{"product_id":"abnb-marketing-mix","title":"Airbnb, Inc. (ABNB): Marketing Mix Analysis [June-2026 Updated]","description":"\u003cp\u003eThis ready-made Marketing Mix Analysis of Airbnb, Inc. gives you a clear, research-based view of how the business sells global stays and curated experiences in late 2025, across \u003cstrong\u003e8M+\u003c\/strong\u003e listings in \u003cstrong\u003e100k\u003c\/strong\u003e cities and \u003cstrong\u003e220\u003c\/strong\u003e countries. You’ll see how the app and website, Japan and Korea payment localization, and co-host support expand reach; how Icons with Disney, Ferrari, and Kevin Hart, Guest Favorites, and Asia-focused campaigns shape promotion; and how host-set nightly rates, service fees, and local taxes support flexible pricing. It is a practical study aid for understanding product, customer reach, brand positioning, and market presence.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eAirbnb, Inc. - Marketing Mix: Product\u003c\/h2\u003e\n\u003cp\u003eAirbnb’s product is a two-sided marketplace built around stays, experiences, and trust tools. At the end of 2023, the platform had \u003cstrong\u003e7.7 million\u003c\/strong\u003e active listings across more than \u003cstrong\u003e220\u003c\/strong\u003e countries and regions, and guests booked \u003cstrong\u003e448 million\u003c\/strong\u003e nights and experiences during 2023.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCore home-stay marketplace\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe core product is the booking platform for entire homes, private rooms, and other stays provided by hosts rather than owned by Airbnb. This matters because the company’s product depth comes from supply variety, not property ownership. A guest can search by location, dates, price, amenities, review score, and trip type, then book and pay inside one system. Airbnb’s scale gives the product broad market coverage, and its booking volume shows that the marketplace works at a large global level. In 2023, Airbnb reported \u003cstrong\u003e$9.917 billion\u003c\/strong\u003e in revenue and \u003cstrong\u003e$4.792 billion\u003c\/strong\u003e in net income, which shows that the product can turn demand into profit without carrying hotel-style fixed assets.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eProduct element\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eReal-life product detail\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eNumber\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eProduct meaning\u003c\/strong\u003e\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eCore home-stay marketplace\u003c\/td\u003e\n    \u003ctd\u003eHomes, rooms, and other host-led stays\u003c\/td\u003e\n    \u003ctd\u003e\n\u003cstrong\u003e7.7 million\u003c\/strong\u003e active listings\u003c\/td\u003e\n    \u003ctd\u003eLarge supply base and broad choice\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eGeographic reach\u003c\/td\u003e\n    \u003ctd\u003eMarketplace available across countries and regions\u003c\/td\u003e\n    \u003ctd\u003eMore than \u003cstrong\u003e220\u003c\/strong\u003e countries and regions\u003c\/td\u003e\n    \u003ctd\u003eGlobal product availability\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eDemand volume\u003c\/td\u003e\n    \u003ctd\u003eNights and experiences booked\u003c\/td\u003e\n    \u003ctd\u003e\n\u003cstrong\u003e448 million\u003c\/strong\u003e in 2023\u003c\/td\u003e\n    \u003ctd\u003eShows product usage at scale\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eRevenue\u003c\/td\u003e\n    \u003ctd\u003eMoney generated from bookings and related activity\u003c\/td\u003e\n    \u003ctd\u003e\n\u003cstrong\u003e$9.917 billion\u003c\/strong\u003e in 2023\u003c\/td\u003e\n    \u003ctd\u003eShows monetization strength\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eNet income\u003c\/td\u003e\n    \u003ctd\u003eProfit after expenses\u003c\/td\u003e\n    \u003ctd\u003e\n\u003cstrong\u003e$4.792 billion\u003c\/strong\u003e in 2023\u003c\/td\u003e\n    \u003ctd\u003eShows the product can produce earnings\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cstrong\u003eIcons celebrity-led experiences\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAirbnb Icons is the premium, limited-run product layer above the core stay marketplace. It is designed as a bookable experience format that creates attention, scarcity, and brand differentiation. The launch included \u003cstrong\u003e11\u003c\/strong\u003e bookable experiences. That number matters because it shows Airbnb is not only selling ordinary accommodations; it is also packaging unusual, high-visibility inventory that drives demand beyond standard travel shopping. For academic work, this is a strong example of product extension, where a company adds a higher-profile format without changing its core booking platform.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n  \u003cli\u003eCore stays serve broad travel demand.\u003c\/li\u003e\n  \u003cli\u003eIcons serve premium and publicity-driven demand.\u003c\/li\u003e\n  \u003cli\u003eLimited supply creates scarcity value.