c\/td\u003e\n    \u003ctd\u003e€30 million\u003c\/td\u003e\n    \u003ctd\u003e20% increase in operational efficiency\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eAutomation Software\u003c\/td\u003e\n    \u003ctd\u003e€25 million\u003c\/td\u003e\n    \u003ctd\u003e15% reduction in project completion time\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eEco-efficient Vessels\u003c\/td\u003e\n    \u003ctd\u003e€45 million\u003c\/td\u003e\n    \u003ctd\u003e10% decrease in fuel consumption\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eDEME Group NV - Marketing Mix: Place\u003c\/h2\u003e\n\nDEME Group NV utilizes a multifaceted approach for its distribution strategy, ensuring that its services and projects are accessible to consumers and partners worldwide.\n\n\u003ch3\u003eGlobal Project Locations\u003c\/h3\u003e\n\nDEME operates in over 90 countries with more than 100 active projects at any given time. The company has delivered significant projects in regions such as Europe, Australia, Asia, and Africa. Some notable global project locations include:\n\n- **Belgium**: Home base for many headquarters activities, including research and development.\n- **Netherlands**: Key projects like the Maasvlakte 2 extension.\n- **United Kingdom**: Involvement in offshore wind farm developments, accounting for approximately 35% of DEME’s revenue in 2022.\n- **Asia**: Significant engagements in Singapore and Vietnam for port expansion and reclamation works.\n\n\u003ch3\u003eStrategic International Offices\u003c\/h3\u003e\n\nDEME Group maintains strategic international offices to better facilitate local operations and enhance customer relationships. The offices are strategically positioned to support project management and logistical efficiency:\n\n| Region           | Office Location   | Purpose                                   |\n|------------------|------------------|-------------------------------------------|\n| Europe           | Antwerp, Belgium | Headquarters, project coordination        |\n| Asia             | Singapore        | Southeast Asia project management         |\n| North America    | Houston, USA     | Oil \u0026amp; gas sector engagement               |\n| Middle East      | Abu Dhabi, UAE   | Marine infrastructure projects            |\n| Australia        | Sydney           | Renewable energy projects                  |\n\n\u003ch3\u003eKey Maritime Hubs\u003c\/h3\u003e\n\nDEME has established key maritime hubs worldwide to streamline its operations, especially in marine engineering and renewable energy sectors:\n\n| Maritime Hub        | Location       | Services Offered                       | Investment (2023) |\n|---------------------|----------------|---------------------------------------|--------------------|\n| Port of Antwerp     | Belgium        | Dredging and marine infrastructure    | €150 million        |\n| Port of Rotterdam    | Netherlands    | Renewable energy projects; logistics   | €200 million        |\n| Port of Singapore     | Singapore      | Offshore wind projects                 | S$180 million       |\n| Port of Abu Dhabi    | UAE            | Dredging, land reclamation             | AED 250 million     |\n| Port of Sydney       | Australia      | Environmental engineering               | AUD 100 million     |\n\n\u003ch3\u003eLocal Partnerships and Collaborations\u003c\/h3\u003e\n\nDEME emphasizes local partnerships to enhance its presence and efficiency. Collaborations with local contractors, governments, and NGOs foster community engagement and expedite project delivery:\n\n- In 2023, DEME partnered with **Aalborg University** for research on sustainable dredging technologies.\n- Engaged with local authorities in **India** for coastal protection projects, valued at approximately **€50 million**.\n- Collaborated with **Royal Boskalis Westminster** on joint ventures across several ongoing contracts, enhancing operational capacity.\n\n\u003ch3\u003ePresence in Emerging Markets\u003c\/h3\u003e\n\nDEME actively pursues market expansion in emerging economies, focusing on infrastructure development and energy projects:\n\n- **Asia-Pacific**: Investment in renewable energy projects in Vietnam and Indonesia, totaling approximately **€300 million** over the next five years.\n- **Africa**: Engagement in the **Benin Port Extension Project**, with a contract value of **€125 million**.\n- **Latin America**: Targeting offshore wind farms in Brazil with projected investments of around **€200 million** by 2025.\n\nIn conclusion, DEME Group NV's distribution strategy harnesses global reach and local engagement, facilitating efficient project delivery and maximizing customer accessibility.\n\u003cbr\u003e\u003ch2\u003eDEME Group NV - Marketing Mix: Promotion\u003c\/h2\u003e\n\n\u003ch3\u003eIndustry Trade Shows and Exhibitions\u003c\/h3\u003e\nDEME Group NV actively participates in industry trade shows and exhibitions to showcase its capabilities in dredging, land reclamation, and environmental services. In 2022, DEME attended over 15 major trade shows, including the Offshore Energy Exhibition \u0026amp; Conference, where over 11,000 attendees from 75 countries participated. Their investment in these exhibitions is estimated at approximately €2 million annually.