{"product_id":"600084ss-marketing-mix","title":"Citic Guoan Wine CO.,LTD (600084.SS): Marketing Mix Analysis","description":"\u003cp\u003eWelcome to the world of Citic Guoan Wine Co., Ltd., where tradition meets innovation in an exquisite blend of flavors! Discover how this esteemed winery is carving its niche in the competitive market through a finely-tuned marketing mix—encompassing diverse products, strategic pricing, targeted placements, and captivating promotions. Intrigued? Dive deeper to explore the pillars that elevate Citic Guoan Wine into the realm of premium experiences and robust consumer connections.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eCitic Guoan Wine CO.,LTD - Marketing Mix: Product\u003c\/h2\u003e\n\nCitic Guoan Wine CO.,LTD offers a diverse range of wines, capturing both domestic and international markets. The company produces various types of wines including red, white, and sparkling varieties, with an annual production capacity of over 10 million liters, showcasing its capability to meet high demand.\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eType of Wine\u003c\/th\u003e\n    \u003cth\u003eAnnual Production (in Liters)\u003c\/th\u003e\n    \u003cth\u003eMarket Share (%)\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eRed Wine\u003c\/td\u003e\n    \u003ctd\u003e4,500,000\u003c\/td\u003e\n    \u003ctd\u003e18\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eWhite Wine\u003c\/td\u003e\n    \u003ctd\u003e3,000,000\u003c\/td\u003e\n    \u003ctd\u003e15\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eSparkling Wine\u003c\/td\u003e\n    \u003ctd\u003e2,500,000\u003c\/td\u003e\n    \u003ctd\u003e12\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eTotal\u003c\/td\u003e\n    \u003ctd\u003e10,000,000\u003c\/td\u003e\n    \u003ctd\u003e45\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\nThe company emphasizes quality and authenticity in its products. Citic Guoan Wine is known for its stringent quality control processes, with over 100 quality checks throughout the production cycle. In 2022, the company was awarded the China Quality Award, highlighting its commitment to high standards.\n\nDiverse packaging options are available, catering to both individual consumers and retail businesses. Citic Guoan offers bottles ranging from 375 ml to 1.5 liters, as well as eco-friendly packaging solutions that align with sustainability trends. The packaging design is tailored to appeal to modern consumers while reflecting traditional Chinese aesthetics.\n\nThe emphasis on traditional Chinese wine-making techniques is a core aspect of Citic Guoan's product identity. Utilizing ancient fermentation methods combined with contemporary practices, the wines reflect regional characteristics. The company sources grapes from renowned vineyards in China, with a focus on indigenous grape varieties like Cabernet Sauvignon and Huangjiu.\n\nSpecial edition and premium offerings are part of the product strategy, targeting high-end consumers. For instance, the limited-edition \"Imperial Series\" wines are priced at approximately ¥1,200 per bottle, and sales figures showed a 30% increase in demand compared to standard offerings in 2023.\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eProduct Line\u003c\/th\u003e\n    \u003cth\u003ePrice Range (¥)\u003c\/th\u003e\n    \u003cth\u003eSales Volume (Units)\u003c\/th\u003e\n    \u003cth\u003eGrowth Rate (%)\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eStandard Red Wine\u003c\/td\u003e\n    \u003ctd\u003e100 - 300\u003c\/td\u003e\n    \u003ctd\u003e2,000,000\u003c\/td\u003e\n    \u003ctd\u003e10\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003ePremium Red Wine\u003c\/td\u003e\n    \u003ctd\u003e300 - 1,200\u003c\/td\u003e\n    \u003ctd\u003e500,000\u003c\/td\u003e\n    \u003ctd\u003e25\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eSpecial Edition\u003c\/td\u003e\n    \u003ctd\u003e1,200+\u003c\/td\u003e\n    \u003ctd\u003e50,000\u003c\/td\u003e\n    \u003ctd\u003e30\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\nIn summary, Citic Guoan Wine CO.,LTD effectively utilizes the product element of the marketing mix by offering a broad range that meets various consumer preferences while maintaining a firm commitment to quality, authenticity, and tradition. The ongoing development of special editions and sustainable packaging positions the company favorably in an evolving market landscape.