\u003c\/li\u003e\n  \u003cli\u003eThe format helps Airbnb stand out from hotel-only competitors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eGuest Favorites trust collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGuest Favorites is a curation layer that surfaces homes guests are more likely to trust and book. It is part of the product, not just a marketing label, because it shapes search results and reduces uncertainty before booking. The value is simple: if you can identify high-quality homes faster, you reduce search time and booking hesitation. That matters in a marketplace where trust is critical and where guests compare many similar listings. Guest Favorites supports conversion by using quality signals rather than only price or location.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAI host and guest tools\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAirbnb has added AI-based tools to improve search, support, and listing management. On the guest side, AI can help with trip questions and discovery. On the host side, AI can help with content and operational tasks tied to listing management and guest communication. This matters because the product is only as good as the time it saves. In a marketplace with millions of listings, better guidance and faster support reduce friction for both sides of the transaction. AI also strengthens the platform’s service layer without changing the underlying asset-light model.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGroup-trip planning features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAirbnb’s product also supports group travel through shared planning and coordination tools. Features such as wishlists, sharing listings, and in-app coordination help groups compare options before booking. This is important because group trips often involve more decision-makers, more trade-offs, and more time spent comparing properties. Product design here is about reducing friction in collective decision-making. The more easily a group can agree on one property, the more likely Airbnb is to convert the search into a booking.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n  \u003cli\u003eWishlists help users save and compare listings.\u003c\/li\u003e\n  \u003cli\u003eSharing tools help multiple travelers review the same options.\u003c\/li\u003e\n  \u003cli\u003eMessaging keeps planning inside the platform.\u003c\/li\u003e\n  \u003cli\u003eGroup planning supports larger and more complex bookings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003ch2\u003eAirbnb, Inc. - Marketing Mix: Place\u003c\/h2\u003e\n\u003cp\u003eApp and website are the main distribution channels for Airbnb, Inc., with access across \u003cstrong\u003e220+\u003c\/strong\u003e countries and regions.\u003c\/p\u003e\n\u003cp\u003eAirbnb, Inc. lists \u003cstrong\u003e8,000,000+\u003c\/strong\u003e active listings across \u003cstrong\u003e100,000+\u003c\/strong\u003e cities and towns.\u003c\/p\u003e\n\u003cp\u003eLocalized payments cover Japan and Korea. Co-Host Network support is part of the place mix.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlace element\u003c\/td\u003e\n\u003ctd\u003eReal-life figure\u003c\/td\u003e\n\u003ctd\u003eDistribution scope\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital channels\u003c\/td\u003e\n\u003ctd\u003eApp and website\u003c\/td\u003e\n\u003ctd\u003eDirect access\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive listings\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e8,000,000+\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eInventory breadth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCities and towns\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e100,000+\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLocal availability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries and regions\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e220+\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGlobal reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eJapan and Korea\u003c\/td\u003e\n\u003ctd\u003eLocalized checkout\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport\u003c\/td\u003e\n\u003ctd\u003eCo-Host Network\u003c\/td\u003e\n\u003ctd\u003eLocal hosting support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e8,000,000+\u003c\/strong\u003e active listings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100,000+\u003c\/strong\u003e cities and towns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e220+\u003c\/strong\u003e countries and regions\u003c\/li\u003e\n\u003cli\u003eJapan and Korea localized payments\u003c\/li\u003e\n\u003cli\u003eCo-Host Network support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003ch2\u003eAirbnb, Inc. - Marketing Mix: Promotion\u003c\/h2\u003e\n\u003cp\u003eAirbnb, Inc. uses promotion to make hosting feel normal, make booking feel safe, and make the brand look large enough to trust. The strongest proof points are \u003cstrong\u003e5 million+\u003c\/strong\u003e hosts, \u003cstrong\u003e1.5 billion+\u003c\/strong\u003e guest arrivals, \u003cstrong\u003e2 million+\u003c\/strong\u003e Guest Favorites homes, and \u003cstrong\u003e448 million\u003c\/strong\u003e nights and experiences booked in 2023.\u003c\/p\u003e\n\n\u003cp\u003eIcon-led creative works because one familiar name can carry a whole travel message. Kevin Hart signals humor and mass reach, Disney signals family travel, and Ferrari signals aspiration and exclusivity; Airbnb, Inc. can use the same attention logic when it pushes homes, hosts, and trips that feel memorable fast.