\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eTrade Show\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003cth\u003eAttendees\u003c\/th\u003e\n\u003cth\u003eInvestment (€)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore Energy Exhibition\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003e11,000\u003c\/td\u003e\n\u003ctd\u003e500,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarine \u0026amp; Coastal Civil Engineering Conference\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003e3,000\u003c\/td\u003e\n\u003ctd\u003e300,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEuropean Dredging Summit\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003e2,500\u003c\/td\u003e\n\u003ctd\u003e250,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational Marine Contractors Association\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003e4,500\u003c\/td\u003e\n\u003ctd\u003e350,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eThought Leadership Publications\u003c\/h3\u003e\nDEME Group NV invests significantly in thought leadership to position itself as an expert in the marine engineering and environmental sectors. In 2022, they published 10 white papers and 5 case studies, focusing on innovative dredging technologies and sustainability practices. The estimated cost of producing these publications is around €150,000.\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003ePublication Type\u003c\/th\u003e\n\u003cth\u003eNumber Published\u003c\/th\u003e\n\u003cth\u003eFocus Area\u003c\/th\u003e\n\u003cth\u003eEstimated Cost (€)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWhite Papers\u003c\/td\u003e\n\u003ctd\u003e10\u003c\/td\u003e\n\u003ctd\u003eDredging Technologies\u003c\/td\u003e\n\u003ctd\u003e100,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCase Studies\u003c\/td\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003ctd\u003eSustainability Practices\u003c\/td\u003e\n\u003ctd\u003e50,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eDigital Marketing Campaigns\u003c\/h3\u003e\nIn 2022, DEME Group NV significantly ramped up its digital marketing efforts, allocating approximately €750,000 for online advertising. This includes Google Ads, LinkedIn campaigns, and social media promotions across various platforms. The digital marketing initiatives led to a 25% increase in website traffic and a 30% growth in social media engagement.\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eDigital Marketing Channel\u003c\/th\u003e\n\u003cth\u003eInvestment (€)\u003c\/th\u003e\n\u003cth\u003eTraffic Increase (%)\u003c\/th\u003e\n\u003cth\u003eSocial Media Engagement Growth (%)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoogle Ads\u003c\/td\u003e\n\u003ctd\u003e300,000\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLinkedIn\u003c\/td\u003e\n\u003ctd\u003e200,000\u003c\/td\u003e\n\u003ctd\u003e15\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial Media Promotions\u003c\/td\u003e\n\u003ctd\u003e250,000\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eSponsorship of Marine Conferences\u003c\/h3\u003e\nDEME Group NV invests heavily in sponsoring key marine conferences, enhancing their visibility and networking capabilities. They sponsored 8 conferences in 2022, including the International Conference on Coastal Engineering, with a total sponsorship expenditure of €1 million.\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eConference\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003cth\u003eLocation\u003c\/th\u003e\n\u003cth\u003eSponsorship Cost (€)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational Conference on Coastal Engineering\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003eAmsterdam\u003c\/td\u003e\n\u003ctd\u003e200,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarine Renewable Energy Conference\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003eLondon\u003c\/td\u003e\n\u003ctd\u003e150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorld Maritime Day Parallel Event\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003eLisbon\u003c\/td\u003e\n\u003ctd\u003e250,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational Maritime Organization Meeting\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003eLondon\u003c\/td\u003e\n\u003ctd\u003e150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eNetworking with Key Stakeholders\u003c\/h3\u003e\nDEME Group NV focuses on building relationships with key stakeholders, including governments, NGOs, and industry players. They hosted over 20 networking events in 2022, investing approximately €500,000 in these initiatives. This strategic networking effort has reportedly generated €5 million in project opportunities.