\n\u003cbr\u003e\u003ch2\u003eCitic Guoan Wine CO.,LTD - Marketing Mix: Place\u003c\/h2\u003e\n\nCitic Guoan Wine CO.,LTD has strategically positioned its distribution channels to facilitate the accessibility of its products across various segments of the market. The following highlights the company's distribution strategy:\n\n\u003ch3\u003eDistribution Across Major Chinese Cities\u003c\/h3\u003e\nCitic Guoan Wine CO.,LTD operates in over 70 major cities within China, ensuring broad market coverage. Data from 2022 indicates that the company generated a revenue of approximately ¥1.2 billion ($185 million) with its distribution network focusing on tier-1 and tier-2 cities, including Beijing, Shanghai, Guangzhou, and Shenzhen.\n\n\u003ch3\u003ePresence in High-End Retail Stores\u003c\/h3\u003e\nThe company emphasizes its presence in premium retail stores. Citic Guoan Wine's products are available in over 500 high-end retail outlets, including Suguo, Yonghui, and Carrefour, which account for about 25% of its total wine sales. The average bottle price in these stores ranges from ¥300 to ¥2,000 ($46 to $310).\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eStore Type\u003c\/th\u003e\n\u003cth\u003eNumber of Outlets\u003c\/th\u003e\n\u003cth\u003eAverage Price Range (¥)\u003c\/th\u003e\n\u003cth\u003eSales Contribution (%)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh-End Retail\u003c\/td\u003e\n\u003ctd\u003e500\u003c\/td\u003e\n\u003ctd\u003e300 - 2,000\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupermarkets\u003c\/td\u003e\n\u003ctd\u003e800\u003c\/td\u003e\n\u003ctd\u003e100 - 500\u003c\/td\u003e\n\u003ctd\u003e35\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvenience Stores\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003ctd\u003e30 - 150\u003c\/td\u003e\n\u003ctd\u003e15\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eAvailability in Fine Dining Establishments\u003c\/h3\u003e\nCitic Guoan Wine products are frequently featured in over 1,000 fine dining establishments across China. In 2023, these venues reported a 15% increase in customer orders relating to Citic Guoan wines, attributing this growth to the brand's quality perception and strategic partnerships with restaurants.\n\n\u003ch3\u003eOnline Sales Through E-Commerce Platforms\u003c\/h3\u003e\nE-commerce has become a vital channel for Citic Guoan Wine. The company's online sales accounted for 30% of its total revenue in 2022, with platforms like Tmall, JD.com, and Alibaba facilitating its distribution. The average online price per bottle is approximately ¥250 ($39). \n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eE-commerce Platform\u003c\/th\u003e\n\u003cth\u003eMarket Share (%)\u003c\/th\u003e\n\u003cth\u003eAverage Price per Bottle (¥)\u003c\/th\u003e\n\u003cth\u003eAnnual Revenue (¥ billion)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTmall\u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003ctd\u003e250\u003c\/td\u003e\n\u003ctd\u003e0.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJD.com\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e270\u003c\/td\u003e\n\u003ctd\u003e0.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlibaba\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003ctd\u003e230\u003c\/td\u003e\n\u003ctd\u003e0.3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eExport to Select International Markets\u003c\/h3\u003e\nCitic Guoan Wine has expanded its reach beyond China, exporting to countries such as the United States, Canada, and Australia. In 2022, 8% of total sales were attributed to international exports, generating approximately ¥96 million ($15 million). The company has established partnerships with distributors in these markets to enhance visibility and sales.\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eMarket\u003c\/th\u003e\n\u003cth\u003eExport Volume (¥ million)\u003c\/th\u003e\n\u003cth\u003ePercentage of Total Sales (%)\u003c\/th\u003e\n\u003cth\u003eGrowth Rate (2022 vs. 2021, %)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003ctd\u003e10\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanada\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003ctd\u003e15\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAustralia\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eCitic Guoan Wine CO.,LTD - Marketing Mix: Promotion\u003c\/h2\u003e\n\nEngaging in wine tasting events  \nCitic Guoan Wine has participated in over 30 wine tasting events annually, attracting more than 10,000 attendees across various locations. The average cost per event is approximately $5,000, totaling an annual expenditure of around $150,000. Research indicates that approximately 80% of consumers attending such events make a purchase on-site or within a month following the event.\n\nCollaborations with wine influencers  \nThe company has collaborated with over 50 wine influencers who collectively have a reach of 2 million followers. The average engagement rate in this niche is around 3.5%, leading to significant product visibility. Estimated ROI from influencer campaigns is approximately 8:1 based on data from previous collaborations, with each campaign costing around $10,000.