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003ePromotion lever\u003c\/th\u003e\n\u003cth\u003eReal-life data\u003c\/th\u003e\n\u003cth\u003ePromotion function\u003c\/th\u003e\n\u003cth\u003eAcademic use\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaking hosting mainstream\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e5 million+\u003c\/strong\u003e hosts; \u003cstrong\u003e1.5 billion+\u003c\/strong\u003e guest arrivals\u003c\/td\u003e\n\u003ctd\u003eTurns hosting into a normal household activity instead of a niche side business\u003c\/td\u003e\n\u003ctd\u003eShows how brand messaging can expand supply in a two-sided platform\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrust marketing\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e2 million+\u003c\/strong\u003e Guest Favorites homes\u003c\/td\u003e\n\u003ctd\u003eReduces booking anxiety by signaling quality, review strength, and reliability\u003c\/td\u003e\n\u003ctd\u003eSupports analysis of trust cues in digital marketplaces\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScale proof\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e$9.917 billion\u003c\/strong\u003e revenue in 2023; \u003cstrong\u003e$4.792 billion\u003c\/strong\u003e net income in 2023; \u003cstrong\u003e$4.007 billion\u003c\/strong\u003e adjusted EBITDA in 2023\u003c\/td\u003e\n\u003ctd\u003eSignals financial strength and supports broad awareness campaigns\u003c\/td\u003e\n\u003ctd\u003eLinks promotion capacity to profitability and cash generation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBooking volume proof\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e448 million\u003c\/strong\u003e nights and experiences booked in 2023\u003c\/td\u003e\n\u003ctd\u003eCreates social proof by showing repeated consumer use at scale\u003c\/td\u003e\n\u003ctd\u003eUseful for discussion of network effects and repeat demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeographic reach\u003c\/td\u003e\n\u003ctd\u003eAvailable in \u003cstrong\u003e220+\u003c\/strong\u003e countries and regions\u003c\/td\u003e\n\u003ctd\u003eForces localized messaging instead of one global campaign\u003c\/td\u003e\n\u003ctd\u003eUseful in international marketing and localization analysis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eThe core promotional message is making hosting mainstream. That message matters because Airbnb, Inc. does not just sell rooms; it sells the idea that an ordinary person can host travelers and earn income. The larger the host base, the more inventory the platform can offer, and the more useful the brand becomes to guests. This is why host stories, creator content, and community language matter more than discount-led advertising in this business.\u003c\/p\u003e\n\n\u003cp\u003eTrust marketing is central, and Guest Favorites is the clearest example. Airbnb, Inc. introduced Guest Favorites in 2023 as a quality filter for the marketplace, and the company says it includes more than \u003cstrong\u003e2 million\u003c\/strong\u003e of the highest-rated homes, using ratings, reviews, and reliability data. That matters because trust is the main barrier in short-term lodging: people do not just ask whether a stay is available, they ask whether it will match the photos, the reviews, and the host’s response record.\u003c\/p\u003e\n\n\u003cp\u003eAirbnb, Inc. also uses promotional logic that fits local markets in Asia. The company’s reach across \u003cstrong\u003e220+\u003c\/strong\u003e countries and regions means one message will not work everywhere. In Asian markets, promotion has to adapt to language, payment habits, urban density, and local travel patterns. That usually means market-specific content, host education, translated messaging, and campaigns built around local holidays and domestic travel demand rather than a one-size-fits-all global ad.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand trust: Guest reviews, reliability signals, and quality labels reduce booking friction.\u003c\/li\u003e\n\u003cli\u003eHost acquisition: Making hosting feel simple expands supply without the company owning property.\u003c\/li\u003e\n\u003cli\u003eConsumer scale: \u003cstrong\u003e448 million\u003c\/strong\u003e nights and experiences booked in 2023 gives the brand social proof.\u003c\/li\u003e\n\u003cli\u003eFinancial backing: \u003cstrong\u003e$9.917 billion\u003c\/strong\u003e in 2023 revenue supports broad marketing reach.\u003c\/li\u003e\n\u003cli\u003eInternational fit: \u003cstrong\u003e220+\u003c\/strong\u003e countries and regions require localized campaigns.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThought leadership on rental regulation is another part of promotion because rules affect supply. Airbnb, Inc. has to explain why short-term rental rules matter to homeowners, cities, and travelers, since limits on registration, length of stay, or host eligibility can change the size of the inventory that the platform can promote. In academic work, this is useful because it shows that promotion is not only advertising; it also includes policy communication that protects the business model.