\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eStakeholder Event\u003c\/th\u003e\n\u003cth\u003eNumber of Events\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003cth\u003eInvestment (€)\u003c\/th\u003e\n\u003cth\u003eGenerated Opportunities (€)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovernmental Relations\u003c\/td\u003e\n\u003ctd\u003e10\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003e200,000\u003c\/td\u003e\n\u003ctd\u003e2,500,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustry Collaborations\u003c\/td\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003e150,000\u003c\/td\u003e\n\u003ctd\u003e1,500,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNGO Partnerships\u003c\/td\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003ctd\u003e2022\u003c\/td\u003e\n\u003ctd\u003e150,000\u003c\/td\u003e\n\u003ctd\u003e1,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eDEME Group NV - Marketing Mix: Price\u003c\/h2\u003e\n\nPrice pertains to the amount of money customers must pay to obtain the product. This element of the marketing mix involves strategizing on pricing policies, discounts, financing options, and potential credit terms that would make the product competitively attractive and accessible to the target market.\n\n### Project-based Pricing Models\n\nDEME Group NV employs project-based pricing models, particularly in their dredging and offshore services. The pricing can be complex due to the unique requirements of each project, which often lead to costs ranging from €1 million to over €500 million, depending on the scale and complexity. For instance, the “Deme Floating Wind” projects have been quoted with expected costs of approximately €200 million per project.\n\n### Competitive Bids for Contracts\n\nDEME specializes in competitive bidding for contracts within the maritime and environmental sectors. In 2021, DEME reported securing contracts worth €1.3 billion, reflecting their ability to competitively price their offerings based on tender submissions. The bids are often calculated based on labor, materials, and projected operational costs to ensure competitive advantage over other firms such as Van Oord and Boskalis.\n\n### Value-driven Pricing Strategies\n\nThe company incorporates value-driven pricing strategies, aligning prices with the perceived value of their services. For instance, DEME's latest technologies in sustainable marine solutions, such as its innovations in the installation of renewable energy systems, justify premium pricing. The added value in these operations can see pricing up to 15% higher than conventional methods, highlighting the financial impact of such technologies.\n\n### Custom Quotations for Diverse Needs\n\nDEME understands that each project varies significantly; hence, they provide custom quotations to cater to diverse needs. For example, a custom dredging solution may involve tailor-made pricing between €50,000 and €10 million, depending on the specific environmental conditions and project timelines. \n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eService Type\u003c\/th\u003e\n    \u003cth\u003eProject Size\u003c\/th\u003e\n    \u003cth\u003ePrice Range (EUR)\u003c\/th\u003e\n    \u003cth\u003eCustom Quotation Availability\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eDredging\u003c\/td\u003e\n    \u003ctd\u003eSmall (up to 100,000 m³)\u003c\/td\u003e\n    \u003ctd\u003e€50,000 - €500,000\u003c\/td\u003e\n    \u003ctd\u003eYes\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eDredging\u003c\/td\u003e\n    \u003ctd\u003eMedium (100,000 m³ - 1,000,000 m³)\u003c\/td\u003e\n    \u003ctd\u003e€500,000 - €5,000,000\u003c\/td\u003e\n    \u003ctd\u003eYes\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eDredging\u003c\/td\u003e\n    \u003ctd\u003eLarge (over 1,000,000 m³)\u003c\/td\u003e\n    \u003ctd\u003e€5,000,000 - €10,000,000\u003c\/td\u003e\n    \u003ctd\u003eYes\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eRenewable Energy Installation\u003c\/td\u003e\n    \u003ctd\u003eStandard Project\u003c\/td\u003e\n    \u003ctd\u003e€200,000 - €20,000,000\u003c\/td\u003e\n    \u003ctd\u003eYes\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n### Flexible Contract Terms\n\nTo maintain competitiveness and customer loyalty, DEME Group NV offers flexible contract terms, accommodating varying lengths and scopes of work. They have reported a 20% increase in client retention due to the adaptable pricing model that allows clients to amend contract terms as project scopes change. For larger projects, financing options can include phased payments tied to project milestones, often leading to a financing service fee between 2-5% of total project costs, thereby enhancing affordability.\n\nIn summary, the pricing strategies adopted by DEME Group NV reflect a deep understanding of their market positioning, competitive landscape, and the importance of perceived value, ensuring they remain a leader in the dredging and offshore services industry.\n\u003cbr\u003e\u003cp\u003eIn conclusion, DEME Group NV exemplifies a robust marketing mix that harmoniously blends its diverse product offerings, strategic global presence, innovative promotional tactics, and adaptable pricing strategies to create a formidable position in the marine engineering and environmental solutions sectors. By continuously evolving and aligning its 4Ps with market demands, DEME not only addresses the complexities of its industry but also embraces opportunities in emerging markets, ensuring sustainable success in an ever-changing landscape.\u003c\/p\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":45742621851797,"sku":"demebr-marketing-mix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/demebr-marketing-mix.png?v=1739163797","url":"https:\/\/dcf-model.com\/es\/products\/demebr-marketing-mix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}