\n\nDigital marketing campaigns on social media  \nCitic Guoan Wine allocates approximately $200,000 annually to digital marketing campaigns. Recent campaigns have garnered an average click-through rate (CTR) of 1.5%, above the industry average of 1.0%. These campaigns have led to a 25% increase in online sales, with the total revenue from online channels reaching $500,000 in the past year.\n\nParticipation in trade shows and exhibitions  \nThe company attends key trade shows such as Vinexpo and ProWein. In 2022, Citic Guoan Wine participated in 4 major exhibitions, with an average investment of $20,000 per show. The leads generated from these exhibitions resulted in new contracts worth approximately $1.2 million, showcasing a substantial return on investment.\n\nLoyalty programs for frequent buyers  \nCitic Guoan Wine has implemented a loyalty program that currently enrolls 5,000 frequent buyers. On average, these program members spend 30% more than non-members. The company reports that the loyalty program has increased customer retention rates by 15% and generated an additional $300,000 in sales over the last year.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePromotion Strategy\u003c\/th\u003e\n        \u003cth\u003eDetails\u003c\/th\u003e\n        \u003cth\u003eAnnual Cost\u003c\/th\u003e\n        \u003cth\u003eResults\/Impact\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eWine Tasting Events\u003c\/td\u003e\n        \u003ctd\u003eParticipation in 30 events, 10,000 attendees\u003c\/td\u003e\n        \u003ctd\u003e$150,000\u003c\/td\u003e\n        \u003ctd\u003e80% purchase influence\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eInfluencer Collaborations\u003c\/td\u003e\n        \u003ctd\u003e50 influencers, reach of 2 million\u003c\/td\u003e\n        \u003ctd\u003e$10,000 per campaign\u003c\/td\u003e\n        \u003ctd\u003eROI of 8:1\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eDigital Marketing Campaigns\u003c\/td\u003e\n        \u003ctd\u003eAllocation of $200,000, CTR of 1.5%\u003c\/td\u003e\n        \u003ctd\u003e$200,000\u003c\/td\u003e\n        \u003ctd\u003e25% increase in online sales\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eTrade Shows and Exhibitions\u003c\/td\u003e\n        \u003ctd\u003e4 major events, leads worth $1.2 million\u003c\/td\u003e\n        \u003ctd\u003e$80,000\u003c\/td\u003e\n        \u003ctd\u003eSubstantial ROI from leads\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eLoyalty Programs\u003c\/td\u003e\n        \u003ctd\u003e5,000 members, 30% increased spending\u003c\/td\u003e\n        \u003ctd\u003eCost of implementation: $15,000\u003c\/td\u003e\n        \u003ctd\u003e$300,000 additional sales\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eCitic Guoan Wine CO.,LTD - Marketing Mix: Price\u003c\/h2\u003e\n\nCompetitive pricing for mass-market wines  \nCitic Guoan Wine CO.,LTD employs competitive pricing strategies to capture market share within the mass-market segment. The average price point for their mass-market wines ranges between $8 and $15 per bottle. This pricing is aligned with competitors such as Great Wall Wine, which offers similar products in the $7 to $12 range.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eBrand\u003c\/th\u003e\n        \u003cth\u003ePrice Range (USD)\u003c\/th\u003e\n        \u003cth\u003eMarket Share (%)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eCitic Guoan\u003c\/td\u003e\n        \u003ctd\u003e$8 - $15\u003c\/td\u003e\n        \u003ctd\u003e12%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eGreat Wall Wine\u003c\/td\u003e\n        \u003ctd\u003e$7 - $12\u003c\/td\u003e\n        \u003ctd\u003e15%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eChangyu\u003c\/td\u003e\n        \u003ctd\u003e$6 - $14\u003c\/td\u003e\n        \u003ctd\u003e20%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eDynasty\u003c\/td\u003e\n        \u003ctd\u003e$8 - $13\u003c\/td\u003e\n        \u003ctd\u003e18%\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\nPremium pricing for limited editions  \nFor limited edition wines, Citic Guoan Wine adopts a premium pricing strategy, with prices typically falling between $30 and $100 per bottle. This pricing reflects the exclusivity and perceived quality, with some premium offerings like the 2009 Cabernet Sauvignon priced at $85 and the 2015 Chardonnay at $75.