\u003c\/p\u003e\n\n\u003cp\u003eAirbnb, Inc. promotes itself as a platform that creates economic opportunity for hosts, and that message is supported by scale numbers rather than slogans. More than \u003cstrong\u003e5 million\u003c\/strong\u003e hosts and more than \u003cstrong\u003e1.5 billion\u003c\/strong\u003e guest arrivals are the kind of figures that give the brand credibility in public messaging, especially when the company is speaking to regulators, local communities, and first-time hosts.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePaid media: broad awareness and reminder advertising.\u003c\/li\u003e\n\u003cli\u003eOwned media: app messaging, email, host communication, and blog content.\u003c\/li\u003e\n\u003cli\u003eEarned media: press coverage tied to community stories, policy debates, and booking trends.\u003c\/li\u003e\n\u003cli\u003eTrust cues: Guest Favorites and review-based messaging.\u003c\/li\u003e\n\u003cli\u003ePublic policy messaging: regulation, taxation, and host compliance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn promotion terms, Airbnb, Inc. is selling three things at once: attention, trust, and legitimacy. Attention comes from icon-style creative and strong storytelling, trust comes from review-based product features like Guest Favorites, and legitimacy comes from repeated public messaging about hosting, local rules, and the economic role of home sharing.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eAirbnb, Inc. - Marketing Mix: Price\u003c\/h2\u003e\n\u003cp\u003eAirbnb, Inc. uses a host-led price model: the host sets the nightly rate, the host service fee is \u003cstrong\u003e3%\u003c\/strong\u003e on most bookings, and the guest service fee is usually under \u003cstrong\u003e14.2%\u003c\/strong\u003e of the booking subtotal.\u003c\/p\u003e\n\n\u003cp\u003eTotal checkout price = nightly rate × nights + cleaning fee + host service fee + guest service fee + local taxes and fees.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003ePrice element\u003c\/th\u003e\n\u003cth\u003eReal-life amount or rule\u003c\/th\u003e\n\u003cth\u003eWho sets or pays it\u003c\/th\u003e\n\u003cth\u003ePricing effect\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNightly rate\u003c\/td\u003e\n\u003ctd\u003eHost-set\u003c\/td\u003e\n\u003ctd\u003eHost\u003c\/td\u003e\n\u003ctd\u003eBase price for the stay\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHost service fee\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e3%\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAirbnb, Inc. deducts it from the host payout\u003c\/td\u003e\n\u003ctd\u003eReduces the host’s net receipt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuest service fee\u003c\/td\u003e\n\u003ctd\u003eUsually under \u003cstrong\u003e14.2%\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd\u003eGuest\u003c\/td\u003e\n\u003ctd\u003eRaises the checkout total\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLong-stay threshold\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e28\u003c\/strong\u003e nights\u003c\/td\u003e\n\u003ctd\u003ePlatform pricing rule\u003c\/td\u003e\n\u003ctd\u003eLong stays are priced differently from short stays\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal taxes and fees\u003c\/td\u003e\n\u003ctd\u003eVaries by city, state, and country\u003c\/td\u003e\n\u003ctd\u003eLocal law and collection rules\u003c\/td\u003e\n\u003ctd\u003eChanges the final amount paid\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket coverage\u003c\/td\u003e\n\u003ctd\u003eMore than \u003cstrong\u003e220\u003c\/strong\u003e countries and regions\u003c\/td\u003e\n\u003ctd\u003eNetwork scale\u003c\/td\u003e\n\u003ctd\u003ePrices vary across markets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eHosts set nightly rates by listing type, location, season, day of week, and demand. The same property can carry a different rate on a weekend, a holiday, or a major event date.\u003c\/p\u003e\n\n\u003cp\u003eThe checkout amount is not the posted nightly rate. A guest sees the base rate, then adds fees and taxes before payment is complete.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHost-controlled base rate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3%\u003c\/strong\u003e host service fee\u003c\/li\u003e\n\u003cli\u003eGuest service fee under \u003cstrong\u003e14.2%\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e28\u003c\/strong\u003e-night long-stay threshold\u003c\/li\u003e\n\u003cli\u003eLocal taxes and fees added where required\u003c\/li\u003e\n\u003cli\u003eMore than \u003cstrong\u003e220\u003c\/strong\u003e countries and regions in the operating network\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePricing varies by market because local demand, regulation, and tax rules are not the same in every city or country. That makes the same listing price differently across locations even before fees are added.\u003c\/p\u003e\n\n\u003cp\u003eThe price position is flexible lodging: the guest pays for a stay built from a host-set nightly rate plus fees and taxes, rather than a fixed hotel-style room rate.\u003c\/p\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":44602259374229,"sku":"abnb-marketing-mix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/abnb-marketing-mix.png?v=1740143116","url":"https:\/\/dcf-model.com\/fr\/products\/abnb-marketing-mix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}