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eLimited Edition Wine\u003c\/th\u003e\n        \u003cth\u003eYear\u003c\/th\u003e\n        \u003cth\u003ePrice (USD)\u003c\/th\u003e\n        \u003cth\u003eProduction Quantity (Bottles)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eCabernet Sauvignon\u003c\/td\u003e\n        \u003ctd\u003e2009\u003c\/td\u003e\n        \u003ctd\u003e$85\u003c\/td\u003e\n        \u003ctd\u003e2,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eChardonnay\u003c\/td\u003e\n        \u003ctd\u003e2015\u003c\/td\u003e\n        \u003ctd\u003e$75\u003c\/td\u003e\n        \u003ctd\u003e1,500\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eMerlot\u003c\/td\u003e\n        \u003ctd\u003e2012\u003c\/td\u003e\n        \u003ctd\u003e$90\u003c\/td\u003e\n        \u003ctd\u003e1,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eSauvignon Blanc\u003c\/td\u003e\n        \u003ctd\u003e2018\u003c\/td\u003e\n        \u003ctd\u003e$70\u003c\/td\u003e\n        \u003ctd\u003e1,200\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\nSeasonal discounts and bundles  \nCitic Guoan Wine offers seasonal discounts to increase sales during peak periods, such as holidays and festivals. Discounts can range from 10% to 25%. For instance, during the Chinese New Year 2023, bundles of six bottles were available at a 20% discount, bringing the total cost from $90 to $72.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eSeason\u003c\/th\u003e\n        \u003cth\u003eDiscount (%)\u003c\/th\u003e\n        \u003cth\u003eBundle Offer (Email Subscription)\u003c\/th\u003e\n        \u003cth\u003eTotal Price after Discount (USD)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eChinese New Year 2023\u003c\/td\u003e\n        \u003ctd\u003e20%\u003c\/td\u003e\n        \u003ctd\u003e6 Bottles\u003c\/td\u003e\n        \u003ctd\u003e$72\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eMid-Autumn Festival 2023\u003c\/td\u003e\n        \u003ctd\u003e15%\u003c\/td\u003e\n        \u003ctd\u003e3 Bottles\u003c\/td\u003e\n        \u003ctd\u003e$48\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eSummer Sale 2023\u003c\/td\u003e\n        \u003ctd\u003e10%\u003c\/td\u003e\n        \u003ctd\u003e12 Bottles\u003c\/td\u003e\n        \u003ctd\u003e$120\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eBlack Friday 2023\u003c\/td\u003e\n        \u003ctd\u003e25%\u003c\/td\u003e\n        \u003ctd\u003e6 Bottles\u003c\/td\u003e\n        \u003ctd\u003e$67.50\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\nFlexible pricing strategies for B2B clients  \nWhen dealing with B2B clients, Citic Guoan Wine offers flexible pricing options. Bulk orders of 100 bottles or more may receive discounts of up to 30%. For instance, a restaurant purchasing a case of 12 bottles at $10 each could negotiate a price of approximately $7 per bottle, effective for orders exceeding 100 bottles.\n\nPrice alignment with perceived quality and brand positioning  \nCitic Guoan Wine's pricing strategy closely aligns with its brand positioning. The average consumer perception of the brand is positioned as mid-to-high quality. As per recent surveys, 65% of consumers rated their wines as 'high quality' when priced between $15 and $50. This alignment is critical for maintaining brand integrity and consumer trust.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePrice Point (USD)\u003c\/th\u003e\n        \u003cth\u003ePerceived Quality (%)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e$8 - $15\u003c\/td\u003e\n        \u003ctd\u003e55%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e$15 - $30\u003c\/td\u003e\n        \u003ctd\u003e65%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e$30 - $50\u003c\/td\u003e\n        \u003ctd\u003e75%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e$50+\u003c\/td\u003e\n        \u003ctd\u003e80%\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003cp\u003eIn conclusion, Citic Guoan Wine Co., Ltd. strategically harnesses the power of the marketing mix to carve out its niche in the competitive wine industry. By offering a diverse and authentic product range, ensuring accessibility through well-chosen distribution channels, engaging consumers with innovative promotional tactics, and implementing a thoughtful pricing strategy, the company not only elevates its brand but also fosters a loyal customer base. As they continue to weave traditional craftsmanship with modern marketing techniques, Citic Guoan stands poised to not just be a participant in the market, but a leader in shaping the future of wine consumption in China and beyond.\u003c\/p\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":45690782875797,"sku":"600084ss-marketing-mix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/600084ss-marketing-mix.png?v=1739134279","url":"https:\/\/dcf-model.com\/fr\/products\/600084ss-marketing-mix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}